Established
2019
Franchise Units
2
Minimum Investment
$360,500
Franchise Fee
$25,000
Total Investment Range
$360,500
Home Based
No
Description
Chino-Mex is an innovative fast-casual restaurant concept that masterfully blends the bold flavors of Chinese cuisine with the vibrant spices of Mexican dishes. Founded in 2019 and franchised in 2021, Chino-Mex has quickly garnered attention for its unique culinary offerings and family-oriented atmosphere. With a growing presence in Arizona, Florida, and Texas, and plans for expansion into Missouri, Chino-Mex is poised to become a household name in the fusion food industry.
The restaurant's menu features signature items like award-winning birria tacos, spicy lo-mein, and Chinese burritos, all prepared in a scratch kitchen to ensure freshness and quality. Chino-Mex's commitment to halal ingredients further broadens its appeal to a diverse customer base. The brand's vibrant ambiance and community-focused approach make it a favorite among families and food enthusiasts alike.
Why Invest in this Franchise?
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Unique Market Positioning: Chino-Mex stands out in the crowded fast-casual dining sector by offering a distinctive fusion of Chinese and Mexican cuisines, catering to a wide range of taste preferences.
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Proven Concept: Since its inception, Chino-Mex has demonstrated strong customer demand and brand loyalty, leading to rapid expansion across multiple states.
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Comprehensive Support: Franchisees receive extensive training and ongoing support, including site selection assistance, lease negotiation, marketing strategies, and operational guidance.
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Scalable Business Model: The franchise offers flexible store formats and exclusive territorial rights, allowing for scalable growth and increased profitability.
Background
Chino-Mex provides entrepreneurs with the chance to grow alongside an emerging brand, giving franchisees the advantage of joining early and benefiting from a lower risk of failure. Owners have the opportunity to be their own boss, build profits, gain brand recognition, receive business support for advertising, and become part of the continuing success of Chino-Mex.
The franchise opportunity is open to motivated individuals who are open-minded and ready to grow quickly. In addition to continuous mentoring, franchisees receive 72 hours of training covering all key areas of the business, including bookkeeping, payroll, marketing, advertising, company policies, regulatory compliance, and operational execution.
The onboarding program is divided into 16 hours of classroom instruction and 56 hours of hands-on training. After completing onboarding, Chino-Mex franchise owners continue to receive ongoing support in daily operations, advertising, menu development, and staffing.
As an emerging brand, Chino-Mex offers competitive franchise and royalty fees. Interested entrepreneurs can enter at the ground-floor level with a total initial investment starting at $180,700.
Established: 2019
Franchise Units: 2
Company-Owned Units: 1
First Unit Franchised: 2021
States Registered In: Arizona (AZ), Florida (FL), Texas (TX)
Canada Franchises: Yes
International Franchises: Yes
Industry Category: Fast-Casual Dining, Fusion Cuisine
Support Training
Financial Assistance Provided: Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: Yes
Training:
The training program consists of 72 total hours, including 16 hours of classroom instruction and 56 hours of hands-on training. Most of the on-the-job training is centered on reaching a mastery level in customer service.
Ideal Candidate
- Business Acumen: Experience in management or operations (restaurant experience is a plus, but not a requirement due to our extensive training).
Cultural Fit: A passion for food, people, and the energetic, multicultural spirit of the Chino-Mex brand.
Financial Capability: The liquidity to not only build the store but to market it aggressively in the first year.
Community Mindset: Someone who wants to be the "face" of their business and build a loyal local following.
Location Preference: Entrepreneurs targeting high-visibility retail centers, mixed-use developments, or university-adjacent footprints.
Financial Detail
Cash Investment: $180,700
Total Investment: $360,500
Minimum Net Worth: $50,000
Franchise Fee: $25,000
Royalty: 3.5% first year, then 4.5%
Ad Fee: N/A
Item 19: No
Average Number of Employees: 9
Visa Candidates: Yes
Passive Ownership: Yes
Home-Based: No
B2B: Yes
Master Franchise Opportunities: Yes
Veteran Discount: Yes