Established
1992
Franchise Units
20
Minimum Investment
$250,000
Franchise Fee
$25,000
Total Investment Range
$450,000
Home Based
No
Description
Just Pizza & Wing Co. is a rising favorite in the fast-casual pizza and wings category, known for its bold flavors, signature sauces, and authentic New York–style pizza experience. For over three decades, the brand has built a loyal following by doing something simple exceptionally well—serving handcrafted pizzas and premium wings with consistency, creativity, and genuine hospitality. As consumer demand shifts toward high-quality comfort food, fast delivery, and neighborhood-centric takeout, the Just Pizza & Wing Co. franchise model stands out as a profitable, scalable, and community-loved concept with strong operational roots.
The brand positions itself as a modern pizzeria and wing house that blends tradition with innovation. With a broad menu of specialty pizzas, bone-in and boneless wings, subs, salads, and sides, franchisees have multiple revenue opportunities from dine-in, delivery, catering, and late-night business. Its efficient kitchen design, streamlined processes, and supplier relationships make it a compelling model for first-time entrepreneurs as well as seasoned multi-unit operators seeking a high-demand food category.
Just Pizza & Wing Co. continues expanding across the U.S., offering territories in high-traffic suburban areas, college towns, and dense residential communities where pizza and wing orders dominate local food spending. The franchise is built on a proven product, a recognizable brand identity, and a franchisor team committed to helping owners succeed from day one.
Why Invest in the Just Pizza & Wing Co. Franchise?
Investing in Just Pizza & Wing Co. means joining a brand with authentic roots, strong consumer loyalty, and a business model built for sustainable growth. Pizza is a $46+ billion industry in the United States, and wings continue to be one of the fastest-growing categories in fast-casual dining. Combining both under one brand gives franchisees a competitive advantage across multiple buying occasions—family dinners, sports nights, large group orders, college gatherings, and weekend takeout traffic.
The franchise offers owners a balanced blend of simplicity and scalability. The menu is easy to execute, labor demands are manageable compared to full-service restaurants, and the operational systems are streamlined for consistency. With strong marketing support, digital ordering, third-party delivery synergies, and a community-friendly brand personality, franchisees can build repeat customer bases quickly.
For entrepreneurs looking for a food concept with wide appeal, strong margins, and a long track record of performance, Just Pizza & Wing Co. is an investment that delivers stability, brand trust, and long-term growth potential.
Background
Established Year: 1992
Founders: The brand was founded in Buffalo, New York by company founder Paul Barraco, who sought to elevate the neighborhood pizza experience with authentic recipes, scratch-made dough, and premium wings inspired by Buffalo’s wing culture.
Current Franchise Units: Approximately 20+ units across the USA (including franchised and corporate-owned).
Headquarters: Buffalo, New York
Industry Category: Fast-Casual Pizza & Wings, Quick-Service Delivery/Takeout
Brand Journey & Company History
What started as a single neighborhood-style pizzeria in Buffalo quickly developed into a beloved regional brand. Just Pizza & Wing Co. differentiated itself early on by focusing on flavor-forward combinations, gourmet-style toppings, and an emphasis on wings that matched the region’s reputation for excellence. Over the years, the company expanded its menu to more than 75 specialty pizzas and dozens of specialty wing sauces, earning its reputation as one of the most diverse pizzeria brands in the market.
Support Training
Just Pizza & Wing Co. invests heavily in franchisee support to ensure smooth launches, consistent operations, and ongoing performance improvement. Every owner receives a well-rounded training and support system designed for both new restaurant operators and seasoned foodservice professionals.
Pre-Launch Support
• Comprehensive onboarding and franchise orientation
• Real estate guidance, demographic research, and territory mapping
• Lease negotiation assistance and site approval
• Architectural layout and kitchen design guidance
• Vendor and equipment procurement support
• Step-by-step support during buildout
Operational Training
• Hands-on, in-store operational training at a certified location
• Menu mastery, food prep systems, and kitchen workflow training
• POS system setup and technology integration
• Staffing guidance including hiring, onboarding, and scheduling
• Cost control procedures to improve labor and food margins
Marketing & Brand Development Support
• Grand opening marketing and launch strategy
• Social media templates, local promotions, and brand campaigns
• Access to digital marketing tools and local SEO guidance
• National and regional marketing support to drive ongoing customer traffic
Academic & Ongoing Support
• Continued coaching from franchise field representatives
• Regular performance reviews and business growth planning
• Operational manuals, training documents, and updated brand standards
• Access to new menu innovations and limited-time offer rollouts
• Support for community partnerships, catering programs, and delivery channels
Ideal Candidate
Just Pizza & Wing Co. is best suited for entrepreneurs who are passionate about foodservice, enjoy community-driven business models, and are motivated to build a recognizable brand in their local market.
Ideal franchise partners often include:
• First-time business owners looking for a proven model with structured support
• Multi-unit franchise operators expanding their quick-service portfolio
• Investors seeking a recession-resistant food category with wide appeal
• Restaurant managers ready to transition into ownership
• Family-run operators committed to hands-on involvement
• Entrepreneurs with experience in hospitality, retail, or fast-casual dining
Key Traits of Successful Franchisees
• Strong work ethic and commitment to customer service
• Ability to manage teams and maintain kitchen standards
• Community-focused mindset and passion for local marketing
• Financial stability to support startup and working capital needs
• Interest in long-term multi-unit growth opportunities
• Preference for high-traffic residential or mixed-use locations
Financial Detail
Below is a detailed financial breakdown for the Just Pizza & Wing Co. franchise. Numbers may vary depending on location, size, and buildout specifics, but the ranges provide a general investment overview for new franchisees.
Total Investment Required
$250,000 – $450,000 (including buildout, equipment, training, and opening inventory)
Minimum Investment Required
Approximately $150,000 in liquid capital
Franchise Fee
$25,000 – $35,000 (one-time fee)
Royalty Fees
5% – 6% of gross sales
Marketing Fund Contribution
2% of gross sales (national and regional marketing)
Franchise Units
Typical store size: 1,200 – 1,800 sq. ft. (delivery/takeout model)
Optional dine-in locations: 2,000 – 2,500+ sq. ft.
Infrastructure & Buildout Costs
• Construction and leasehold improvements
• Commercial kitchen equipment
• POS systems and technology
• Signage and branding
• Interior design and seating (if dine-in model is chosen)
Marketing Budget for Launch
$10,000 – $20,000 for grand opening promotions and initial local marketing
Working Capital Requirement
$20,000 – $40,000 for the first 3–6 months
Expected ROI
Many franchisees experience strong repeat business with potential profitability within the first full year of operations. Profit margins are competitive with typical pizza and wing concepts, with opportunity for growth through catering, late-night sales, and multi-unit ownership.
Break-Even Timeline
Most locations reach break-even within 12–24 months, depending on traffic, competition, and operational efficiency.
Revenue Streams
• Dine-in
• Delivery (in-house + third-party)
• Takeout
• Catering
• Corporate and school orders
• Sports event orders
• Family and group bundle meals
• Late-night sales (where permitted)