Established
1976
Franchise Units
100
Minimum Investment
$105,000
Franchise Fee
$40,000
Total Investment Range
$653,000
Home Based
No
Description
Capriotti’s Sandwich Shop is one of America’s most recognized fast-casual sandwich brands, built on a passion for crafting award-winning, fresh, and flavorful sandwiches. Known for its legendary subs like “The Bobbie®” (often called the Thanksgiving sandwich), Capriotti’s has carved a powerful niche in the highly competitive sandwich and sub-shop market. With a reputation for premium-quality ingredients, house-roasted turkey, and made-to-order sandwiches, Capriotti’s continues to expand across the USA, offering aspiring entrepreneurs a proven and profitable franchise opportunity.
Positioned as a leader in the $25+ billion sandwich and sub-shop industry, Capriotti’s blends a strong heritage with modern franchise support systems. Whether located in urban centers, college towns, or suburban communities, this franchise resonates with customers seeking a high-quality alternative to standard deli chains. Capriotti’s franchise model combines a trusted brand name, loyal customer base, and scalable business system that appeals to both first-time investors and seasoned entrepreneurs.
Why This Franchise
This is an attractive franchise opportunity for prospective franchise owners because of:
- The franchise's real estate assistance
- Multi-unit development and ghost kitchen opportunities
- Marketing programs
Additionally, you will enjoy:
- Simple operations
- Technology that allows for mobile and catering orders
- A strong vendor network
You also don't need previous restaurant experience.
All you need is:
- A passion for customer service
- A plan to develop at least three locations, which are added streams of revenue for you
Background
There's nothing like a local sandwich shop to bring a community together.
If you want to cash in on the $47 billion fast-casual restaurant sector, look no further than the Capriotti's Sandwich Shop franchise.
On top of being known for its delicious sandwiches that can be topped with turkey and meatballs, customers also appreciate the franchise's friendly and welcoming atmosphere.
The franchise was founded in 1976 by Alan and Lois Margolet in Wilmington, Delaware.
They named the brand after their grandfather, who enjoyed cooking traditional Italian food.
It began franchising in 1991.
Since then, it has grown to almost 100 locations across the country.
Support Training
Capriotti’s ensures every franchisee is equipped with the knowledge, tools, and resources needed for long-term success:
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Pre-Launch Support:
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Site selection assistance and demographic analysis.
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Lease negotiation guidance and store design consultation.
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Access to pre-opening marketing campaigns and launch plans.
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Operational Training:
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In-depth training at Capriotti’s corporate headquarters and in-store.
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Standard operating procedures (SOPs) covering food preparation, inventory, staffing, and service.
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Technology support including POS systems, delivery integrations, and loyalty programs.
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Marketing & Brand Support:
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National advertising campaigns and social media promotions.
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Local marketing toolkit for grand opening and regional promotions.
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PR assistance and seasonal campaign planning.
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Ongoing Support:
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Continuous field support from corporate business coaches.
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Regular franchise meetings, webinars, and performance reviews.
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Innovation updates for menu additions, packaging, and customer engagement tools.
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Ideal Candidate
Capriotti’s looks for entrepreneurs who share the brand’s passion for quality food and outstanding guest experiences. The ideal franchisee profile includes:
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Business Background: Prior experience in foodservice, retail, or management is helpful but not mandatory.
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Investment Capability: Ability to meet the financial requirements, including liquidity and net worth qualifications.
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Passion for Hospitality: Commitment to delivering great customer experiences and building a loyal community following.
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Hands-On Leadership: Strong interest in day-to-day operations or ability to hire and manage a dedicated team.
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Location Preference: High-traffic urban centers, college towns, shopping plazas, and suburban neighborhoods with strong demographics.
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Growth-Oriented Mindset: Investors seeking single-unit or multi-unit expansion opportunities.
Financial Detail
- Veterans Incentive: Yes, 15% off franchise fee
- Initial Franchise Fee: $30,000 - $40,000
- Cash Requirement: $150,000 - $300,000
- Net Worth Requirement: $300,000 - $1,000,000
- Initial Investment: $105,000 - $653,000