1986
12
$43,650
$25,000
$60,420
No
Casey's Cleaning Franchise offers a compelling opportunity for entrepreneurs to enter the residential and commercial cleaning industry with minimal startup costs and a proven business model. Founded in 1986 by Cindy Nacca, the company has built a strong reputation for reliability and quality service. With the franchise arm established in 2019, Casey's Cleaning has rapidly expanded, currently operating 12 units across the United States.
The franchise is designed for individuals seeking a flexible, home-based business with recurring revenue potential. Casey's Cleaning provides comprehensive support, including marketing, training, and operational guidance, ensuring franchisees can establish and grow their businesses efficiently.
Low Startup Costs: With initial investments ranging from $43,650 to $60,420, Casey's Cleaning offers an affordable entry into the cleaning industry.
Proven Business Model: The franchise leverages over 35 years of industry experience, providing a tested system that franchisees can implement for success.
Recurring Revenue: Cleaning services often lead to repeat business, ensuring a steady income stream for franchisees.
Comprehensive Support: From initial training to ongoing assistance, Casey's Cleaning offers robust support to help franchisees thrive.
Established Year & Founder:
Casey’s Cleaning was originally founded in 1986 by Cindy Nacca, who recognized a growing demand for professional, reliable cleaning services in residential and commercial markets. Over the years, the company built a reputation for quality service, trustworthiness, and customer satisfaction, which became the cornerstone of its brand identity.
Franchise Launch & Growth:
Although Casey’s Cleaning had been operating successfully as a service provider for decades, the franchise division was officially launched in 2019. The goal was to allow aspiring entrepreneurs to leverage the brand’s proven systems, marketing strategies, and operational expertise. Since the franchise launch, Casey’s Cleaning has expanded to 12 franchise units across the United States, with strong growth potential in untapped markets.
Ownership & Structure:
The company remains privately owned by Cindy Nacca. This structure allows the franchise to maintain consistent brand values, operational standards, and customer service quality across all units.
Market Presence & Industry Category:
Casey’s Cleaning operates in the residential and commercial cleaning services industry, a sector known for recurring revenue, stability, and resilience even during economic downturns.
Its franchise units are strategically located in multiple states across the USA, focusing on high-density population areas to maximize growth potential.
The brand has positioned itself as a trusted, customer-focused service provider with strong repeat business and referral potential.
Brand Journey & Reputation:
Over 35 years of operation, Casey’s Cleaning has earned a reputation for reliability, professionalism, and eco-friendly cleaning solutions.
The company emphasizes franchisee success through comprehensive training, operational support, and marketing guidance.
By offering a low-cost, high-potential business model, Casey’s Cleaning attracts franchisees looking for flexible, home-based, or scalable cleaning businesses.
Other Information:
The franchise model includes defined territories, ensuring franchisees have access to a sufficient customer base.
Casey’s Cleaning supports growth in both residential and commercial sectors, providing multiple revenue streams.
The company also leverages modern technology for scheduling, customer management, and marketing, helping franchisees run efficient operations.
Casey’s Cleaning places a strong emphasis on comprehensive franchisee support, ensuring that every new owner has the tools, knowledge, and guidance to launch and grow a successful cleaning business. The support spans pre-launch, operational, marketing, academic, and ongoing assistance.
On-Site Training: Franchisees attend 36 hours of intensive on-site training at Casey’s Cleaning headquarters in Forked River, NJ. This hands-on training covers day-to-day operations, customer service excellence, scheduling, and cleaning procedures.
Virtual Training Option: For those unable to travel, training is also available virtually, ensuring accessibility for franchisees across the USA.
Business Setup Guidance: Includes assistance with territory selection, licensing, insurance requirements, and vendor partnerships.
Standard Operating Procedures: Franchisees receive detailed manuals and resources covering all aspects of business operations—from hiring and training staff to handling client communications and managing supplies.
Technology & Software Support: Access to scheduling, invoicing, and CRM tools to streamline operations and track customer satisfaction.
Hands-On Mentoring: The Casey’s Cleaning team provides mentorship during the first weeks of operation, ensuring franchisees can manage operations efficiently.
Grand Opening Assistance: Franchisees receive marketing guidance and promotional materials for a strong launch in their territory.
Ongoing Marketing Strategies: Access to digital marketing campaigns, social media guidance, email marketing templates, and local advertising strategies to attract and retain customers.
Brand Development Fund Support: Contributions to a national brand development fund help franchisees benefit from larger-scale marketing campaigns.
Industry Knowledge: Training includes in-depth knowledge about the cleaning industry, service trends, customer expectations, and competitive positioning.
Staff Training Programs: Franchisees receive guidance on training employees to deliver high-quality service consistently, maintaining the brand’s reputation.
Continuous Operational Assistance: Casey’s Cleaning offers regular check-ins and advice to improve efficiency, customer retention, and profitability.
Franchisee Network: Access to a community of fellow franchisees, allowing knowledge sharing, mentorship, and support.
Problem-Solving Assistance: The corporate team helps with unexpected challenges, from operational hurdles to customer service issues.
Assistance in expanding service offerings, such as commercial contracts or specialized cleaning services.
Business growth strategies for scaling operations within a franchisee’s territory.
Performance tracking and benchmarking to monitor success and identify improvement areas.
Casey’s Cleaning is designed for motivated, entrepreneurial individuals who are looking to own and operate a home-based or scalable cleaning business in the United States. The franchise targets candidates who are not only financially capable but also possess the passion, drive, and dedication to uphold the brand’s reputation for excellence.
Franchisees should have a strong desire to own and operate their own business.
They must be self-motivated, disciplined, and proactive in pursuing growth opportunities.
Ideal candidates are comfortable making business decisions and taking initiative to drive their franchise forward.
A commitment to delivering high-quality service consistently is critical.
Franchisees must value customer satisfaction and retention, as the cleaning industry thrives on repeat business and referrals.
Strong interpersonal skills and a friendly, professional demeanor help build lasting client relationships.
Candidates must have the financial capacity to meet the franchise investment requirements, including startup costs, working capital, and ongoing fees.
They should understand budgeting, cash flow management, and the importance of reinvesting in business growth.
While prior experience in the cleaning, service, or management industries is advantageous, it is not mandatory.
The franchise model is designed to train and guide new business owners, making it accessible even to first-time entrepreneurs.
The ideal franchisee is dedicated to growing a sustainable and profitable business.
They should enjoy problem-solving, managing staff, and building a loyal customer base.
A genuine interest in the cleaning industry and improving clients’ environments adds a personal touch that enhances brand reputation.
Candidates must be open to operating in various territories across the United States, ideally in high-population areas or regions with growing demand for cleaning services.
Commitment to servicing and actively managing their local territory is essential for success.
Casey’s Cleaning seeks franchisees who are committed for the long term, aiming to grow their franchise through quality service, repeat business, and market expansion.
Strong alignment with the brand’s core values of reliability, professionalism, and customer satisfaction is key.
| Category | Details / Range |
|---|---|
| Initial Franchise Fee | $25,000 |
| Total Initial Investment | $43,650 – $60,420 |
| Working Capital | Included in total investment (approx. $5,000 – $10,000 recommended) |
| Marketing / Brand Development Fund | 1% of gross sales |
| Ongoing Royalty Fee | 5% of gross sales (paid weekly) |
| Grand Opening Support | $1,000 (marketing & promotional support) |
| Infrastructure / Equipment Cost | $5,000 – $10,000 (cleaning supplies, equipment, uniforms, etc.) |
| Territory | Defined by zip codes; approx. 200,000 households per territory |
| Expected ROI | Varies by market; typically achievable within 12–18 months |
| Break-Even Time | Often within the first year, depending on local market conditions |
| Revenue Streams | Residential cleaning, commercial cleaning, janitorial services, recurring contracts |
