2008
25
$75,000
$39,000
$392,500
No
Cherry Blow Dry Bar is a leading franchise in the rapidly growing beauty industry, offering premium express services such as blowouts, hair extensions, makeup applications, and specialized treatments. With a focus on affordability and quality, the brand has redefined the salon experience, making professional styling accessible to a broader audience. Operating on a membership-based model, Cherry Blow Dry Bar ensures consistent customer engagement and recurring revenue streams for franchisees.
Under the leadership of franchise veterans Fred and Steve Vicario, the brand has expanded its footprint across the United States, providing entrepreneurs with a proven business model and comprehensive support system. Whether you're a seasoned investor or new to the beauty industry, Cherry Blow Dry Bar offers a compelling opportunity to enter a thriving market with a trusted brand.
Proven Business Model: Cherry Blow Dry Bar's membership-based approach fosters customer loyalty and generates consistent revenue.
Rapid Industry Growth: The blowout salon sector is part of the $40 billion global hair salon industry, experiencing significant expansion.
Comprehensive Support: Franchisees receive extensive training and ongoing assistance, from site selection to marketing strategies.
Scalable Opportunities: Whether you're interested in a single location or multiple units, Cherry Blow Dry Bar supports both single-unit and multi-unit franchisees.
Semi-Absentee Ownership: The business model allows for passive ownership, making it suitable for investors with other commitments.
Established Year: 2008
Founders: Fred and Steve Vicario
Franchise Units: Approximately 25 units across the United States as of 2025
Company History: Fred Vicario, with over 20 years in franchising, previously expanded Maaco from 300 to 550 units. Together with Steve, they have successfully developed multiple franchise brands.
Ownership: Privately owned by the Vicario brothers
Market Presence: Active in various U.S. states, with opportunities available in most markets
Industry Category: Beauty and Personal Care Franchises
Cherry Blow Dry Bar offers a robust support system to ensure franchisee success:
Pre-Launch Support:
Assistance with site selection and lease negotiations
Interior design and layout planning
Comprehensive training at corporate offices and company-owned salons
Operational Support:
Ongoing training for staff and management
Master Stylist Program for on-site support and training
Access to proprietary operational systems and software
Marketing Support:
National and local advertising campaigns
Social media strategy and content creation
Promotional materials and branding guidelines
Ongoing Assistance:
Regular performance reviews and business coaching
Access to a network of experienced franchisees for mentorship
Continuous updates on industry trends and best practices
Cherry Blow Dry Bar seeks franchisees who are driven, customer-focused, and capable of successfully managing a service-oriented business. The ideal candidate profile includes several key traits:
Entrepreneurial Spirit
The franchise is best suited for individuals who are self-motivated and eager to own and grow their own business.
A strong desire to take initiative, make strategic decisions, and continuously improve operations is essential.
Business and Management Experience
Experience in managing staff, operations, or small businesses is a plus but not mandatory.
Franchisees should have the ability to lead a team of stylists and front-desk staff while maintaining high service standards.
Financial Capability
Must have access to the minimum required investment (approximately $218,600 – $392,500) and meet liquid capital requirements ($75,000).
Ability to manage budgets for staffing, marketing, rent, and operational expenses is essential.
Passion for Customer Service
Ideal franchisees should enjoy working in a client-facing environment and prioritize customer satisfaction.
Commitment to delivering a premium salon experience consistently helps build repeat clientele and a strong local reputation.
Marketing and Community Engagement Mindset
Franchisees should be willing to actively promote their business locally through events, social media, and partnerships.
Engaging with the community strengthens brand recognition and supports the membership-based model.
Location Preference and Market Understanding
Candidates who can identify high-traffic or underserved locations will have an advantage.
Understanding local demographics and consumer behavior in the beauty and personal care sector is beneficial.
Adaptability and Learning Orientation
Since the beauty industry evolves with trends and techniques, franchisees should be open to learning and adopting new services.
Ability to follow corporate operational guidelines while customizing local strategies is crucial.
Semi-Absentee Ownership Potential
For investors not wishing to manage day-to-day operations, the franchise model allows semi-absentee ownership with a strong management team in place.
| Financial Component | Details / Range |
|---|---|
| Franchise Fee | $39,000 |
| Total Investment Required | $218,600 – $392,500 |
| Minimum Liquid Capital | $75,000 |
| Minimum Net Worth | $350,000 |
| Royalty Fee | 6% of weekly gross revenue |
| Brand Fund Contribution | 1% of weekly gross revenue |
| Marketing Fund Contribution | 4% of weekly gross revenue |
| Average Number of Employees | 15 per location |
| Break-Even Time | 6 months – 2 years (depending on location and market conditions) |
| Revenue Streams | - Blowouts & styling services - Hair extensions & treatments - Makeup services - Retail product sales - Membership subscriptions |
| Infrastructure / Build-Out Costs | Part of total investment; includes interior design, salon equipment, POS systems |
| Working Capital | Included in total investment; covers staffing, utilities, initial operating expenses |
| Potential ROI | Varies by location; typically achievable within 1–3 years depending on market demand |
| Marketing Budget | Part of marketing fund (4% of revenue) + local promotional activities |
