Established
2001
Franchise Units
16
Minimum Investment
$52,000
Franchise Fee
$30,000
Total Investment Range
$133,550
Home Based
No
Description
Cardio Barre offers a unique fitness licensing model that combines the intensity of cardio with the grace of ballet-inspired movements. Founded in 2001 by Richard Giorla in Studio City, California, the brand has revolutionized the fitness industry by providing high-energy, low-impact workouts that cater to a diverse clientele. Unlike traditional franchises, Cardio Barre operates on a licensing basis, allowing entrepreneurs to own and operate studios under the Cardio Barre brand without the burden of ongoing royalty fees. This model provides flexibility and autonomy while maintaining the support and recognition of an established brand.
Why Invest in this Franchise?
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No Ongoing Fees: Cardio Barre's licensing model eliminates recurring royalty and advertising fees, offering a straightforward, one-time investment.
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Proven Business Model: With multiple locations across the U.S., Cardio Barre has demonstrated consistent demand and profitability in the boutique fitness sector.
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Exclusive Territory Rights: Licensees receive exclusive rights to operate under the Cardio Barre brand within a designated territory, reducing competition and enhancing market presence.
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Comprehensive Support: Cardio Barre provides extensive training and operational support, ensuring licensees are well-equipped to succeed.
Background
Established Year: 2001
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Franchise Units: As of the latest data, Cardio Barre operates 16 locations in the United States, with 15 franchised units and 1 corporate-owned unit.
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Founder: Richard Giorla, a seasoned dancer and choreographer, developed Cardio Barre to merge the benefits of barre exercises with cardiovascular training.
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Company History: The first Cardio Barre studio was opened in Studio City, California. In 2007, the brand expanded its reach by offering licensing opportunities, allowing entrepreneurs to bring the Cardio Barre experience to various communities.
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Ownership: Cardio Barre operates on a licensing model, granting entrepreneurs the rights to use the brand name, training system, and business model in their designated territories.
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Market Presence in the USA: Cardio Barre has established a strong presence in the U.S., with studios in multiple states.
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Industry Category: Health and Fitness, specializing in boutique fitness studios offering barre-inspired workouts.
Support Training
Cardio Barre offers a comprehensive support system to ensure the success of its licensees:
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Pre-Launch Support: Assistance with site selection, lease negotiation, and studio design to create an optimal workout environment.
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Training: Extensive training programs covering operational procedures, customer service, and the Cardio Barre workout methodology.
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Marketing: Access to branded marketing materials and strategies to effectively promote the studio within the local community.
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Ongoing Support: Continuous operational support, including business coaching, performance analysis, and updates on best practices.
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Community Engagement: Guidance on building a strong community presence through events, partnerships, and local outreach initiatives.
Ideal Candidate
The most successful Cardio Barre owners aren't always fitness pros—they are community builders and savvy executors.
The Entrepreneurial Mindset: You should have a "can-do" attitude and a passion for the wellness industry. A background in management or sales is highly beneficial.
Passion for Community: You must enjoy interacting with people. This is a "high-touch" business where the owner’s energy often sets the tone for the entire studio.
Financial Capability: Investors should have the liquidity to manage the initial build-out and at least six months of working capital.
Location Preference: Ideal candidates look for high-visibility locations in "lifestyle centers," near high-end grocery stores, or in affluent residential neighborhoods with high foot traffic.
Financial Detail
| Financial Item | Details / Range |
|---|---|
| Total Investment Required | $97,500 – $133,550 |
| Minimum Investment | $18,000 – $52,000 |
| Franchise / Licensing Fee | $30,000 (one-time fee for exclusive territory rights) |
| Royalty Fees | None (no ongoing royalties) |
| Infrastructure / Build-Out Cost | $40,000 – $60,000 (includes studio setup, equipment, signage) |
| Marketing Budget | $5,000 – $10,000 (initial local marketing & promotions) |
| Working Capital | $10,000 – $15,000 (for first 3–6 months operations) |
| Break-Even Time | 12 – 24 months (depending on location and market conditions) |
| Expected ROI | Varies by location; average ROI achievable within 2–3 years |
| Revenue Streams | Membership fees, class packages, retail sales, private sessions, special events |
| Franchise Units Available | 15+ licensed locations in the USA, with potential for expansion |