2011
100
$629,900
$45,000
$1,011,750
No
BurgerFi stands at the forefront of the fast-casual dining revolution, offering a unique blend of gourmet burgers, eco-conscious design, and a commitment to quality. Since its inception in 2011, the brand has carved out a niche in the competitive burger market by emphasizing 100% natural Angus beef, free from steroids, hormones, and additives. This dedication to quality has garnered a loyal customer base and numerous accolades, including recognition as one of the top "Better Burger" chains in the USA.
The BurgerFi experience extends beyond the plate. Each location is designed with sustainability in mind, featuring energy-efficient equipment and eco-friendly materials. The modern, urban-inspired interiors create an inviting atmosphere that appeals to a diverse demographic, from families to young professionals.
As the brand continues to expand, BurgerFi remains committed to innovation, community engagement, and delivering an exceptional dining experience. For entrepreneurs seeking to invest in a brand that combines culinary excellence with a strong ethical foundation, BurgerFi presents a compelling opportunity.
Proven Business Model: BurgerFi operates over 100 locations across the U.S., demonstrating a scalable and replicable business model.
Strong Brand Recognition: The brand's commitment to quality and sustainability has earned it a loyal customer base and industry accolades.
Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring they are equipped to succeed.
Innovative Marketing Strategies: BurgerFi employs modern marketing techniques, including digital campaigns and community events, to drive brand awareness and customer engagement.
Sustainability Focus: The brand's eco-friendly initiatives resonate with environmentally conscious consumers, aligning with current market trends.
1. Established Year:
BurgerFi was founded in 2011. The brand was created to provide a premium, fast-casual burger experience focused on quality, sustainability, and innovation.
2. Founders:
The company was developed by a group of entrepreneurs passionate about serving 100% natural Angus beef burgers, free of hormones and antibiotics. Their vision was to combine gourmet-quality burgers with fast-casual convenience.
3. Franchise Units:
BurgerFi currently has over 100 locations across the United States, primarily concentrated in urban and suburban markets. This includes both franchised and company-owned stores, though franchise units continue to operate independently even after corporate financial restructuring.
4. Brand Journey / Company History:
2011–2014: Rapid expansion in Florida and surrounding states, establishing the brand as a “better burger” alternative.
2015–2019: National expansion across multiple states with strong marketing campaigns emphasizing quality, sustainability, and eco-friendly restaurant designs.
2020–2023: Continued growth in franchised locations, digital ordering innovations, and partnerships with delivery platforms.
2024: Corporate-owned BurgerFi International filed for Chapter 11 bankruptcy due to operational and financial challenges; however, franchise-owned stores continue to operate normally. The company is restructuring to support franchisees and strengthen its market position.
5. Ownership:
BurgerFi is owned by BurgerFi International, Inc., which manages both corporate and franchised operations. The company oversees brand development, operational guidelines, and marketing support for franchise partners.
6. Market Presence in the USA:
Strong presence in Florida, New York, Texas, and California.
Primarily positioned in fast-casual dining, appealing to customers seeking premium, natural burgers at a reasonable price.
7. Industry Category:
BurgerFi belongs to the Fast-Casual Dining / Quick-Service Restaurant (QSR) sector, competing with brands like Shake Shack, Five Guys, and Smashburger, but with a strong differentiator in sustainability and quality ingredients.
8. Additional Information:
Sustainability Focus: Use of eco-friendly restaurant materials, energy-efficient equipment, and compostable packaging.
Brand Recognition: Recognized as a “Better Burger” chain by industry awards and consumer polls.
Franchise Opportunity: BurgerFi targets franchisees who value premium quality, operational excellence, and a sustainable business model.
BurgerFi offers a comprehensive support system designed to help franchisees succeed before, during, and after launch. The support spans pre-launch planning, operational guidance, marketing, ongoing education, and technology integration.
BurgerFi assists new franchisees in the critical planning and setup phase:
Site Selection: Guidance on choosing high-traffic locations with strong demographic potential.
Lease Negotiation: Support in negotiating favorable terms with landlords.
Restaurant Design & Build-out: Assistance in designing the layout, decor, and eco-friendly infrastructure that aligns with BurgerFi’s brand standards.
Vendor & Supply Chain Setup: Access to approved suppliers and negotiation support for equipment, food, and packaging.
Franchisees and their management teams receive comprehensive, hands-on training:
Operational Training: Covers day-to-day restaurant operations, food preparation, and quality control.
Management & Leadership Training: Teaches staff management, employee retention, scheduling, and leadership skills.
Customer Service Training: Ensures a consistent, high-quality customer experience across all locations.
Financial & Reporting Training: Franchisees learn how to track revenue, manage expenses, and interpret operational reports.
BurgerFi provides both national and local marketing assistance to drive traffic and brand awareness:
National Campaigns: Access to professionally managed campaigns, social media promotions, and PR efforts.
Local Marketing Support: Guidance on local advertising, community events, and store-level promotions.
Digital Marketing Tools: Access to online ordering platforms, social media content, and loyalty program support.
Even after opening, BurgerFi continues to support franchisees with:
Field Support: Regular visits from field representatives to assess operations, identify areas for improvement, and offer guidance.
Operational Audits: Periodic reviews to ensure brand standards, quality, and efficiency are maintained.
Continued Training: Opportunities for refresher courses, advanced management programs, and staff training updates.
Problem-Solving Assistance: Help with operational challenges, staffing issues, and local market adaptation.
BurgerFi integrates technology to simplify operations and enhance efficiency:
Point-of-Sale (POS) Systems: Streamlined transaction processing and reporting.
Inventory Management Tools: Track food, supplies, and reduce waste.
Customer Engagement Platforms: Loyalty programs, online ordering, and digital marketing analytics.
The ideal BurgerFi franchisee is an individual or group with:
Experience: Background in restaurant operations, preferably in the fast-casual or quick-service industry.
Financial Capacity: Minimum liquid assets of $500,000 and a net worth of at least $1 million per restaurant.
Commitment: Willingness to be actively involved in day-to-day operations or to hire a dedicated operating partner.
Location Preference: Interest in expanding in urban and suburban markets with high foot traffic.
Passion: A strong desire to provide exceptional customer service and uphold BurgerFi's brand values.
| Financial Element | Details / Range |
|---|---|
| Total Initial Investment | $629,900 – $1,011,750 |
| Franchise Fee | $45,000 |
| Royalty Fee | 5.5% of gross sales |
| National Marketing Fund Contribution | 1.5% of gross sales |
| Local Advertising Contribution | Minimum 2% of gross sales |
| Infrastructure / Build-out Cost | Included within total investment (approx. $500,000 – $800,000 depending on location) |
| Working Capital Requirement | $50,000 – $100,000 |
| Minimum Liquid Assets Required | $500,000 |
| Minimum Net Worth Required | $1,000,000 |
| Average Gross Sales per Location | ~$1.32 million annually |
| Operating Profit Margin | ~15% |
| Expected Annual EBITDA | ~$198,000 |
| Break-Even Time | 18–24 months |
| Revenue Streams | In-store sales, takeout, delivery, catering, branded merchandise, retail products |
Notes:
Costs vary depending on the location, size, and market conditions.
Franchisees are responsible for securing financing, real estate, and staffing.
Ongoing marketing and royalty fees are based on gross sales, not net profit.
