2017
7
$600,000
$35,000
$2,500,000
No
Chick N Max is redefining the fast-casual dining experience with its innovative approach to chicken cuisine. Founded in 2017 by Max Sheets in Wichita, Kansas, the brand has swiftly gained recognition for its commitment to quality and flavor. Specializing in almond wood-smoked chicken, chef-crafted sandwiches, and golden fried tenders, Chick N Max offers a menu that caters to the evolving tastes of today's consumers. With a focus on fresh ingredients and bold flavors, the brand positions itself as the "Home of the Better Chicken Sandwich," setting a new standard in the chicken segment.
Innovative Menu Offerings: Chick N Max stands out with its unique almond wood-smoking technique, delivering a distinct flavor profile that differentiates it from competitors.
Proven Business Model: Since launching its franchise program in 2021, the brand has experienced rapid growth, with plans to expand significantly across the United States.
Comprehensive Support: Franchisees benefit from extensive training and ongoing support, ensuring operational excellence and brand consistency.
Strong Brand Identity: With a clear mission and a commitment to quality, Chick N Max has cultivated a loyal customer base and a positive reputation in the industry.
Established Year: 2017
Franchise Units: As of 2024, Chick N Max operates 7 locations, with plans for rapid expansion.
Founders: Max Sheets, an industry veteran with over three decades of experience in the restaurant sector, founded Chick N Max.
Company History: Max Sheets, after extensive experience with brands like Smashburger and Ted’s Montana Grill, conceptualized Chick N Max to offer a healthier alternative in the chicken segment. The first restaurant opened in January 2018, and franchising began in 2021.
Ownership & Market Presence: Chick N Max is privately owned and has established a presence in Kansas, South Dakota, and Texas, with plans to expand into other key U.S. markets.
Industry Category: Fast Casual Dining – Chicken Segment
Chick N Max offers a robust support system to its franchisees:
Pre-Launch Training: Comprehensive on-the-job and classroom training totaling 160 hours, ensuring franchisees are well-prepared for operations.
Site Selection Assistance: Expert guidance in choosing optimal locations to maximize foot traffic and sales potential.
Grand Opening Support: Assistance in planning and executing a successful launch to generate initial customer interest.
Ongoing Operational Support: Continuous consultation and field operations support to maintain brand standards and operational efficiency.
Marketing & Advertising Tools: Access to co-op advertising, newsletters, and promotional materials to drive local awareness and sales.
Safety & Security Procedures: Training on best practices to ensure a safe environment for both staff and customers.
Lease Negotiation Assistance: Support in negotiating favorable lease terms to reduce overhead
Chick N Max is looking for franchisees who are not just investors but true partners in growing the brand. The ideal candidate should combine business acumen, operational experience, and a passion for delivering exceptional customer experiences. Here’s what defines the perfect fit:
Business Experience & Background
Preferably someone with prior experience in the restaurant, fast-casual, or food service industry, especially multi-unit management.
Strong understanding of day-to-day operations, including staffing, inventory, and financial management.
Familiarity with local marketing and community engagement is highly valued.
Passion for the Brand & Food
Enthusiasm for high-quality chicken and fast-casual dining.
Dedication to maintaining Chick N Max’s brand standards and customer experience.
Someone who is committed to fostering a welcoming and vibrant restaurant culture.
Investment Capability
Sufficient capital to meet the initial franchise requirements, including total investment ($650K–$2.5M) and working capital.
Willingness to reinvest in marketing, staff training, and operational excellence.
Operational Involvement
Chick N Max prefers hands-on franchisees who actively oversee daily operations rather than semi-absentee owners.
Ability to manage staff, maintain quality control, and ensure excellent customer service.
Leadership & Management Skills
Strong skills in team building, leadership, and motivation.
Competence in problem-solving, decision-making, and maintaining operational efficiency.
Location Preference
Ideally someone residing in or willing to relocate to the target market for the restaurant.
Understanding of the local customer base, demographics, and community needs.
Cultural Fit
Alignment with Chick N Max’s values of quality, innovation, and customer focus.
Commitment to upholding the brand’s reputation and fostering growth in the community.
| Financial Item | Amount / Range | Notes / Details |
|---|---|---|
| Initial Franchise Fee | $35,000 | One-time fee paid to the franchisor. |
| Total Investment Required | $650,000 – $2,500,000 | Includes build-out, equipment, furniture, initial inventory, and working capital. |
| Minimum Cash Requirement | $600,000 | Liquid capital needed to open and sustain initial operations. |
| Royalty Fee | 4.5% of gross sales | Paid monthly for ongoing support and brand usage. |
| Marketing / Advertising Fee | Variable / Co-op participation | Franchisees participate in local and national marketing campaigns. |
| Net Worth Requirement | $2,500,000 | Total personal assets required to qualify as a franchisee. |
| Infrastructure / Build-Out Cost | $400,000 – $1,500,000 | Includes leasehold improvements, kitchen equipment, signage, and décor. |
| Working Capital | $50,000 – $100,000 | Covers staff wages, initial inventory, and operational expenses before break-even. |
| Expected ROI | 20% – 30% | Depending on location, sales volume, and operational efficiency. |
| Break-Even Time | 2 – 3 years | Typical period to recover the initial investment. |
| Revenue Streams | Dine-in, Take-out, Catering, Delivery | Multiple revenue channels to maximize profitability. |
