Established
2004
Franchise Units
63
Minimum Investment
$102,002
Franchise Fee
$35,000
Total Investment Range
$227,000
Home Based
No
Description
Imagine owning a business that helps people reset their most powerful organ — the brain. A Cereset franchise offers cutting‐edge, non‐invasive neurotechnology services designed to reduce stress, enhance wellbeing, improve sleep, and restore balance. With patented BrainEcho™ technology, a growing number of people are seeking Cereset’s services in today’s high‐stress, low‐sleep world. As both wellness and mental health awareness continue to rise in the U.S., Cereset is positioned at the intersection of science, wellbeing, and preventive health. For prospective franchisees, that means getting in on a brand with reputation, proven results, and increasing demand.
Why Invest in this Franchise?
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Growing Market Demand: There’s increasing concern about mental wellbeing, sleep disorders, stress, anxiety, and overall brain health in the U.S. Cereset’s services address these issues in a holistic, science‐based way.
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Unique, Patented Technology: Its BrainEcho™ technology (with legacy roots in HIRREM®) is proprietary; there’s less direct competition offering exactly the same service. This helps in differentiating the offering locally.
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Strong Brand & Clinical Validation: Clinical trials (e.g. Wake Forest University), use in over 130,000 clients in 25+ countries, and ongoing research support credibility.
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Wellness / Preventive Health Trend: As people shift from reactive medical care to preventive and wellness services, franchises that help people manage stress, sleep, mental clarity etc. are poised for growth.
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Franchise Support & Scalable Model: Cereset provides structured training, marketing, operational systems; franchisees can scale to multiple units; territories are protected.
Background
Founded: 2004
Franchising Since: 2018
Founders: Lee Gerdes
Brand Journey: Originally known as Brain State Technologies, the company rebranded to Cereset (a portmanteau of Cerebrum + Reset) to reflect its evolution into a consumer-focused wellness brand.
Active Units: 63
Industry Category: Health & Wellness / Neuro-technology.
Market Presence: Headquartered in Scottsdale, Arizona, Cereset has a robust presence across the United States, particularly in major metropolitan hubs where stress levels and health consciousness are highest.
Support Training
Cereset provides a "turnkey" ecosystem to ensure you are never operating in the dark:
Pre-Launch Support: Expert guidance on site selection, lease negotiations, and a detailed "build-out" manual to ensure your center meets the brand’s serene, high-tech aesthetic.
Technical & Academic Training: A comprehensive program that covers the science of neuro-technology, how to operate the BrainEcho systems, and how to interpret client data accurately.
Operational Training: Instruction on using the proprietary client management software, scheduling, and day-to-day administrative protocols.
Marketing Support: Access to national brand resources, localized marketing templates, SEO strategies, and social media assets to help you attract clients from day one.
Ongoing Support: Regular webinars, technical updates, and a dedicated franchise support team to assist with business growth and troubleshooting.
Ideal Candidate
To maximize the chances of success with a Cereset franchise, here is the type of investor / entrepreneur who is best suited:
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Passion & Mindset: Someone interested in wellness, mental health, stress reduction, preventive health, sleep science. Empathy, client-centric, and committed to delivering high quality of experience. A desire to change lives rather than just run a clinic.
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Business Background: Preferably someone with experience in health/wellness, spa/clinic management, alternative medicine, or those who have managed small businesses. But this is not strictly necessary — the system is designed to train you.
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Financial Capacity: Must have enough capital and liquidity to cover the initial investment (facility, equipment, staff) + enough working capital to sustain operations until break-even.
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Location & Real Estate Acumen: Ability to secure a suitably located retail / wellness / clinic space with good visibility, access, parking etc. Urban/suburban areas with populations interested in wellness, possibly high stress, or underserved wellness markets.
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Operational Focus: Someone willing to learn, adhere to standards, follow systems and processes. Willing to spend on marketing locally, ensuring client satisfaction, managing staff, and ensuring quality and consistency.
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Long-Term Thinking: Because client trust, word of mouth, and reputation build over time. ROI may not be immediate; understanding value of follow-ups, retention, repeat business.
Financial Detail
| Category | Estimated Cost / Rate |
| Initial Franchise Fee | $35,000 |
| Total Initial Investment | $102,000 – $227,000 |
| Minimum Liquid Capital Required | $61,000 |
| Tech & Startup Package | $34,500 – $63,500 |
| Infrastructure & Build-out | $1,000 – $10,000 |
| Grand Opening Marketing Budget | $2,000 – $5,000 |
| Working Capital (First 3 Months) | $9,000 – $50,000 |
| Royalty Fee | 8% of Gross Sales |
| Brand Fund (Marketing) | 4% of Gross Sales |
| Training Fee | $2,500 – $10,000 |