1976
175
$350,000
$40,000
$500,000
No
Capriotti’s Sandwich Shop is one of America’s most recognized fast-casual sandwich brands, built on a passion for crafting award-winning, fresh, and flavorful sandwiches. Known for its legendary subs like “The Bobbie®” (often called the Thanksgiving sandwich), Capriotti’s has carved a powerful niche in the highly competitive sandwich and sub-shop market. With a reputation for premium-quality ingredients, house-roasted turkey, and made-to-order sandwiches, Capriotti’s continues to expand across the USA, offering aspiring entrepreneurs a proven and profitable franchise opportunity.
Positioned as a leader in the $25+ billion sandwich and sub-shop industry, Capriotti’s blends a strong heritage with modern franchise support systems. Whether located in urban centers, college towns, or suburban communities, this franchise resonates with customers seeking a high-quality alternative to standard deli chains. Capriotti’s franchise model combines a trusted brand name, loyal customer base, and scalable business system that appeals to both first-time investors and seasoned entrepreneurs.
Award-Winning Concept: Recognized nationally for signature sandwiches like The Bobbie®, Capriotti’s stands out in a crowded market.
Growing Industry Demand: Sandwiches remain one of the top-selling categories in the fast-casual sector.
Proven Business Model: Over four decades of operational excellence and consistent franchise growth.
Brand Recognition: A household name in many regions with a strong social media and marketing presence.
Ongoing Innovation: Menu development, technology integration, and delivery partnerships keep the brand competitive.
Franchisee Support: Comprehensive training, operations guidance, and national/local marketing programs.
Established Year: 1976
Founders: Lois and Alan Margolet, founded in Wilmington, Delaware.
Company Journey: Capriotti’s began as a small sandwich shop in Delaware with a focus on slow-roasted turkey sandwiches. Over the decades, it expanded across multiple states, gaining a reputation for quality, freshness, and customer loyalty.
Ownership: Currently led by David Bloom (Chief Development & Operating Officer) and Ashley Morris (CEO), under Capriotti’s Sandwich Shop, Inc.
Franchise Units (2025): Over 175+ locations across the USA, with additional units in development.
Market Presence: Strong presence in states like Nevada, California, Texas, Delaware, and expanding nationwide.
Industry Category: Fast-Casual Dining | Sandwich & Sub Shop Franchise.
Capriotti’s ensures every franchisee is equipped with the knowledge, tools, and resources needed for long-term success:
Pre-Launch Support:
Site selection assistance and demographic analysis.
Lease negotiation guidance and store design consultation.
Access to pre-opening marketing campaigns and launch plans.
Operational Training:
In-depth training at Capriotti’s corporate headquarters and in-store.
Standard operating procedures (SOPs) covering food preparation, inventory, staffing, and service.
Technology support including POS systems, delivery integrations, and loyalty programs.
Marketing & Brand Support:
National advertising campaigns and social media promotions.
Local marketing toolkit for grand opening and regional promotions.
PR assistance and seasonal campaign planning.
Ongoing Support:
Continuous field support from corporate business coaches.
Regular franchise meetings, webinars, and performance reviews.
Innovation updates for menu additions, packaging, and customer engagement tools.
Capriotti’s looks for entrepreneurs who share the brand’s passion for quality food and outstanding guest experiences. The ideal franchisee profile includes:
Business Background: Prior experience in foodservice, retail, or management is helpful but not mandatory.
Investment Capability: Ability to meet the financial requirements, including liquidity and net worth qualifications.
Passion for Hospitality: Commitment to delivering great customer experiences and building a loyal community following.
Hands-On Leadership: Strong interest in day-to-day operations or ability to hire and manage a dedicated team.
Location Preference: High-traffic urban centers, college towns, shopping plazas, and suburban neighborhoods with strong demographics.
Growth-Oriented Mindset: Investors seeking single-unit or multi-unit expansion opportunities.
| Financial Category | Amount (USD) |
|---|---|
| Minimum Investment Required | $197,000 – $350,000 |
| Total Investment Range | $197,000 – $500,000 |
| Franchise Fee | $40,000 |
| Royalty Fees | 6% of gross sales |
| Marketing/Ad Fund | 2% national + local marketing spend |
| Infrastructure & Build-Out | $80,000 – $180,000 |
| Initial Marketing Budget | $10,000 – $20,000 |
| Working Capital | $15,000 – $30,000 |
| Expected ROI | 2 – 3 years (depending on location & operations) |
| Break-Even Point | 12 – 18 months |
| Potential Revenue Streams | Dine-in sales, takeout, catering, delivery apps, loyalty program-driven sales |
| Franchise Units (2025) | 175+ and growing |
