Established
2007
Franchise Units
3
Minimum Investment
$108,900
Franchise Fee
$25,000
Total Investment Range
$327,625
Home Based
No
Description
Founded in 2008, the Cattle Dog Coffee Roaster franchise is a coffee brand created by Stephen Dorst, who was passionate about bringing quality coffee to Citrus County, Florida. At the original Hernando location, Dorst personally built the counters, coffee bar, and cabinets himself. The brand was named after his Blue Heeler cattle dog, Barney. Tragically, Dorst passed away just two days after the store opened due to a blood clot. One month later, James and Heather Cook became acquainted with the Dorst family and eventually took over the business. Along with coffee, the brand also offers sandwiches, baked goods, and other menu items.
Background
There’s nothing quite like starting the day with a great cup of coffee, and that daily ritual has helped make the coffee industry a thriving business sector in the United States. Americans spend billions of dollars on coffee each year, creating strong opportunities for entrepreneurs interested in franchise ownership. For those exploring coffee franchise options, Cattle Dog Coffee Roaster offers a unique and community-driven concept.
The brand was founded in 2008 by Stephen Dorst, whose mission was to bring quality coffee to Citrus County, Florida. At the original Hernando location, Dorst personally built the counters, coffee bar, and cabinets himself, reflecting his dedication and hands-on approach. The company was named after his Blue Heeler cattle dog, Barney. Sadly, Dorst passed away just two days after the store opened due to a blood clot. One month later, James and Heather Cook connected with the Dorst family and eventually took over the business, continuing the brand’s story and growth.
In addition to serving coffee, Cattle Dog Coffee Roaster offers sandwiches, baked goods, and other menu items, giving franchisees multiple revenue opportunities. This diverse menu can help attract morning customers, lunchtime traffic, and repeat visitors throughout the day.
As a franchise owner, you benefit from an exclusive territory, reducing direct competition in your designated market. This means you will be the sole representative of the Cattle Dog Coffee Roaster brand in your area, giving you a stronger opportunity to build brand recognition and customer loyalty locally.
The franchise also provides comprehensive support and training. New franchisees receive an initial training program that includes 28 hours of classroom instruction and 40 hours of hands-on operational training, all included as part of the initial investment. Franchise owners also receive assistance with site selection and grand opening preparation to help launch the business successfully. Ongoing support continues after opening to help owners manage and grow operations over time.
Support Training
Cattle Dog Coffee Roasters offers a robust support system for its franchisees:
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Pre-Launch Support: Assistance with site selection, lease negotiation, and store design to ensure optimal location and layout.
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Operational Training: Comprehensive training covering all aspects of café operations, including coffee brewing techniques, food preparation, customer service, and inventory management.
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Marketing Support: Access to marketing materials, promotional strategies, and guidance on local advertising to drive brand awareness and customer engagement.
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Ongoing Assistance: Regular visits and support from the corporate team to address operational challenges and ensure adherence to brand standards.
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Product Development: Collaborative opportunities to introduce new menu items and seasonal offerings, keeping the café experience fresh and exciting for customers.
Ideal Candidate
The ideal franchisee for Cattle Dog Coffee Roasters is:
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Passionate About Coffee: A genuine love for coffee and the café culture.
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Customer-Focused: Dedicated to providing exceptional customer service and creating a welcoming environment.
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Business Savvy: Possesses strong managerial skills and a solid understanding of business operations.
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Community-Oriented: Eager to engage with and contribute to the local community.
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Financially Prepared: Has the financial capacity to invest in the franchise and sustain operations during the initial phase.
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Location Preference: Interested in establishing a presence in areas with a strong coffee culture and community focus.
Financial Detail
- Initial Investment: $108,900 - $327,625
- Initial Franchise Fee: $25,000
- Cash Requirement: $25,000
- Net Worth Requirement: $25,000
- Royalty Fee: 5%
- Third-Party Financing: Yes