1919
12
$770,000
$30,000
$1,260,000
No
Café Landwer is more than just a café; it's a rich tapestry of tradition, quality, and community. Originating in 1919 in Berlin, Germany, the brand quickly became a beloved spot for coffee enthusiasts. In 1933, amidst challenging times, Moshe Landwer and his family relocated to Tel Aviv, Israel, where they established the country's first coffee brewing house on Allenby Street. By 1964, due to increasing demand, the Landwer factory moved to Holon, Israel. In 2004, three visionary founders revived the Landwer legacy by opening the first Café Landwer in Rabin Square, Tel Aviv. Today, Café Landwer boasts over 80 locations across Israel and has expanded internationally, including multiple locations in the United States.
In the U.S., Café Landwer offers a unique fusion of Israeli and Mediterranean cuisines, complemented by specialty coffee and a warm, inviting ambiance. The brand's commitment to quality, community, and tradition has made it a standout in the fast-casual dining sector.
Proven Brand Legacy: With over a century of history, Café Landwer has established itself as a trusted name in the coffee and dining industry.
Rapid Expansion in the U.S.: The brand's strategic expansion into key U.S. markets demonstrates its potential for growth and profitability.
Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring operational excellence and brand consistency.
Diverse Revenue Streams: From dine-in services to catering and retail products, Café Landwer offers multiple avenues for revenue generation.
Community-Centric Approach: The brand's focus on creating community hubs fosters customer loyalty and repeat business.
1. Established Year & Origins:
Café Landwer has a century-long legacy, originally founded in 1919 in Berlin, Germany by Moshe Landwer. The brand quickly became known for high-quality coffee and a welcoming café experience. In 1933, the Landwer family relocated to Tel Aviv, Israel, due to historical circumstances, where they opened Israel’s first coffee brewing house on Allenby Street. This relocation marked the start of the brand’s deep roots in Israeli coffee culture.
2. Brand Revival:
After decades of success in Israel, the brand was revitalized in 2004 by three visionary entrepreneurs who opened the first modern Café Landwer in Rabin Square, Tel Aviv. This marked the start of a new chapter combining tradition with a modern café experience, including Israeli and Mediterranean cuisine.
3. Franchise Units & Growth:
Over 80 locations in Israel
12+ locations in the U.S. and Canada as of 2024
The brand continues to expand internationally, with a focus on key U.S. cities like Boston, Los Angeles, Miami, Las Vegas, and Boca Raton.
4. Founders & Ownership:
Original Founder: Moshe Landwer
Revival Team: Three entrepreneurs in 2004
Ownership: Privately held by Federman & Sons (Holdings) Ltd.
5. Market Presence & Industry Category:
Industry: Fast-casual dining with a focus on Israeli and Mediterranean cuisine.
Reputation: Known for quality coffee, fresh baked goods, brunch items, and a welcoming atmosphere.
U.S. Market Presence: Café Landwer positions itself in urban and high-traffic locations targeting customers who value premium coffee, brunch culture, and Mediterranean-inspired dishes.
6. Brand Journey & Legacy:
Café Landwer is more than a café—it represents over 100 years of coffee culture, blending tradition with innovation. The brand’s journey from Berlin to Tel Aviv, and now into the U.S., reflects its resilience, adaptability, and commitment to quality and community.
7. Competitive Advantage:
Unique Israeli-Mediterranean menu in the U.S. market
A strong heritage story that appeals to consumers
Established brand credibility with decades of success
Café Landwer offers a robust support system for its franchisees:
Pre-Launch Support: Assistance with site selection, lease negotiation, and store design to ensure brand consistency.
Comprehensive Training: Programs covering all aspects of operations, including kitchen management, customer service, and financial management.
Marketing Support: National and local marketing campaigns, promotional materials, and digital marketing strategies to drive customer engagement.
Ongoing Operational Support: Regular visits from field consultants, performance evaluations, and continuous training to maintain operational excellence.
Supply Chain Assistance: Guidance on sourcing quality ingredients and managing inventory efficiently.
Café Landwer looks for franchise partners who are not just investors, but passionate entrepreneurs capable of upholding the brand’s legacy while driving business growth in their local market. The ideal franchisee embodies a combination of business acumen, hospitality focus, and community engagement.
1. Passion for Hospitality and Foodservice:
Must have a genuine interest in coffee culture, brunch experiences, and Mediterranean cuisine.
Enthusiasm for creating exceptional customer experiences is key.
Should prioritize maintaining the high standards of service and quality that define Café Landwer.
2. Leadership and Management Skills:
Ability to manage, motivate, and develop a team.
Strong interpersonal skills for handling both staff and customers.
Experience in staff training, operations management, or restaurant leadership is advantageous.
3. Financial Capability and Business Acumen:
Ability to meet the financial requirements for opening and operating a franchise, including franchise fee, working capital, and infrastructure investment.
Understanding of budgeting, financial reporting, and cost management.
Capable of making strategic decisions that impact profitability and long-term growth.
4. Entrepreneurial Mindset:
Takes initiative in marketing, operations, and community engagement.
Can adapt to the fast-casual dining market in the U.S.
Open to innovation while adhering to the Café Landwer brand guidelines.
5. Community Orientation:
Values creating a café environment that fosters community and repeat customer loyalty.
Interested in hosting events, promoting local partnerships, and engaging with customers beyond just sales.
6. Relevant Experience (Optional but Preferred):
Prior experience in foodservice, hospitality, or franchise management is a plus.
Experience in restaurant or café operations helps in navigating day-to-day challenges effectively.
7. Location Preference and Market Understanding:
Ideally situated in urban or high-traffic areas where premium coffee and brunch culture are in demand.
Awareness of local customer preferences, market trends, and competitors.
Summary:
The ideal franchisee is a motivated, hands-on investor who combines business expertise with a passion for hospitality, thrives in customer-facing environments, and is committed to building a strong community presence under the Café Landwer brand.
| Category | Details / Range | Notes |
|---|---|---|
| Total Investment Required | $770,000 – $1,260,000 | Includes build-out, equipment, initial inventory, and other startup costs |
| Franchise Fee | ~$30,000 | One-time fee for franchise rights |
| Royalty Fees | 5% of gross sales | Ongoing payment for brand use and support |
| Marketing Fees | 1% of gross sales | Contributes to national and local marketing campaigns |
| Infrastructure / Build-Out Costs | $500,000 – $800,000 | Includes equipment, seating, signage, kitchen setup, and interior design |
| Working Capital | ~$50,000 – $100,000 | Recommended to cover first 3–6 months of operations |
| Expected ROI | 15% – 25% annually | Based on location and operational efficiency |
| Break-Even Time | 6 months – 2 years | Depends on market, location, and management |
| Potential Revenue Streams | Dine-in, takeout, catering, retail products, online orders | Multiple avenues to generate revenue |
| Franchise Units (U.S.) | 12+ locations | Boston, Los Angeles, Miami, Las Vegas, Boca Raton |
| Territory | Exclusive or non-exclusive | Depends on market agreement with franchisor |
