2005
4
$100,000
$45,000
$150,000
No
Caring For People Services is a compassionate and community-focused home care franchise dedicated to enhancing the quality of life for seniors and individuals with disabilities. Founded in 2007 and headquartered in Omaha, Nebraska, the company has expanded its reach through a network of franchise locations across the United States, providing personalized, non-medical in-home care services.
The franchise offers a unique opportunity for entrepreneurs to enter the growing senior care industry with a proven business model, comprehensive support, and a commitment to making a positive impact in their communities.
Growing Market Demand: With the aging population, the demand for in-home care services is increasing, making it a lucrative industry for investment.
Proven Business Model: Caring For People Services provides a tested and scalable business model, reducing the risks associated with starting a new business.
Comprehensive Support: Franchisees receive extensive training and ongoing support in operations, marketing, and business development.
Community Impact: By joining the franchise, investors can make a meaningful difference in the lives of seniors and their families.
Caring For People Services is a privately owned, family-operated business specializing in non-medical in-home care for seniors and individuals with disabilities. The company was founded in 2005 by John and Virginia Walker in Omaha, Nebraska. Their mission was inspired by the compassionate care they provided to their son, Thomas, who passed away at the age of 26 after a battle with cancer. This personal experience fueled their commitment to offering professional and ethical care to individuals in the comfort of their own homes .
📈 Franchise Development
Franchising Since: 2016
Franchise Units: As of 2018, the company operates 4 franchise units across the United States.
Corporate Address: 2347 N. 78th St., Omaha, NE 68114-3676
Parent Company: Caring for People Services of Omaha Inc.
Leadership: John Walker serves as the Founder and CEO.
🧭 Brand Philosophy & Market Positioning
Caring For People Services distinguishes itself by focusing on personalized, compassionate care rather than rapid expansion. The company emphasizes quality over quantity, ensuring that each franchise upholds the high standards set by the founders. Their approach is rooted in the belief that in-home care should be delivered with the same level of compassion and professionalism as one would expect for their own family members.
🌍 Industry Category & Market Presence
Operating within the Senior Home Care Services industry, Caring For People Services caters to the growing demand for in-home care solutions. The aging population and a preference for aging in place contribute to the increasing need for such services. While the company maintains a modest number of franchise units, it continues to explore opportunities for expansion into underserved markets across the United States.
Caring For People Services offers a comprehensive training and support system to ensure franchisees are well-equipped to operate successful senior home care businesses. Their program is designed to provide both foundational knowledge and ongoing assistance, enabling franchisees to deliver high-quality care and achieve business success.
1. Orientation Training
Before commencing operations, franchisees undergo mandatory Orientation Training. This initial phase is essential for meeting insurance underwriting requirements and aligning with Caring For People Services' standards. The training prepares prospective franchisees for industry work and promotes efficient business operations.
2. Lead Generation Programs
Franchisees receive training in lead generation strategies, utilizing cutting-edge technology and branding campaigns. This prepares them to attract clients effectively and build a strong customer base from the outset.
3. Classroom Training
Franchisees participate in 36 hours of classroom training, covering various aspects of running a home care business. This includes understanding company policies, operational procedures, and best practices for service delivery.
4. Field Operations Support
Ongoing support is provided through field operations assistance. Franchisees have access to experienced professionals who offer guidance on daily operations, ensuring adherence to quality standards and efficient service delivery.
5. Proprietary Software Training
Franchisees are trained to use proprietary software systems that streamline operations, manage client information, and facilitate communication. This technology enhances efficiency and supports high-quality care provision.
6. Marketing Assistance
Caring For People Services offers customizable marketing tools and strategies to help franchisees promote their services effectively. This includes access to branding materials, digital marketing support, and local advertising campaigns.
7. Purchasing Co-ops
Franchisees benefit from purchasing cooperatives, allowing them to obtain supplies and services at competitive rates. This collective buying power helps reduce operational costs and improve profitability.
8. Newsletters & Updates
Regular newsletters keep franchisees informed about industry trends, company updates, and best practices. This continuous communication ensures franchisees stay current and can adapt to changes in the home care sector.
9. Meetings & Conventions
Caring For People Services organizes meetings and conventions to foster a sense of community among franchisees. These events provide opportunities for networking, sharing experiences, and learning from one another.
10. Security & Safety Procedures
Franchisees receive training on security and safety procedures to ensure the well-being of clients and staff. This includes protocols for emergency situations, safeguarding client information, and maintaining a safe working environment.
Caring For People Services seeks franchisees who are passionate about delivering high-quality, compassionate in-home care. The ideal candidate combines business acumen with a genuine desire to make a difference in the lives of seniors and individuals with disabilities.
Experience: While prior experience in healthcare, home care, or senior services is beneficial, it is not mandatory. The franchise provides comprehensive training to bridge any gaps in knowledge.
Management Skills: Candidates with experience in operations, customer service, or small business management are well-positioned to succeed.
Entrepreneurial Mindset: Self-motivated individuals who can manage teams, drive business growth, and make strategic decisions are highly suited for this franchise.
Community-Oriented: A strong desire to serve the local community and improve the quality of life for seniors.
Compassionate Leadership: Ability to inspire and lead caregivers, creating a supportive and professional work environment.
Client-Focused: Commitment to building trust with clients and their families, ensuring exceptional service delivery.
Financial Readiness: Must have the ability to meet the initial investment requirements (typically $100,000–$150,000) and maintain sufficient working capital during the early stages of business operations.
Long-Term Vision: Franchisees should be prepared to invest time and resources into growing the franchise for sustainable returns.
Community Engagement: Ideal candidates are interested in serving their local communities and developing strong relationships with clients, caregivers, and referral sources.
Growth Potential: Individuals willing to explore opportunities for expanding service areas within their territory to maximize revenue streams.
Ethical & Professional: High integrity, reliability, and dedication to ethical business practices.
Adaptable & Resilient: Ability to handle challenges, adapt to changing market conditions, and navigate operational hurdles effectively.
Team-Oriented: Skilled at hiring, training, and retaining quality staff while fostering a collaborative culture.
| Financial Aspect | Details |
|---|---|
| Total Investment Required | $100,000 – $150,000 (includes franchise fee, infrastructure, working capital, and marketing) |
| Minimum Investment | $100,000 |
| Franchise Fee | $45,000 |
| Infrastructure Cost | Varies depending on office size and location; includes office setup, furniture, technology, and equipment |
| Marketing Budget | Recommended $5,000 – $10,000 for local advertising and promotion; additional support provided by corporate marketing team |
| Working Capital | Recommended $15,000 – $25,000 to cover initial operational expenses (payroll, insurance, and utilities) |
| Royalty Fees | 6% of gross revenue (standard for the franchise, as per FDD) |
| Expected ROI | Franchisees can expect profitability within 12–24 months depending on market demand and management efficiency |
| Break-Even Time | Typically 12–24 months |
| Potential Revenue Streams | - Non-medical in-home care services (hourly or live-in care) - Senior companion services - Specialized care for chronic illness and disabilities - Contracted services with healthcare providers or referral agencies |
