1985
4
$500,000
$50,000
$750,000
No
Carnitas Queretaro offers a unique opportunity to invest in a family-owned restaurant chain renowned for its authentic Mexican cuisine. With over three decades of culinary excellence, the brand has established a strong presence in El Paso, Texas, and is now seeking franchise partners to expand its reach across the United States.
Proven Success: Established in 1985, Carnitas Queretaro has a rich history of delivering high-quality, traditional Mexican dishes.
Strong Brand Identity: The restaurant's commitment to authenticity and family values resonates with a broad customer base.
Supportive Franchise Model: Franchisees receive comprehensive training and ongoing support to ensure operational success.
Scalable Business: With multiple restaurant prototypes, the franchise model is adaptable to various market sizes and demographics.
Established Year: 1985 in Ciudad Juarez, Chihuahua, Mexico.
Founders: Israel and Maria Luisa Bordier.
Franchise Units: As of 2025, four locations in El Paso, Texas, with plans for expansion.
Ownership: Privately owned by the Bordier family.
Industry Category: Mexican cuisine, full-service restaurants.
Market Presence in the USA: Strong foothold in El Paso, Texas, with a growing customer base.
Carnitas Queretaro offers a comprehensive support system designed to help franchisees succeed from day one and throughout the life of their business. The training and support cover pre-launch, operational, marketing, and ongoing assistance:
Site Selection: Guidance in choosing high-traffic, strategically located sites to maximize customer reach.
Lease Negotiation Assistance: Expert advice to secure favorable lease terms.
Restaurant Design & Buildout: Consultation on layout, kitchen design, and interior décor to ensure consistency with brand standards.
Supply Chain Setup: Assistance in establishing vendor relationships and sourcing authentic ingredients.
Comprehensive Training Program: Franchisees and key staff receive hands-on training in all operational areas.
Kitchen Operations: Instruction on food preparation, cooking techniques, portion control, and quality standards.
Customer Service: Training to ensure high standards of hospitality, guest satisfaction, and brand representation.
Inventory & Stock Management: Efficient systems for managing inventory, reducing waste, and controlling costs.
Grand Opening Assistance: Planning and execution support for launching the restaurant successfully.
Promotional Materials: Access to professionally designed menus, signage, and point-of-sale materials.
Digital Marketing Guidance: Assistance with social media, local advertising campaigns, and online ordering platforms.
Brand Consistency: Ensures all franchise locations maintain the authentic Carnitas Queretaro experience.
Field Visits: Regular visits from corporate staff to review operations, offer guidance, and ensure standards are maintained.
Continuous Education: Access to updated training materials, workshops, and seminars.
Operational Audits: Assistance in improving efficiency, managing staff, and optimizing revenue.
Troubleshooting & Problem-Solving: Support in handling operational, staffing, or marketing challenges.
Summary: Carnitas Queretaro’s support system is designed to minimize the learning curve for new franchisees, reduce operational risks, and maximize the potential for profitability. From the very beginning to daily operations and long-term growth, franchisees are never left to navigate the business alone.
Carnitas Queretaro seeks franchise partners who share the brand’s passion for authentic Mexican cuisine and commitment to exceptional customer service. The ideal franchisee possesses a mix of business acumen, entrepreneurial spirit, and investment capability.
Motivated, goal-oriented individuals who are excited to grow a business within a proven franchise system.
Willingness to follow brand guidelines while bringing local insights to enhance customer experience.
Committed to long-term success and brand growth.
Prior experience in restaurant management, food service, or retail operations is highly desirable.
Familiarity with financial management, staffing, and inventory control to ensure smooth daily operations.
Ability to implement standardized procedures and maintain high-quality standards.
Genuine enthusiasm for Mexican cuisine and delivering a memorable dining experience.
Desire to engage with the community and create a loyal customer base.
Interest in promoting the brand’s cultural authenticity and family-friendly values.
Ability to meet the initial investment requirements (typically $500,000–$750,000 per location).
Capacity to fund infrastructure, working capital, marketing efforts, and franchise fees.
Financial stability to support multi-unit expansion for greater market presence.
Open to establishing franchise locations in high-traffic urban or suburban areas with growth potential.
Willingness to explore untapped U.S. markets to expand the brand footprint.
Committed to upholding the brand’s reputation and consistent customer experience across locations.
Strong leadership and team-building skills to manage staff effectively.
Problem-solving mindset with adaptability to navigate challenges in restaurant operations.
Excellent communication and interpersonal skills to foster customer and employee satisfaction.
Summary:
The ideal Carnitas Queretaro franchisee is a motivated, business-savvy individual with a passion for authentic Mexican cuisine, a commitment to operational excellence, and the financial capacity to invest in and grow the brand across the United States. They are community-focused, customer-oriented, and ready to leverage the support and training provided by the franchisor to achieve long-term success.
| Category | Estimated Amount / Details |
|---|---|
| Total Investment Required | $500,000 – $750,000 per location (includes buildout, equipment, initial inventory, and working capital) |
| Minimum Investment | Varies by location, typically starts at $500,000 |
| Franchise Fee | $0 – $50,000 (exact fee to be confirmed with franchisor) |
| Royalty Fee | Typically 5–6% of gross sales (exact percentage to be confirmed with franchisor) |
| Marketing/Advertising Fee | 1–3% of gross sales for local and national campaigns |
| Infrastructure / Buildout Cost | $250,000 – $400,000 (includes kitchen equipment, furniture, signage, and décor) |
| Working Capital | $50,000 – $100,000 (to cover initial months of operations) |
| Expected Revenue Streams | Dine-in, takeout, catering services, online ordering, delivery partnerships |
| Expected ROI | 20–30% per year (depending on location, market, and operational efficiency) |
| Break-Even Time | Approximately 18–24 months |
| Franchise Units (Current) | 4 corporate-owned locations in El Paso, TX; expanding via franchising |
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