Established
2007
Franchise Units
80
Minimum Investment
$14,788,700
Franchise Fee
$60,000
Total Investment Range
$28,663,339
Home Based
No
Description
Cambria Hotels, an upscale brand under the Choice Hotels International umbrella, offers a compelling franchise opportunity for investors seeking to enter the growing upscale lodging market in the United States. Established in 2007, Cambria Hotels has rapidly expanded its footprint across major U.S. cities, providing stylish accommodations tailored to the needs of modern travelers. With a focus on contemporary design, locally inspired amenities, and a commitment to exceptional guest experiences, Cambria Hotels stands out as a premier choice for franchise investment.
Why Invest in This Franchise?
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Strong Brand Recognition: As part of Choice Hotels International, a global leader in hospitality franchising, Cambria Hotels benefits from an established brand presence and a loyal customer base.
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Market Demand: The upscale lodging segment continues to experience growth, driven by both business and leisure travelers seeking high-quality accommodations.
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Comprehensive Support: Franchisees receive extensive training and ongoing support in operations, marketing, and brand standards, ensuring a successful partnership.
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Proven Business Model: Cambria Hotels' consistent expansion and performance metrics demonstrate a sustainable and profitable business model for franchisees.
Background
- Established Year: 2005
- First hotel opened: 2007
Franchise Active Units: 80 units open across the USA, with a robust domestic pipeline of over 130 hotels currently in development.
Founders & Ownership: Developed and owned by Choice Hotels International, Inc. (NYSE: CHH). Choice Hotels has a legacy dating back to 1939 and was the first hotel chain in the world.
Brand Journey: Originally launched as "Cambria Suites," the brand underwent a significant rebrand to "Cambria Hotels" to emphasize its upscale, full-service capabilities.
Market Presence: While its headquarters are in North Bethesda, Maryland, Cambria has a presence in nearly every major US gateway, including New York City, Los Angeles, Chicago, Nashville, and Austin.
Industry Category: Upscale Lodging / Hospitality.
Support Training
Choice Hotels provides an industry-leading support ecosystem that covers every phase of the hotel lifecycle:
Pre-Launch & Development: You are assigned a dedicated Development Specialist and an Opening Services Manager. They assist with site selection, architectural design compliance, and navigating the complexities of new construction or conversion.
Operational Training: The Certified General Manager (HOST) program and Choice Onboard Orientation provide deep-dives into property management, staff hiring, and brand standards.
Choice University: An award-winning online and in-person training platform available 24/7 for all staff levels, from housekeeping to executive management.
Marketing & Sales Support: Benefit from national multi-million dollar advertising campaigns. Additionally, the Global Sales Team works directly with Fortune 500 companies to secure group bookings and corporate accounts for your specific location.
Academic & Ongoing Support: Regular field visits from Area Directors and access to "ChoiceMAX" training ensure your operations stay lean and your revenue remains optimized.
Ideal Candidate
Cambria is looking for sophisticated partners who understand that hospitality is both a real estate play and a service-first business.
Background: Ideal candidates often have a background in real estate development, multi-unit franchise management (restaurants or retail), or existing hotel ownership.
Investment Capability: You must have the liquidity to handle a capital-intensive project and the creditworthiness to secure large-scale construction financing.
Passion for Hospitality: A commitment to the "Cambria Way"—providing personalized, modern service and maintaining high design standards—is non-negotiable.
Location Preference: Focus is on Top 50 MSAs (Metropolitan Statistical Areas), high-traffic urban corridors, and "lifestyle" secondary markets.
Financial Detail
| Financial Category | Estimated Cost / Requirement |
| Minimum Liquid Capital | $5,000,000+ |
| Initial Franchise Fee | $60,000 |
| Total Investment Required | $14,788,700 – $28,663,339 |
| Royalty Fee | 5% – 6% of Gross Room Revenue |
| Marketing / System Assessment Fee | 3.5% of Gross Room Revenue |
| Working Capital (Initial Phase) | $100,000 – $250,000 |
| Technology & Reservation Fees | Variable (Approx. 1% – 2% of revenue) |
| Infrastructure Cost (FF&E) | Included in total investment range |
| Expected ROI | 15% – 20% (Market dependent) |
| Typical Break-even Time | 3 – 5 Years of stabilized operations |