2019
2
$50,000
$25,000
$360,500
No
Chino-Mex is an innovative fast-casual restaurant concept that masterfully blends the bold flavors of Chinese cuisine with the vibrant spices of Mexican dishes. Founded in 2019 and franchised in 2021, Chino-Mex has quickly garnered attention for its unique culinary offerings and family-oriented atmosphere. With a growing presence in Arizona, Florida, and Texas, and plans for expansion into Missouri, Chino-Mex is poised to become a household name in the fusion food industry.
The restaurant's menu features signature items like award-winning birria tacos, spicy lo-mein, and Chinese burritos, all prepared in a scratch kitchen to ensure freshness and quality. Chino-Mex's commitment to halal ingredients further broadens its appeal to a diverse customer base. The brand's vibrant ambiance and community-focused approach make it a favorite among families and food enthusiasts alike.
Unique Market Positioning: Chino-Mex stands out in the crowded fast-casual dining sector by offering a distinctive fusion of Chinese and Mexican cuisines, catering to a wide range of taste preferences.
Proven Concept: Since its inception, Chino-Mex has demonstrated strong customer demand and brand loyalty, leading to rapid expansion across multiple states.
Comprehensive Support: Franchisees receive extensive training and ongoing support, including site selection assistance, lease negotiation, marketing strategies, and operational guidance.
Scalable Business Model: The franchise offers flexible store formats and exclusive territorial rights, allowing for scalable growth and increased profitability.
Established: 2019
Franchise Units: 2 (as of 2025)
Company-Owned Units: 1
First Unit Franchised: 2021
Ownership: Privately owned
Market Presence: Active in Arizona, Florida, Texas, with plans to expand into Missouri
Industry Category: Fast-Casual Dining, Fusion Cuisine
Chino-Mex offers a robust support system to ensure franchisee success:
Pre-Launch Support:
Assistance with site selection and lease negotiations
Comprehensive market research and demographic analysis
Training:
72-hour training program: 16 hours of classroom instruction and 56 hours of on-the-job training
Focus on mastering customer service, inventory management, and recipe preparation
Operational Support:
Daily operational guidance and troubleshooting
Standardized operating procedures to maintain consistency across locations
Marketing & Advertising:
Cooperative advertising programs
Access to branded marketing materials and digital assets
Strategic promotional campaigns to drive customer engagement
Ongoing Assistance:
Continuous menu development and seasonal updates
Regular performance reviews and business optimization strategies
Chino-Mex seeks motivated, business-minded individuals who are passionate about food, customer service, and community engagement. The ideal franchisee aligns with the brand’s vision and can successfully operate a fast-casual fusion restaurant.
Must have a proactive, hands-on approach to managing a business.
Should be comfortable making operational, staffing, and marketing decisions independently while following the franchise system.
Open to learning and adapting best practices to optimize profitability.
Previous experience in foodservice, hospitality, or retail is preferred but not mandatory.
Familiarity with managing employees, finances, and daily operations is highly valuable.
Experience with a franchise system is a plus, as it helps in understanding standardized procedures and brand guidelines.
Ability to meet the minimum investment requirement ($180,700 – $360,500 depending on location and build-out).
Sufficient working capital to cover operating expenses during the initial months before reaching break-even.
Understanding of financial planning, budgeting, and cash flow management is advantageous.
A genuine interest in fusion cuisine and innovative food concepts.
Commitment to delivering high-quality products and maintaining brand standards.
Enthusiasm for engaging with the local community, hosting events, and building a loyal customer base.
Preference for suburban or urban locations with diverse demographics and high foot traffic.
Willingness to actively participate in local marketing initiatives and adapt to regional tastes while maintaining the brand’s identity.
Strong leadership abilities to manage and motivate a team effectively.
Excellent customer service orientation, ensuring an enjoyable dining experience.
Ability to train staff according to Chino-Mex operational standards.
Interested in growing the business for the long term, possibly exploring multi-unit ownership in the future.
Willing to invest time, energy, and resources to build a successful, sustainable franchise.
| Category | Details |
|---|---|
| Franchise Fee | $25,000 |
| Total Investment Required | $180,700 – $360,500 (depends on location, build-out, and equipment) |
| Minimum Net Worth Requirement | $50,000 |
| Royalty Fee | 3.5% (first year), 4.5% thereafter |
| Advertising Fee | 1% of gross sales |
| Infrastructure / Build-out Cost | $100,000 – $200,000 (varies by store size & location) |
| Marketing Budget | Included in advertising fee; local promotions additional |
| Working Capital | $15,000 – $30,000 (for first 3–6 months of operations) |
| Expected ROI | 20% – 30% annually (varies by location & management) |
| Break-even Time | 12–18 months (depends on location & operating efficiency) |
| Revenue Streams | Dine-in, Takeout, Delivery, Catering, Merchandise (optional) |
| Average Number of Employees | 9 |
| Franchise Term | 10 years (renewable) |
| Multi-Unit Potential | Yes, for qualified franchisees |
| Veteran / Special Discounts | Available (check with franchisor) |
