Established
1952
Franchise Units
60
Minimum Investment
$150,000
Franchise Fee
$40,000
Total Investment Range
$250,000
Home Based
No
Description
California Pools is a distinguished leader in the custom pool construction industry, renowned for transforming backyards into luxurious retreats. Since its inception in 1952, the company has built over 80,000 pools, establishing a legacy of excellence and innovation. With a strong presence across the United States, California Pools offers franchise opportunities for entrepreneurs eager to join a reputable brand committed to quality, customer satisfaction, and sustainable growth.
Why Invest in This Franchise?
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Established Brand Recognition: Benefit from the trust and reputation built over decades, attracting customers who value quality and reliability.
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Comprehensive Training and Support: Receive extensive training through the Grizzly Program, covering all aspects of pool construction and business operations.
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Proven Business Model: Leverage a successful franchise system with a track record of profitability and growth.
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Innovative Practices: Stay ahead of industry trends with access to the latest technologies and design innovations.
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Community Impact: Play a role in enhancing local communities by providing families with beautiful, functional outdoor spaces.
Background
Founded: 1952
Founders: Wayne Steimle
Industry Category: Swimming Pool Construction & Outdoor Living
Current Active Units: 60+ locations across the USA
Ownership: Part of the Cody Pools family (the #1 pool builder in the nation), providing massive corporate backing and supply chain leverage.
The story began in 1952 when Wayne Steimle started a small family business in Southern California. Over the years, the company became a household name, appearing on national television (including Extreme Makeover: Home Edition) and winning more awards for design and technical engineering than almost any other pool builder in history. Today, the brand has expanded far beyond the West Coast, bringing its "California Cool" aesthetic to backyards across the United States.
Support Training
California Pools doesn’t expect you to be a master builder on day one. They provide a comprehensive "business-in-a-box" support system:
1. Initial Training (The Deep End)
New owners undergo intensive training at the corporate headquarters. This covers everything from the physics of pool hydraulics to sophisticated 3D design training using proprietary software. You’ll learn the sales psychology required to close six-figure contracts and the logistics of managing sub-contractors.
2. Pre-Launch & Operational Support
The corporate team assists with site selection (if opening a physical showroom), identifying vetted sub-contractors in your local market, and setting up your digital infrastructure.
3. Marketing & Lead Generation
Franchisees benefit from a national marketing engine. This includes SEO-optimized local web pages, social media management, and high-quality digital assets. You get access to a library of professional photography and videography that would cost an independent builder thousands to produce.
4. Ongoing Mentorship
You are never alone. Regular field visits, annual conventions, and "peer-to-peer" performance groups allow you to learn from the top-performing owners in the country.
Ideal Candidate
The Visionary Entrepreneur: Someone who understands the "big picture" and can manage complex projects and high-value sales.
Business Background: Experience in sales, project management, or executive leadership is highly preferred.
Passion for Design: A keen eye for aesthetics and a desire to help families create lasting memories.
Financial Capability: Candidates should have a strong credit profile and the liquidity required to scale the business during the first year.
Location Preference: Prime territories are available in growth markets across the Sun Belt and beyond, specifically in suburban areas with high property values.
Financial Detail
| Category | Estimated Investment |
| Initial Franchise Fee | $40,000 – $60,000 |
| Total Initial Investment | $150,000 – $250,000 (Varies by location) |
| Minimum Liquid Capital | $100,000 |
| Royalty Fee | Competitive percentage of gross sales |
| Marketing Fund | Standard percentage for national/local brand building |