2018
3
$150,000
$30,000
$350,000
No
Casa Mofongo Xpress is a vibrant, fast-casual restaurant chain that brings the rich flavors of Puerto Rican cuisine to the United States. Specializing in mofongo—a traditional dish made from mashed plantains—this franchise offers a unique dining experience that combines authenticity, affordability, and a modern twist on classic recipes. With a commitment to quality ingredients and exceptional customer service, Casa Mofongo Xpress has established itself as a beloved brand among food enthusiasts seeking bold, Caribbean-inspired flavors.
Authentic Cuisine with a Modern Appeal: Casa Mofongo Xpress offers a menu that celebrates traditional Puerto Rican dishes, appealing to both adventurous eaters and those seeking familiar comfort food.
Proven Business Model: With a growing presence in Puerto Rico and plans for expansion into the mainland U.S., the franchise demonstrates a scalable and adaptable business model.
Strong Brand Identity: The brand's vibrant atmosphere and commitment to quality have garnered a loyal customer base, providing a solid foundation for new franchisees.
Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring they are well-equipped to operate successfully.
Founded: 2018
Founders: A team of passionate Puerto Rican entrepreneurs committed to bringing authentic Caribbean flavors to a wider audience.
Headquarters: Puerto Rico
Brand Journey and History:
Casa Mofongo Xpress was created to showcase the richness of Puerto Rican cuisine, particularly the iconic dish mofongo, which is a traditional plantain-based specialty. The brand began as a small, family-inspired restaurant and quickly gained a reputation for authentic, high-quality dishes that combine tradition with convenience.
Recognizing the potential to expand beyond a single location, the founders developed the Xpress model, designed for faster service and efficient operations while maintaining authentic flavors. The first franchise location opened in Plaza Río Hondo, Bayamón, followed by additional units in Toa Baja and Caguas.
Franchise Development:
Casa Mofongo Xpress operates under a franchise model, offering opportunities for entrepreneurs to replicate its proven concept. The brand has structured systems in place for training, operations, and marketing to ensure franchisee success.
Market Presence in the USA:
While currently focused on Puerto Rico, Casa Mofongo Xpress is actively exploring expansion into the U.S. mainland, targeting areas with large Hispanic populations such as Florida, New York, New Jersey, and Texas. The goal is to bring authentic Puerto Rican flavors to American consumers, combining the growing demand for Caribbean cuisine with a scalable fast-casual restaurant model.
Industry Category:
Quick-service restaurants specializing in Latin American and Caribbean cuisine, particularly Puerto Rican specialties.
Ownership and Operations:
Casa Mofongo Xpress is privately owned and continues to grow its footprint through both company-operated locations and franchise partnerships. The founders emphasize maintaining brand consistency, quality control, and community engagement across all locations.
Pre-Launch Support: Assistance with site selection, lease negotiation, and store design to ensure optimal location and layout.
Operational Training: Comprehensive training covering kitchen operations, food preparation, inventory management, and customer service.
Marketing Support: Access to branded marketing materials, promotional strategies, and digital marketing guidance to attract and retain customers.
Ongoing Assistance: Continuous support through regular visits, performance evaluations, and updates on menu offerings and operational best practices.
Technology Integration: Implementation of POS systems, online ordering platforms, and inventory management tools to streamline operations.
Entrepreneurial Spirit: Individuals with a passion for the food industry and a desire to bring authentic Puerto Rican cuisine to new markets.
Business Acumen: Experience in managing a business, preferably in the food service sector, with a strong understanding of operations and customer service.
Financial Capability: Ability to invest in the franchise, with a clear understanding of the financial commitments involved.
Community Engagement: A commitment to becoming an active member of the local community and building relationships with customers.
Location Preference: Interest in establishing locations in areas with a significant Hispanic population, such as Florida, New York, and Texas.
| Financial Component | Details / Range |
|---|---|
| Total Investment Required | $250,000 – $350,000 (depends on location, unit size, and build-out costs) |
| Minimum Investment | $150,000 (includes franchise fee and initial setup costs) |
| Franchise Fee | $30,000 (one-time fee for the right to operate under Casa Mofongo Xpress brand) |
| Franchise Units Available | Currently 3 in Puerto Rico; more opportunities for expansion |
| Infrastructure / Build-Out Cost | $100,000 – $150,000 (includes kitchen equipment, furniture, and initial inventory) |
| Marketing Budget | $10,000 – $15,000 recommended for local promotions and grand opening campaigns |
| Working Capital | $20,000 – $30,000 (to cover initial operating expenses) |
| Royalty Fees | 5% of gross sales (ongoing support, brand development, and marketing contribution) |
| Expected ROI | 2 – 3 years, depending on location and management effectiveness |
| Break-Even Time | 12 – 18 months, depending on sales performance and local market acceptance |
| Revenue Streams | In-store dining, takeout, delivery, catering services, merchandise, and online orders |
