2001
16
$52,000
$30,000
$133,550
No
Cardio Barre offers a unique fitness licensing model that combines the intensity of cardio with the grace of ballet-inspired movements. Founded in 2001 by Richard Giorla in Studio City, California, the brand has revolutionized the fitness industry by providing high-energy, low-impact workouts that cater to a diverse clientele. Unlike traditional franchises, Cardio Barre operates on a licensing basis, allowing entrepreneurs to own and operate studios under the Cardio Barre brand without the burden of ongoing royalty fees. This model provides flexibility and autonomy while maintaining the support and recognition of an established brand.
No Ongoing Fees: Cardio Barre's licensing model eliminates recurring royalty and advertising fees, offering a straightforward, one-time investment.
Proven Business Model: With multiple locations across the U.S., Cardio Barre has demonstrated consistent demand and profitability in the boutique fitness sector.
Exclusive Territory Rights: Licensees receive exclusive rights to operate under the Cardio Barre brand within a designated territory, reducing competition and enhancing market presence.
Comprehensive Support: Cardio Barre provides extensive training and operational support, ensuring licensees are well-equipped to succeed.
Established Year: 2001
Franchise Units: As of the latest data, Cardio Barre operates 16 locations in the United States, with 15 franchised units and 1 corporate-owned unit.
Founder: Richard Giorla, a seasoned dancer and choreographer, developed Cardio Barre to merge the benefits of barre exercises with cardiovascular training.
Company History: The first Cardio Barre studio was opened in Studio City, California. In 2007, the brand expanded its reach by offering licensing opportunities, allowing entrepreneurs to bring the Cardio Barre experience to various communities.
Ownership: Cardio Barre operates on a licensing model, granting entrepreneurs the rights to use the brand name, training system, and business model in their designated territories.
Market Presence in the USA: Cardio Barre has established a strong presence in the U.S., with studios in multiple states.
Industry Category: Health and Fitness, specializing in boutique fitness studios offering barre-inspired workouts.
Cardio Barre offers a comprehensive support system to ensure the success of its licensees:
Pre-Launch Support: Assistance with site selection, lease negotiation, and studio design to create an optimal workout environment.
Training: Extensive training programs covering operational procedures, customer service, and the Cardio Barre workout methodology.
Marketing: Access to branded marketing materials and strategies to effectively promote the studio within the local community.
Ongoing Support: Continuous operational support, including business coaching, performance analysis, and updates on best practices.
Community Engagement: Guidance on building a strong community presence through events, partnerships, and local outreach initiatives.
The ideal Cardio Barre franchisee is not just an investor but a passionate entrepreneur who believes in the power of fitness, community, and personal transformation. Cardio Barre looks for individuals who can combine business acumen with a passion for health and wellness to successfully run their studio.
Passion for Fitness & Lifestyle:
The most successful owners are fitness enthusiasts who live and promote a healthy lifestyle. While prior experience as a fitness trainer or instructor is not mandatory, having a passion for wellness is highly preferred.
Business & Management Skills:
Candidates with backgrounds in business operations, customer service, or sales are best suited to run a Cardio Barre location. Strong leadership, organizational skills, and the ability to manage a team of instructors are critical to success.
Community-Oriented Mindset:
Cardio Barre thrives on building a loyal community of members. The ideal franchisee should be comfortable networking, engaging with local communities, and fostering relationships to grow brand presence.
Investment Capability:
A qualified franchisee should be financially stable, capable of covering the initial investment (ranging from $97,500–$133,550) along with working capital. Candidates should have access to personal savings, financing options, or investors.
Location Preference:
Cardio Barre franchise owners are best positioned in urban centers, suburban communities, and areas with high demand for boutique fitness experiences. Locations near residential neighborhoods, shopping centers, and lifestyle hubs are ideal.
Entrepreneurial Spirit:
Franchisees must be self-driven, disciplined, and eager to grow their own business. They should be adaptable to industry changes, committed to operational excellence, and willing to continuously learn from the brand’s training programs.
First-time business owners with a passion for wellness.
Existing entrepreneurs in the fitness, health, or lifestyle sectors looking to expand.
Investors seeking a low-cost, royalty-free fitness licensing model with proven demand.
Professionals looking for a career change into a fast-growing boutique fitness industry.
| Financial Item | Details / Range |
|---|---|
| Total Investment Required | $97,500 – $133,550 |
| Minimum Investment | $18,000 – $52,000 |
| Franchise / Licensing Fee | $30,000 (one-time fee for exclusive territory rights) |
| Royalty Fees | None (no ongoing royalties) |
| Infrastructure / Build-Out Cost | $40,000 – $60,000 (includes studio setup, equipment, signage) |
| Marketing Budget | $5,000 – $10,000 (initial local marketing & promotions) |
| Working Capital | $10,000 – $15,000 (for first 3–6 months operations) |
| Break-Even Time | 12 – 24 months (depending on location and market conditions) |
| Expected ROI | Varies by location; average ROI achievable within 2–3 years |
| Revenue Streams | Membership fees, class packages, retail sales, private sessions, special events |
| Franchise Units Available | 15+ licensed locations in the USA, with potential for expansion |
