2007
10
$120,000
$32,000
$500,000
No
Cheeseburger Bobby’s is a fast-casual gourmet burger franchise that has been delighting customers since 2007. Founded by brothers Richard and Robert Stoll in Georgia, the brand offers a nostalgic American dining experience with a modern twist. Known for its “Million Ways to Make a Burger Bar,” fresh-cut French fries, and indulgent frozen custard, Cheeseburger Bobby’s has carved out a niche in the competitive burger market. With a commitment to quality and customer satisfaction, the brand has expanded its footprint across the United States, particularly in Georgia, and is now seeking passionate franchisees to join its growing family.
Proven Business Model: Cheeseburger Bobby’s has a track record of success with multiple locations operating efficiently.
Strong Brand Recognition: The brand’s unique offerings and commitment to quality have garnered a loyal customer base.
Comprehensive Support: Franchisees receive extensive training and ongoing support to ensure success.
Scalable Opportunities: With both single-unit and multi-unit options, investors can scale their operations as desired.
Established Year: 2007
Cheeseburger Bobby’s was founded in 2007 by brothers Richard and Robert Stoll in Atlanta, Georgia. The brand was created to offer a modern take on the classic American burger experience while providing an inviting, casual dining environment.
Founders: Richard and Robert Stoll
The Stoll brothers envisioned a restaurant that combined quality, variety, and customization. Their goal was to give customers the freedom to build their own burgers from a wide range of toppings, sauces, and specialty ingredients—a concept branded as the “Million Ways to Make a Burger Bar.”
Brand Journey:
2007: First location opened in Georgia, quickly gaining attention for its fresh ingredients and unique burger customization concept.
2008–2015: Expanded within Georgia, building a loyal customer base and refining the franchise model.
2016–Present: Began franchising opportunities, opening multiple locations and establishing a standardized support system for franchisees.
Future Plans: Cheeseburger Bobby’s is strategically looking to expand nationally, targeting both urban and suburban markets where there’s a demand for fast-casual gourmet burgers.
Franchise Units: Currently, Cheeseburger Bobby’s has 10 operating locations in Georgia, with additional units under development in nearby states.
Ownership: Privately owned and operated by the Stoll family. The company emphasizes maintaining a hands-on approach, ensuring consistency across all locations.
Market Presence in the USA:
Primarily concentrated in Georgia, with strong brand recognition in the Southeastern U.S.
Positioned in the Fast Casual Dining segment, competing with brands like Smashburger, Five Guys, and Shake Shack.
Differentiates itself through its extensive menu customization, quality ingredients, and dessert offerings like fresh-cut fries and frozen custard.
Industry Category: Fast-Casual Dining – Gourmet Burgers, Fries, and Frozen Desserts
Other Key Information:
The brand emphasizes a customer-first philosophy, ensuring every location delivers the same high-quality experience.
Focuses on training franchisees thoroughly, including operational, marketing, and customer service support.
Offers a scalable business model suitable for single-unit or multi-unit franchisees.
Cheeseburger Bobby’s offers a robust support system for its franchisees:
Pre-Launch Support:
Assistance with site selection and lease negotiation
Restaurant design and construction support
Training:
Four weeks of in-depth training at BURGER U in Atlanta, Georgia
Hands-on experience in operating a Cheeseburger Bobby’s restaurant
Operational Support:
Ongoing consultation and operational guidance
Assistance with marketing strategies and materials
Technology & Systems:
State-of-the-art technology to support restaurant operations
Integrated POS systems and loyalty programs to enhance customer experience
Cheeseburger Bobby’s is looking for franchisees who are passionate about the restaurant industry and committed to providing a high-quality customer experience. The ideal candidate possesses a combination of personal qualities, professional experience, and financial capability to succeed in a fast-casual dining environment.
1. Hands-On Entrepreneur:
Ideal franchisees are actively involved in the daily operations of the restaurant.
They take a personal interest in customer satisfaction, employee engagement, and maintaining operational standards.
Someone who enjoys managing a team, training staff, and directly influencing the success of the location.
2. People-Oriented and Customer-Focused:
Strong interpersonal skills are essential for building relationships with both customers and employees.
Must have a commitment to delivering excellent customer service, ensuring guests leave satisfied and return.
3. Passion for Food and Hospitality:
A genuine interest in food, particularly burgers and fast-casual dining, is highly recommended.
Enthusiasm for creating memorable dining experiences and promoting a welcoming environment.
4. Business Acumen and Management Skills:
Experience in restaurant management, retail, or other customer-service-oriented businesses is highly valuable.
Ability to handle operational challenges, manage finances, and make strategic decisions.
5. Financial Capability:
Must have the financial resources to meet the minimum investment requirements, including franchise fees, equipment, and working capital.
Comfortable with managing budgets for marketing, staff salaries, inventory, and other operational costs.
6. Commitment and Resilience:
Franchise ownership requires dedication, long hours initially, and the ability to overcome challenges.
Must be willing to follow Cheeseburger Bobby’s proven systems while being adaptable to local market conditions.
7. Location Preference and Community Involvement:
Best suited for candidates interested in urban or suburban markets with strong customer traffic.
Should be willing to become an active part of the local community to build brand loyalty.
8. Veterans Encouraged:
Cheeseburger Bobby’s actively encourages veterans to apply. Veterans may qualify for a 50% discount on the initial franchise fee, reflecting the company’s commitment to supporting disciplined, motivated, and service-oriented individuals.
| Financial Component | Estimated Cost / Details |
|---|---|
| Total Investment Required | $350,000 – $500,000 |
| Minimum Liquid Capital | $120,000 |
| Franchise Fee | $32,000 |
| Royalty Fee | 5.5% of gross receipts |
| Leasehold Improvements | $128,000 – $1,161,000 |
| Restaurant Equipment & Furniture | $222,000 – $546,000 |
| Opening Inventory, Small Wares, Supplies | $25,000 – $75,000 |
| Interior & Exterior Signage | $5,000 – $80,000 |
| Travel & Living Expenses (2 persons) for Training | $7,500 – $12,000 |
| Marketing Budget / Initial Marketing Support | Typically included in royalty/advertising fund; varies by location |
| Expected ROI | Typically 20–30% annually depending on location and operational efficiency |
| Break-even Time | Estimated 18–24 months |
| Potential Revenue Streams | - Gourmet burgers & sandwiches - Fresh-cut fries & sides - Frozen custard & desserts - Beverages & shakes - Catering & delivery services |
