Established
2004
Franchise Units
4
Minimum Investment
$59,530
Franchise Fee
$49,000
Total Investment Range
$69,350
Home Based
No
Description
Caring For People Services is a compassionate and community-focused home care franchise dedicated to enhancing the quality of life for seniors and individuals with disabilities. Founded in 2004 and headquartered in Omaha, Nebraska, the company has expanded its reach through a network of franchise locations across the United States, providing personalized, non-medical in-home care services.
The franchise offers a unique opportunity for entrepreneurs to enter the growing senior care industry with a proven business model, comprehensive support, and a commitment to making a positive impact in their communities.
Why Invest in this Franchise?
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Growing Market Demand: With the aging population, the demand for in-home care services is increasing, making it a lucrative industry for investment.
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Proven Business Model: Caring For People Services provides a tested and scalable business model, reducing the risks associated with starting a new business.
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Comprehensive Support: Franchisees receive extensive training and ongoing support in operations, marketing, and business development.
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Community Impact: By joining the franchise, investors can make a meaningful difference in the lives of seniors and their families.
Background
Established Year: 2004
Franchising Since: 2016
Founder: Jeff Salter
Current Active Units: 4
Brand Journey: Founded in San Antonio, Texas, Jeff Salter started the company with a single van and a vision to help seniors stay at home. Over the last 30+ years, the brand has evolved from a local service to a national powerhouse. Jeff Salter remains the CEO, actively operating units to stay connected to the front-line challenges and triumphs of the business.
Market Presence: Headquartered in San Antonio, the brand has a strong presence across the United States, with hundreds of prime markets currently available for development.
Support Training
Pre-Launch Training: New owners undergo over 100 hours of training. This includes 50+ hours of virtual instruction and hands-on practical modules.
On-Site Training: A full week at our San Antonio headquarters for the franchisee and up to three additional staff members, focusing on the "nuts and bolts" of agency management.
16-Week Core Development: After your grand opening, our support team conducts weekly coaching calls to review growth metrics, solve operational roadblocks, and ensure office productivity.
Marketing & Lead Gen: Benefit from national brand recognition, localized SEO strategies, digital marketing toolkits, and collateral designed to win referrals from hospitals and social workers.
Caring University: An online portal for ongoing education for your staff and caregivers, ensuring everyone stays up-to-date on the latest in senior care best practices.
Ideal Candidate
- Strong People Management Skills: The ability to recruit, inspire, and retain a team of dedicated caregivers.
Communication Excellence: You will be the face of the brand in your community, speaking with families, medical professionals, and local organizations.
Passion for Service: A genuine heart for helping the elderly and a desire to make a social impact.
Business Acumen: Experience in sales, marketing, or general management is highly beneficial.
Investment Capability: The financial stability to manage the initial startup phase and the working capital required for growth.
Financial Detail
| Category | Estimated Cost / Requirement |
| Initial Franchise Fee | $45,000 |
| Total Initial Investment | $59,530 - $69,350 |
| Minimum Liquid Capital Required | $150,000 |
| Minimum Net Worth Required | $250,000 |
| Royalty Fee | 5% of gross billings |
| National Marketing Fund | 2% of gross billings |
| Technology Fee | $1,045 per month |
| Back Office Support (The Hub) | $900 per month |