Established
2017
Franchise Units
25
Minimum Investment
$150,000
Franchise Fee
$45,000
Total Investment Range
$300,000
Home Based
No
Description
RCG Behavioral Health is a purpose-driven behavioral healthcare franchise designed to meet one of the fastest-growing needs in the United States—accessible, ethical, and outcomes-focused mental health services. Built on clinical excellence and operational scalability, the brand delivers evidence-based behavioral health programs that support children, adolescents, adults, and families across diverse communities.
As awareness and demand for mental health services continue to rise nationwide, RCG Behavioral Health positions franchise partners at the intersection of impact and profitability. The model blends professional healthcare delivery with a structured franchise system, allowing owners to operate a compliant, community-focused practice without needing to be clinicians themselves. With strong referral potential, insurance-driven revenue streams, and a mission that resonates deeply with today’s consumers, RCG Behavioral Health offers a compelling opportunity for investors seeking stability, long-term growth, and meaningful work.
Why Invest in This Franchise?
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Recession-resistant industry – Behavioral health services remain essential regardless of economic cycles
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Growing market demand – Increased awareness, insurance coverage, and diagnosis rates fuel long-term growth
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Mission-driven business – Create measurable community impact while building a scalable enterprise
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Proven systems & structure – Clinical standards, compliance frameworks, and operating procedures are established
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Multiple revenue channels – Insurance reimbursements, private-pay programs, assessments, and specialty therapies
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Strong referral ecosystem – Schools, physicians, hospitals, and community organizations drive consistent patient flow
Background
Established Year: 2017
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Industry Category: Behavioral Health & Mental Wellness Services
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Franchise Active Units : 25+ locations across the USA
RCG Behavioral Health was founded to solve a growing gap in access to quality behavioral healthcare while maintaining the highest standards of ethics and compliance. The leadership team combines expertise in clinical psychology, behavioral analysis, healthcare administration, and multi-unit business operations.
The brand began as a regional provider and steadily evolved by refining its service delivery model, operational systems, and compliance processes. This strong foundation enabled expansion through franchising, allowing local owners to deliver trusted behavioral health services under a unified brand. Today, RCG Behavioral Health continues to expand across multiple U.S. markets, supported by centralized systems, standardized care models, and a commitment to clinical integrity.
Support Training
RCG Behavioral Health offers comprehensive, hands-on support at every stage of the franchise journey.
Pre-Launch Support
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Territory analysis and site selection guidance
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Licensing, credentialing, and regulatory compliance assistance
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Clinic layout, equipment planning, and setup support
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Staff recruitment frameworks and onboarding processes
Initial Training
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Owner and management onboarding program
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Clinical operations overview for non-clinical owners
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HIPAA compliance, documentation, and billing systems training
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Practice management and scheduling software education
Operational & Clinical Support
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Standardized treatment protocols and quality assurance systems
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Ongoing compliance oversight and performance reviews
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Access to experienced clinical advisors and leadership
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Centralized billing and insurance reimbursement guidance
Marketing & Growth Support
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Local launch and patient acquisition strategies
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Digital marketing assets and referral outreach tools
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Community engagement and partnership playbooks
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Brand-approved marketing materials and campaigns
Ongoing Support
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Continuing education and leadership development
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Performance benchmarking and KPI tracking
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Franchisee peer network and annual strategy meetings
Ideal Candidate
RCG Behavioral Health is best suited for individuals and groups seeking to own a professional healthcare business without providing direct therapy services.
Ideal candidates include:
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Healthcare-focused entrepreneurs and operators
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Business professionals transitioning from corporate or medical administration roles
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Investors interested in purpose-driven, service-based businesses
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Multi-unit owners seeking diversification into healthcare
Key characteristics:
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Strong interest in mental health and community impact
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Ability to manage licensed professionals and support staff
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Commitment to ethical care, compliance, and quality standards
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Financial capacity to support startup and early-stage operations
Preferred Locations:
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Urban, suburban, and underserved markets across the United States
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Areas with strong insurance participation and referral potential
Financial Detail
| Investment Component | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $45,000 |
| Total Investment Required | $150,000 – $300,000 |
| Minimum Investment Required | $100,000 |
| Infrastructure & Clinic Setup | $60,000 – $120,000 |
| Equipment & Technology | $15,000 – $30,000 |
| Initial Marketing Budget | $10,000 – $20,000 |
| Working Capital (3–6 months) | $30,000 – $60,000 |
| Royalty Fee | 6% of gross revenue |
| Marketing Fund Contribution | 2% of gross revenue |
