2000
60
$91,300
$35,000
$226,600
No
Imagine owning a business that helps people reset their most powerful organ — the brain. A Cereset franchise offers cutting‐edge, non‐invasive neurotechnology services designed to reduce stress, enhance wellbeing, improve sleep, and restore balance. With patented BrainEcho™ technology, a growing number of people are seeking Cereset’s services in today’s high‐stress, low‐sleep world. As both wellness and mental health awareness continue to rise in the U.S., Cereset is positioned at the intersection of science, wellbeing, and preventive health. For prospective franchisees, that means getting in on a brand with reputation, proven results, and increasing demand.
Growing Market Demand: There’s increasing concern about mental wellbeing, sleep disorders, stress, anxiety, and overall brain health in the U.S. Cereset’s services address these issues in a holistic, science‐based way.
Unique, Patented Technology: Its BrainEcho™ technology (with legacy roots in HIRREM®) is proprietary; there’s less direct competition offering exactly the same service. This helps in differentiating the offering locally.
Strong Brand & Clinical Validation: Clinical trials (e.g. Wake Forest University), use in over 130,000 clients in 25+ countries, and ongoing research support credibility.
Wellness / Preventive Health Trend: As people shift from reactive medical care to preventive and wellness services, franchises that help people manage stress, sleep, mental clarity etc. are poised for growth.
Franchise Support & Scalable Model: Cereset provides structured training, marketing, operational systems; franchisees can scale to multiple units; territories are protected.
Founded / Origins: The company traces its roots to Brain State Technologies, conceptually founded around 2000, incorporated in 2003-2004. The brand evolved, changed its name to “Cereset” around 2017, combining “Cerebrum” + “Reset” to denote its mission of helping the brain reset itself.
Founder: Lee Gerdes, who has a multidisciplinary background (mathematics, physics, computer software development, psychology, theology) developed the technology. His own challenges with sleep and brain imbalance served as motivation for developing the system.
Franchising History & Units: Franchising began around 2018. As of 2024, there are about 60+ locations in the U.S., primarily franchises (most units franchised, some corporate) with additional presence internationally.
Industry Category: Wellness / brain health / neurotechnology / preventive health. Non-medical (not a medical intervention), non-invasive. It serves markets including sleep wellness, stress and anxiety reduction, performance enhancement, mental health support.
Cereset offers comprehensive support and training programs to franchisees, covering pre-launch, launch, and ongoing operations:
Pre-launch Support:
Site selection assistance & territory analysis.
Facility planning, design guidance, build-out standards.
Assistance with equipment procurement (BrainEcho™ setup, brain frequency sensors, tech infrastructure).
Guidance on licensing, permits, regulatory / zoning as needed.
Training:
Classroom and field training. On-site training at Scottsdale, AZ headquarters.
Online self-study, plus hands-on modules. Franchise personnel must complete training before servicing clients.
Customer / client service training, tech coach training, how to interpret brain data, how to conduct BrainEcho™ sessions, how to market the services locally.
Operational Support:
Ongoing operational guidance: best practices for scheduling, client follow up, equipment maintenance, staffing.
Access to proprietary software systems / dashboards. Franchisor intranet / field support.
Guidance on pricing, packages, selling home-unit follow-ups, etc.
Marketing Support:
National marketing and branding — templates, social media content, SEO, email marketing.
Local grand-opening support, local promotions.
Materials and guidelines for signage, digital presence, regionally targeted advertising.
Ongoing Academic / R&D / Credibility Support:
Clinical studies, scientific partnerships (e.g. Wake Forest University). This maintains credibility and helps with trust, especially in healthcare/wellness sectors.
Updates to technology/protocols as research evolves.
To maximize the chances of success with a Cereset franchise, here is the type of investor / entrepreneur who is best suited:
Passion & Mindset: Someone interested in wellness, mental health, stress reduction, preventive health, sleep science. Empathy, client-centric, and committed to delivering high quality of experience. A desire to change lives rather than just run a clinic.
Business Background: Preferably someone with experience in health/wellness, spa/clinic management, alternative medicine, or those who have managed small businesses. But this is not strictly necessary — the system is designed to train you.
Financial Capacity: Must have enough capital and liquidity to cover the initial investment (facility, equipment, staff) + enough working capital to sustain operations until break-even.
Location & Real Estate Acumen: Ability to secure a suitably located retail / wellness / clinic space with good visibility, access, parking etc. Urban/suburban areas with populations interested in wellness, possibly high stress, or underserved wellness markets.
Operational Focus: Someone willing to learn, adhere to standards, follow systems and processes. Willing to spend on marketing locally, ensuring client satisfaction, managing staff, and ensuring quality and consistency.
Long-Term Thinking: Because client trust, word of mouth, and reputation build over time. ROI may not be immediate; understanding value of follow-ups, retention, repeat business.
| Financial Requirement | Amount (USD) | Notes |
|---|---|---|
| Franchise Fee | $35,000 | Paid upfront for brand license, training & territory rights |
| Total Initial Investment | $91,300 – $226,600 | Includes build-out, equipment, signage, furnishings, marketing, and working capital |
| Liquid Capital Required | $61,000 | Minimum cash/liquid assets required to qualify |
| Net Worth Requirement | $100,000+ | Recommended to ensure long-term financial stability |
| Working Capital | $9,000 – $50,000 | To cover initial operating expenses until break-even |
| Royalty Fee | 8% of gross sales | Paid monthly to franchisor |
| Marketing/Ad Fund Fee | 2% of gross sales | Supports national & regional brand marketing |
| Franchise Agreement Term | 5 years | Renewable upon franchisor approval |
| Expected ROI | 12 – 24 months | Depending on market, location, and client acquisition |
| Break-Even Point | 12 – 24 months | Varies by lease costs, marketing effectiveness, and local demand |
| Potential Revenue Streams | BrainEcho™ session packages, evaluation sessions, at-home units, tune-up sessions, memberships, corporate wellness contracts, ancillary product sales |
