Established
2007
Franchise Units
5
Minimum Investment
$120,000
Franchise Fee
$32,000
Total Investment Range
$500,000
Home Based
No
Description
Cheeseburger Bobby’s is a fast-casual gourmet burger franchise that has been delighting customers since 2007. Founded by brothers Richard and Robert Stoll in Georgia, the brand offers a nostalgic American dining experience with a modern twist. Known for its “Million Ways to Make a Burger Bar,” fresh-cut French fries, and indulgent frozen custard, Cheeseburger Bobby’s has carved out a niche in the competitive burger market. With a commitment to quality and customer satisfaction, the brand has expanded its footprint across the United States, particularly in Georgia, and is now seeking passionate franchisees to join its growing family.
Why Invest in this Franchise?
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Proven Business Model: Cheeseburger Bobby’s has a track record of success with multiple locations operating efficiently.
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Strong Brand Recognition: The brand’s unique offerings and commitment to quality have garnered a loyal customer base.
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Comprehensive Support: Franchisees receive extensive training and ongoing support to ensure success.
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Scalable Opportunities: With both single-unit and multi-unit options, investors can scale their operations as desired.
Background
- Founded: 2007
- Franchise active Units: 6
- Founders: Robert and Richard Stoll
- Headquarters: Kennesaw, Georgia
- Industry Category: Fast-Casual / Better-Burger
- Market Presence: Concentrated primarily in the Southeastern USA with strategic expansion plans nationwide.
Brand Journey: The Stoll brothers weren't newcomers to the industry; they brought years of experience from their time with brands like Stevi B’s Pizza. They launched Cheeseburger Bobby’s with a simple mission: to bring back the "Million Dollar Burger" experience. Since the first location opened in 2007, the brand has grown into a respected player in the fast-casual space, known for its signature fries, hand-spun shakes, and, of course, the customizable burger bar. Today, the brand remains a privately-held company focused on sustainable, quality-driven growth rather than rapid, low-quality expansion.
Support Training
Cheeseburger Bobby’s offers a robust support system for its franchisees:
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Pre-Launch Support:
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Assistance with site selection and lease negotiation
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Restaurant design and construction support
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Training:
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Four weeks of in-depth training at BURGER U in Atlanta, Georgia
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Hands-on experience in operating a Cheeseburger Bobby’s restaurant
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Operational Support:
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Ongoing consultation and operational guidance
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Assistance with marketing strategies and materials
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Technology & Systems:
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State-of-the-art technology to support restaurant operations
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Integrated POS systems and loyalty programs to enhance customer experience
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Ideal Candidate
Cheeseburger Bobby’s is looking for partners, not just investors. The ideal candidate typically fits the following profile:
Experience: While previous restaurant experience is a major plus, it isn't strictly mandatory if the investor has a strong background in team management and business operations.
The "Hospitality" Heart: You must be passionate about great food and even better service. This is a people business.
Financial Capability: Candidates should have a strong credit profile and the liquid capital required to fund the initial build-out and early-stage working capital.
Location Preference: Investors should look for suburban hubs, power centers near major retail anchors, or areas with high daytime populations (office parks and schools).
Commitment: Whether you are an owner-operator or a multi-unit developer, a "hands-on" approach to management is vital for maintaining brand standards.
Financial Detail
| Financial Component | Estimated Cost / Details |
|---|---|
| Total Investment Required | $350,000 – $500,000 |
| Minimum Liquid Capital | $120,000 |
| Franchise Fee | $32,000 |
| Royalty Fee | 5.5% of gross receipts |
| Leasehold Improvements | $128,000 – $1,161,000 |
| Restaurant Equipment & Furniture | $222,000 – $546,000 |
| Opening Inventory, Small Wares, Supplies | $25,000 – $75,000 |
| Interior & Exterior Signage | $5,000 – $80,000 |
| Travel & Living Expenses (2 persons) for Training | $7,500 – $12,000 |
| Marketing Budget / Initial Marketing Support | Typically included in royalty/advertising fund; varies by location |
| Expected ROI | Typically 20–30% annually depending on location and operational efficiency |
| Break-even Time | Estimated 18–24 months |