1993
20
$350,000
$40,000
$650,000
No
Carrot Express is redefining the healthy fast-casual dining experience across the United States. With a mission to serve wholesome, fresh, and flavorful meals, Carrot Express has become one of the most recognizable names in the health-focused restaurant industry. Known for its vibrant menu featuring salads, bowls, wraps, juices, smoothies, and plant-forward options, Carrot Express appeals to the growing demand for nutritious and convenient dining.
Positioned as a lifestyle brand rather than just a restaurant, Carrot Express caters to health-conscious consumers who are looking for quality ingredients without sacrificing flavor. Its reputation for consistency, creativity, and excellent customer service has made it a leading concept in the fast-casual segment. With an established business model, loyal customer base, and expanding footprint, Carrot Express offers franchisees a powerful opportunity to tap into one of the fastest-growing sectors in the food industry.
Booming Industry Demand – Health-conscious dining is no longer a trend; it’s a necessity. Carrot Express positions itself at the forefront of this market.
Proven Business Model – With years of operational excellence, streamlined systems, and high-margin products, Carrot Express ensures franchisees benefit from a tested concept.
Wide Consumer Base – Appeals to diverse audiences including young professionals, families, fitness enthusiasts, and health-focused millennials.
Brand Equity – Strong brand recognition in key U.S. markets with a reputation for quality and innovation.
Scalability – Flexible franchise formats, including dine-in, takeout, delivery, and catering services.
Established Year: 1993
Founder: Mario Laufer, who started the brand with a vision of making healthy eating accessible and delicious.
Franchise Units: Over 20+ locations and expanding across the U.S.
Brand Journey: Starting with a single location in Miami, Florida, Carrot Express grew into a health-centric chain known for its fresh, innovative menu. Over the years, the brand evolved from a small juice bar into a full-fledged restaurant concept.
Company Ownership: Privately held brand with strong leadership and a passionate team focused on growth.
Market Presence: Primarily established in Florida, with franchise growth opportunities in major cities and suburban hubs across the USA.
Industry Category: Fast-Casual Dining / Health-Focused Restaurant Industry.
Carrot Express provides franchisees with end-to-end guidance and continuous support to ensure operational excellence.
Pre-Launch Support
Location selection assistance and site evaluation.
Design and layout guidance for restaurant setup.
Vendor connections for fresh and high-quality ingredient sourcing.
Operational Training
Comprehensive training programs for franchisees and staff.
Hands-on instruction in food preparation, customer service, and restaurant management.
Systems for inventory control, supply chain management, and quality standards.
Marketing Support
Local and national marketing campaigns.
Digital marketing support including social media, SEO, and advertising templates.
Grand opening support with promotional materials and event strategies.
Ongoing Support
Continuous innovation with menu development and seasonal offerings.
Regular field support and business consultations.
Access to proprietary operational software and franchisee network resources.
Carrot Express is best suited for entrepreneurs passionate about health, wellness, and food service. The ideal franchisee would be:
Entrepreneurial – Individuals with business acumen or previous experience in hospitality or retail.
Health-Oriented – Passionate about healthy living and providing nutritious options to their community.
Financially Prepared – Capable of meeting investment requirements and sustaining growth.
Community-Focused – Motivated to bring a brand that aligns with local health-conscious lifestyles.
Location Preference – Ideal for urban centers, sub
| Financial Requirement | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $350,000 – $650,000 |
| Minimum Investment Required | $350,000 |
| Franchise Fee | $40,000 – $50,000 |
| Franchise Units | 20+ and growing |
| Infrastructure Cost | $200,000 – $400,000 |
| Marketing Budget | $15,000 – $25,000 |
| Working Capital | $30,000 – $50,000 |
| Royalty Fees | 6% of gross sales |
| Expected ROI | 18% – 25% annually |
| Break-even Time | 18 – 24 months |
| Revenue Streams | Dine-in, Takeout, Delivery, Catering, Merchandising, Online Sales |
