1996
75
$200,000
$25,000
$500,000
No
Bush’s Chicken is a Texas-born fast-food franchise that has become a beloved staple in the Lone Star State. Founded in 1996 by Keith Bush in Waco, Texas, the brand quickly gained a loyal following for its hand-battered fried chicken, signature iced tea, and Southern hospitality. In 2005, the company began franchising, allowing passionate entrepreneurs to bring the Bush’s Chicken experience to communities across Texas and beyond.
With over 75 locations, Bush’s Chicken has established itself as a trusted name in the quick-service restaurant (QSR) industry. The franchise offers a straightforward business model, a strong brand identity, and a menu that resonates with customers seeking comfort food done right.
Proven Brand Recognition: Bush’s Chicken has built a loyal customer base through consistent quality and community engagement.
Streamlined Operations: The franchise model emphasizes efficiency, making it easier for owners to manage daily operations.
Community Focus: Franchisees are encouraged to invest back into their local communities, fostering goodwill and customer loyalty.
Expansion Potential: With a strong presence in Texas and plans for growth, there are ample opportunities for new franchisees.
Established Year & Founders:
Bush’s Chicken was founded in 1996 in Waco, Texas, by Keith and Charlene Bush. The founders envisioned a restaurant that served high-quality, hand-battered fried chicken with a focus on Southern hospitality and family-friendly dining.
Franchise Launch:
The brand began franchising in 2005, allowing entrepreneurs to replicate the successful Waco concept across Texas and later in neighboring states. This step marked a significant growth phase for Bush’s Chicken, turning it into a recognizable quick-service restaurant (QSR) brand in the U.S.
Brand Journey & Company History:
Starting as a single location, Bush’s Chicken quickly gained popularity due to its signature fried chicken recipes, freshly brewed iced tea, and sides like mashed potatoes and fried okra. Its customer-focused approach and community involvement helped it grow into over 75 locations today. Over the years, the brand has maintained its commitment to quality, consistency, and customer satisfaction, which has reinforced its reputation in the fast-food industry.
Ownership & Corporate Structure:
Bush’s Chicken remains privately owned, with a headquarters in Waco, Texas. The company provides strong franchisee support, ensuring consistency in food quality, service standards, and marketing strategies across all locations.
Market Presence & Industry Category:
Bush’s Chicken is classified under the Quick-Service Restaurant (QSR) segment, specializing in Southern-style fried chicken. It is primarily concentrated in Texas, with growing presence in nearby states. The brand is recognized for authentic Southern flavor, family-friendly dining, and community engagement.
Other Information:
The company emphasizes community involvement, sponsoring local events and charitable initiatives.
It maintains a loyal customer base through consistent menu quality and customer service.
The brand continues to expand selectively, focusing on areas where there is high demand for Southern-style fast food.
Bush’s Chicken places a strong emphasis on franchisee success by offering comprehensive support and training programs that cover every stage of the business, from pre-launch to ongoing operations.
Site Selection Assistance: Bush’s Chicken helps franchisees identify the optimal location for maximum visibility and customer traffic.
Lease Negotiation & Build-Out Guidance: Franchisees receive guidance on negotiating leases, designing the restaurant layout, and constructing facilities that meet brand standards.
Initial Training Program: Before opening, franchisees and key staff attend an intensive training program at the corporate headquarters or a model restaurant. This includes:
Menu preparation and food quality standards
Kitchen operations and workflow efficiency
Customer service protocols
Inventory management and procurement
Daily Operations Guidance: Ongoing support ensures franchisees run the restaurant efficiently, maintain quality, and adhere to Bush’s Chicken’s operational standards.
Staffing & HR Support: Assistance in recruiting, hiring, and training employees to ensure smooth operations.
Standard Operating Procedures (SOPs): Detailed manuals for food preparation, service, cleanliness, and safety compliance.
Brand Marketing Materials: Franchisees receive ready-to-use promotional content, including print ads, digital campaigns, and local marketing strategies.
Grand Opening Support: Assistance with launch events and community engagement campaigns to generate initial foot traffic.
Ongoing Marketing Campaigns: Guidance on running seasonal promotions, loyalty programs, and social media marketing to maintain customer engagement.
Franchisee Workshops & Webinars: Opportunities to learn new management techniques, menu updates, and industry best practices.
Industry Insights: Regular updates on food trends, operational improvements, and competitive strategies to keep franchisees ahead in the market.
Operational Audits & Feedback: Periodic visits and audits by corporate staff to ensure standards are maintained.
Problem-Solving & Guidance: Assistance with day-to-day challenges, from supply chain issues to staff management.
Technology Support: Training on POS systems, inventory management software, and other operational tools.
Bush’s Chicken seeks entrepreneurs and investors who are passionate about the foodservice industry, committed to operational excellence, and eager to grow within their communities. The ideal franchisee profile includes the following characteristics:
Preferably has experience in retail, food service, or restaurant management, though it’s not strictly required.
Familiarity with managing staff, budgeting, and daily operations is a strong advantage.
Ability to analyze market trends and respond to customer demands effectively.
Strong enthusiasm for the food industry and delivering high-quality customer experiences.
Dedication to upholding Bush’s Chicken’s brand standards, including food quality, cleanliness, and customer service.
A community-focused mindset, as franchisees are encouraged to engage in local events and charitable initiatives.
Financial resources to cover the total investment required (typically between $200,000 and $500,000 depending on location and size).
Ability to allocate working capital for initial operations and unforeseen expenses.
Willingness to invest in marketing, infrastructure, and staff training to ensure the restaurant’s success.
Ideally located in Texas or surrounding states, where Bush’s Chicken has strong brand recognition.
Preference for areas with high foot traffic, growing communities, and limited competition in the fried chicken quick-service segment.
Self-motivated, results-driven, and willing to follow proven business systems.
Strong problem-solving skills and adaptability to manage challenges in a fast-paced environment.
Focused on long-term growth, understanding that the franchise model rewards consistency and community engagement.
| Financial Category | Estimated Amount / Details |
|---|---|
| Total Investment Required | $200,000 – $500,000 (varies by location, size, and build-out costs) |
| Initial Franchise Fee | $25,000 – $50,000 (one-time fee for franchise rights) |
| Royalty Fee | 5% of gross sales (ongoing monthly) |
| Marketing/Advertising Fee | 2% of gross sales (contribution to national and local marketing campaigns) |
| Infrastructure / Build-Out Cost | $100,000 – $300,000 (includes leasehold improvements, kitchen equipment, signage) |
| Working Capital Requirement | $50,000 – $100,000 (to cover initial operations, payroll, and inventory) |
| Expected ROI | 20% – 30% annually (varies based on location and operational efficiency) |
| Break-Even Time | Approximately 2–3 years depending on sales and operating costs |
| Potential Revenue Streams | Dine-in sales, drive-thru sales, catering services, online orders, delivery partnerships |
| Franchise Units Available | 75+ locations in operation, with expansion opportunities in Texas and surrounding states |
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