2007
74
$12,576,100
$60,000
$28,663,339
No
Cambria Hotels, an upscale brand under the Choice Hotels International umbrella, offers a compelling franchise opportunity for investors seeking to enter the growing upscale lodging market in the United States. Established in 2007, Cambria Hotels has rapidly expanded its footprint across major U.S. cities, providing stylish accommodations tailored to the needs of modern travelers. With a focus on contemporary design, locally inspired amenities, and a commitment to exceptional guest experiences, Cambria Hotels stands out as a premier choice for franchise investment.
Strong Brand Recognition: As part of Choice Hotels International, a global leader in hospitality franchising, Cambria Hotels benefits from an established brand presence and a loyal customer base.
Market Demand: The upscale lodging segment continues to experience growth, driven by both business and leisure travelers seeking high-quality accommodations.
Comprehensive Support: Franchisees receive extensive training and ongoing support in operations, marketing, and brand standards, ensuring a successful partnership.
Proven Business Model: Cambria Hotels' consistent expansion and performance metrics demonstrate a sustainable and profitable business model for franchisees.
Established Year:
Cambria Hotels was founded in 2007 as an upscale brand under the umbrella of Choice Hotels International. The brand was created to enter the growing upscale select-service hotel segment in the United States, targeting business and leisure travelers who seek stylish, modern accommodations with locally inspired designs.
Founders / Ownership:
Cambria Hotels is owned and operated by Choice Hotels International, a publicly traded company listed on the New York Stock Exchange (NYSE: CHH). Choice Hotels is a global hospitality company with decades of experience in hotel franchising, managing several other well-known brands, such as Comfort Inn, Sleep Inn, and Quality Inn.
Franchise Units / Market Presence:
As of 2025, Cambria Hotels operates approximately 74 locations across the U.S., with a strong presence in key metropolitan areas including Chicago, New York, Los Angeles, Pittsburgh, and Washington, D.C. The brand has been steadily expanding, with new franchise opportunities being offered in both urban and suburban markets.
Brand Journey / Company History:
2007: Cambria Hotels was launched to serve the upscale lodging market.
2010s: Rapid expansion in major U.S. cities, focusing on contemporary design and locally inspired amenities.
2020s: Continued growth with franchise development, technological innovation, and integration of Choice Hotels’ loyalty programs to enhance guest retention.
Industry Category:
Cambria Hotels operates in the hospitality sector, specifically in the upscale select-service hotel category, appealing to travelers who desire both comfort and modern amenities without the premium cost of full-service luxury hotels.
Other Information:
The brand emphasizes modern, stylish interiors, meeting spaces, fitness centers, and locally inspired touches to attract business and leisure travelers alike.
Cambria Hotels leverages the Choice Privileges loyalty program, giving franchisees access to a large base of repeat customers.
The company provides a strong franchise support system, which includes site selection assistance, brand design standards, operational guidance, and marketing support.
Cambria Hotels, under Choice Hotels International, offers a comprehensive support system to ensure franchisees succeed from pre-launch to ongoing operations. This includes operational guidance, marketing assistance, academic training, and continuous support.
Before opening, Cambria franchisees receive guidance to set a strong foundation:
Site Selection Assistance: Experts help identify ideal locations based on market demand, demographics, and growth potential.
Design & Construction Guidance: Architectural and design teams ensure the property meets brand standards, including contemporary interiors, functional layouts, and guest amenities.
Permitting & Licensing: Assistance navigating local regulations, permits, and approvals to streamline the opening process.
Financial Planning: Support with budgeting, cost projections, and securing financing if needed.
Cambria Hotels provides structured training programs for franchise owners and staff to run the hotel efficiently:
Hotel Operations Training: Covers front desk, housekeeping, maintenance, and guest service protocols.
Revenue Management: Guidance on pricing strategies, inventory management, and maximizing profitability.
Financial Management: Training on budgeting, forecasting, and analyzing financial performance.
Staff Development: Programs for recruiting, training, and retaining skilled employees.
Franchisees benefit from a robust marketing ecosystem to attract and retain guests:
National Marketing Campaigns: Access to Choice Hotels’ advertising, online campaigns, and brand-wide promotions.
Local Marketing Support: Customized strategies for the local market, including social media, PR, and community engagement.
Loyalty Program Integration: Inclusion in the Choice Privileges loyalty program, connecting the hotel to millions of repeat customers.
Digital Tools: Access to booking engines, website support, and SEO-driven marketing platforms.
Cambria ensures continuous learning and operational excellence:
Initial Academic Training: Franchisees and managers participate in in-depth courses at Choice Hotels’ corporate training centers.
Ongoing Education: Webinars, workshops, and training modules on emerging trends, guest experience, and operational best practices.
Field Support: Regional franchise representatives provide on-site guidance, performance reviews, and business coaching.
Technology Assistance: Support for property management systems (PMS), point-of-sale (POS) systems, and other operational tools.
Opening Assistance: On-site support during the hotel launch to ensure smooth operations from day one.
Brand Compliance Audits: Regular reviews to maintain consistency with Cambria brand standards.
Network Access: Franchisees can share best practices with other Cambria operators across the U.S., fostering a collaborative community.
Cambria Hotels seeks franchisees who are strategic, capable, and passionate about hospitality. The ideal candidate combines financial strength, operational experience, and a commitment to maintaining high brand standards.
Experience in Hospitality or Related Industries: Ideal candidates have prior experience in hotel management, real estate development, or multi-unit business operations.
Operational Knowledge: Understanding of staff management, guest services, and day-to-day business operations helps in running the hotel efficiently.
Entrepreneurial Spirit: Franchisees should be self-motivated, goal-oriented, and capable of making strategic decisions to grow their property’s performance.
Investment Readiness: Must have sufficient liquid capital and net worth to meet the total investment requirements, including franchise fees, construction costs, working capital, and marketing budgets.
Long-Term Commitment: Ability to sustain operations and support growth during the initial years before the hotel reaches break-even.
Financial Management Skills: Comfort with budgeting, forecasting, and analyzing financial statements to ensure profitability.
Customer-Centric Mindset: Dedication to delivering exceptional guest experiences and maintaining Cambria Hotels’ upscale standards.
Quality Focus: Commitment to upholding brand consistency in design, service, and amenities.
Community Engagement: Willingness to participate in local marketing, networking, and community-building initiatives to attract guests.
Urban & Suburban Markets: Ideal franchisees are interested in operating in high-demand metropolitan areas or growing suburban regions with strong travel, tourism, and business activity.
Strategic Expansion: Investors open to owning multiple properties or developing cluster locations benefit from economies of scale and stronger market presence.
Collaborative Approach: Willing to work closely with Choice Hotels International for ongoing support, compliance, and operational excellence.
Adaptable & Forward-Thinking: Ability to adopt new technologies, digital marketing strategies, and emerging hospitality trends.
Commitment to Training: Eager to participate in corporate training programs for themselves and their staff.
| Category | Details / Range |
|---|---|
| Total Investment Required | $12,576,100 – $28,663,339 (depends on property size, location, and construction costs) |
| Franchise Fee | $60,000 |
| Minimum Cash Required | Varies by project; typically sufficient to cover franchise fee, working capital, and initial operational costs |
| Royalty Fees | 6% of gross room revenue |
| Marketing Fund Contribution | 3% of gross room revenue |
| Franchise Units | 74 locations across the U.S. (as of 2025) |
| Infrastructure / Build-Out Costs | Included in total investment; covers construction, interior design, furniture, fixtures, and equipment |
| Working Capital | Varies; recommended to cover at least 6–12 months of operational expenses |
| Expected ROI | Varies by location and operational efficiency; generally 15–25% after stabilization |
| Break-Even Time | Typically 3–5 years, depending on market demand and management efficiency |
| Revenue Streams | Room bookings, food & beverage services, event/meeting hosting, ancillary services (parking, amenities, retail) |
