Established
2015
Franchise Units
25
Minimum Investment
$85,000
Franchise Fee
$39,000
Total Investment Range
$150,000
Home Based
No
Description
The MyFitness Butler franchise represents a modern evolution of the personal fitness industry—one that meets clients where they are, literally. Built around the rapidly growing demand for convenient, customized wellness solutions, MyFitness Butler delivers one-on-one personal training directly to clients’ homes, apartments, offices, and community spaces. This flexible, service-based model removes the limitations of traditional gym ownership while capitalizing on the long-term shift toward personalized health and wellness services.
Positioned at the intersection of fitness, convenience, and lifestyle coaching, MyFitness Butler has carved out a strong niche in the U.S. personal training market. The brand focuses on tailored fitness programs designed around individual goals, schedules, and physical needs—appealing to busy professionals, families, seniors, and clients who prefer privacy and personalized attention. For franchise owners, this translates into a scalable business model with low overhead, recurring revenue potential, and strong local brand loyalty.
Unlike brick-and-mortar gyms that require significant capital, staffing, and real estate commitments, MyFitness Butler operates as a mobile service business. Franchisees manage trainer teams, client acquisition, scheduling, and local marketing—while the franchisor provides systems, branding, and operational guidance. This balance of independence and structure makes MyFitness Butler an attractive option for entrepreneurs seeking a fitness franchise with flexibility, lifestyle balance, and long-term growth potential in the USA.
Why Invest in This Franchise?
Investing in MyFitness Butler means aligning with a proven concept that benefits from enduring industry trends and operational simplicity.
The U.S. fitness and wellness market continues to expand, driven by heightened health awareness, aging demographics, and a preference for personalized services. In-home and mobile personal training has gained strong momentum, particularly among clients who value convenience, safety, and customized programming.
MyFitness Butler’s low-overhead model eliminates the need for costly gym leases and heavy equipment investments, improving margins and reducing financial risk. Franchisees scale through trainer recruitment and client retention rather than physical expansion.
The brand also offers diversified revenue opportunities, including private training, recurring fitness memberships, small group sessions, corporate wellness programs, senior fitness services, and specialty training packages. This diversification supports consistent cash flow and long-term sustainability.
Background
Established Year: 2015
Industry Category: Fitness & Wellness / Personal Training
Business Model: Mobile & In-Home Personal Training Franchise
Franchise Active Units: 25+ active units in the USA
MyFitness Butler was founded in 2015 with a simple but powerful idea: make professional personal training more accessible by bringing it directly to the client. The brand was created in response to common barriers in the traditional gym model—lack of time, crowded facilities, intimidating environments, and inflexible schedules. By shifting fitness services into homes, apartments, offices, and community spaces, MyFitness Butler positioned itself as a convenience-first, client-centric wellness brand.
From its early days, the company focused on building a structured and scalable franchise system rather than a single-location fitness business. The founders emphasized standardized assessment methods, customized training programs, consistent service delivery, and repeatable operational systems. This foundation allowed the brand to expand beyond its initial markets while maintaining quality and brand consistency.
Support Training
MyFitness Butler delivers end-to-end franchise support to help owners launch, operate, and scale successfully.
Pre-Launch Support
Franchisees receive assistance with territory planning, business setup, trainer recruitment strategies, pricing models, and launch execution. Guidance also covers licensing, insurance, and administrative setup.
Initial Training
Comprehensive onboarding includes operational systems, scheduling tools, client management processes, trainer oversight, and brand standards. Training blends theory with real-world application.
Operational Support
Ongoing operational guidance includes performance tracking, best-practice sharing, and systems optimization to improve efficiency and client retention.
Marketing & Sales Support
Franchisees gain access to branded marketing assets, digital marketing strategies, sales scripts, and local outreach frameworks designed to convert leads into recurring clients.
Ongoing Coaching
Continued coaching focuses on scaling operations, adding trainers, increasing profitability, and expanding service offerings as the business matures.
Ideal Candidate
The ideal franchisee is business-minded, people-oriented, and passionate about health and wellness—though prior fitness experience is not required.
Individuals with backgrounds in management, sales, customer service, or operations tend to excel. Franchisees should be comfortable leading teams, building local relationships, and managing schedules and service delivery.
This opportunity suits owner-operators seeking hands-on involvement as well as investors aiming to build a semi-absentee model over time. Strong territories typically include suburban and metro areas with busy professionals, families, and aging populations.
Financial Detail
| Financial Component | Estimated Details |
|---|---|
| Total Investment Required | USD $85,000 – $150,000 |
| Minimum Investment Required | Approx. $85,000 |
| Initial Franchise Fee | Approx. $39,000 |
| Franchise Active Units (Current) | 25+ units (USA) |
| Business Model | Mobile & In-Home Personal Training |
| Real Estate Requirement | Not required |
| Infrastructure Cost | Low (technology, insurance, branded materials) |
| Equipment Cost | Minimal (portable training equipment) |
| Initial Marketing Budget | Included within total investment |
| Working Capital | 3–6 months recommended |
| Royalty Fee | Ongoing % of gross revenue |
| Marketing / Ad Fund | Ongoing contribution as required |
| Expected Break-Even Period | Approx. 12–24 months |
| Revenue Streams | One-on-one training, recurring memberships, small group training, corporate wellness, senior fitness programs |
| Owner Involvement | Owner-operator or semi-absentee |
| Territory Type | Exclusive, protected local territory |