Established
2019
Franchise Units
2
Minimum Investment
$50,000
Franchise Fee
$25,000
Total Investment Range
$360,500
Home Based
No
Description
Chino-Mex is an innovative fast-casual restaurant concept that masterfully blends the bold flavors of Chinese cuisine with the vibrant spices of Mexican dishes. Founded in 2019 and franchised in 2021, Chino-Mex has quickly garnered attention for its unique culinary offerings and family-oriented atmosphere. With a growing presence in Arizona, Florida, and Texas, and plans for expansion into Missouri, Chino-Mex is poised to become a household name in the fusion food industry.
The restaurant's menu features signature items like award-winning birria tacos, spicy lo-mein, and Chinese burritos, all prepared in a scratch kitchen to ensure freshness and quality. Chino-Mex's commitment to halal ingredients further broadens its appeal to a diverse customer base. The brand's vibrant ambiance and community-focused approach make it a favorite among families and food enthusiasts alike.
Why Invest in this Franchise?
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Unique Market Positioning: Chino-Mex stands out in the crowded fast-casual dining sector by offering a distinctive fusion of Chinese and Mexican cuisines, catering to a wide range of taste preferences.
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Proven Concept: Since its inception, Chino-Mex has demonstrated strong customer demand and brand loyalty, leading to rapid expansion across multiple states.
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Comprehensive Support: Franchisees receive extensive training and ongoing support, including site selection assistance, lease negotiation, marketing strategies, and operational guidance.
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Scalable Business Model: The franchise offers flexible store formats and exclusive territorial rights, allowing for scalable growth and increased profitability.
Background
Established: 2019
Franchise Units: 2 (as of 2025)
Company-Owned Units: 1
First Unit Franchised: 2021
Ownership: Privately owned
Market Presence: Active in Arizona, Florida, Texas, with plans to expand into Missouri
Industry Category: Fast-Casual Dining, Fusion Cuisine
Support Training
Chino-Mex offers a robust support system to ensure franchisee success:
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Pre-Launch Support:
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Assistance with site selection and lease negotiations
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Comprehensive market research and demographic analysis
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Training:
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72-hour training program: 16 hours of classroom instruction and 56 hours of on-the-job training
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Focus on mastering customer service, inventory management, and recipe preparation
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Operational Support:
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Daily operational guidance and troubleshooting
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Standardized operating procedures to maintain consistency across locations
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Marketing & Advertising:
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Cooperative advertising programs
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Access to branded marketing materials and digital assets
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Strategic promotional campaigns to drive customer engagement
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Ongoing Assistance:
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Continuous menu development and seasonal updates
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Regular performance reviews and business optimization strategies
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Ideal Candidate
Chino-Mex seeks motivated, business-minded individuals who are passionate about food, customer service, and community engagement. The ideal franchisee aligns with the brand’s vision and can successfully operate a fast-casual fusion restaurant.
1. Entrepreneurial Mindset
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Must have a proactive, hands-on approach to managing a business.
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Should be comfortable making operational, staffing, and marketing decisions independently while following the franchise system.
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Open to learning and adapting best practices to optimize profitability.
2. Business Experience
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Previous experience in foodservice, hospitality, or retail is preferred but not mandatory.
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Familiarity with managing employees, finances, and daily operations is highly valuable.
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Experience with a franchise system is a plus, as it helps in understanding standardized procedures and brand guidelines.
3. Financial Capability
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Ability to meet the minimum investment requirement ($180,700 – $360,500 depending on location and build-out).
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Sufficient working capital to cover operating expenses during the initial months before reaching break-even.
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Understanding of financial planning, budgeting, and cash flow management is advantageous.
4. Passion for the Brand
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A genuine interest in fusion cuisine and innovative food concepts.
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Commitment to delivering high-quality products and maintaining brand standards.
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Enthusiasm for engaging with the local community, hosting events, and building a loyal customer base.
5. Location & Demographic Awareness
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Preference for suburban or urban locations with diverse demographics and high foot traffic.
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Willingness to actively participate in local marketing initiatives and adapt to regional tastes while maintaining the brand’s identity.
6. Leadership & People Skills
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Strong leadership abilities to manage and motivate a team effectively.
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Excellent customer service orientation, ensuring an enjoyable dining experience.
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Ability to train staff according to Chino-Mex operational standards.
7. Long-Term Commitment
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Interested in growing the business for the long term, possibly exploring multi-unit ownership in the future.
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Willing to invest time, energy, and resources to build a successful, sustainable franchise.
Financial Detail
| Category | Details |
|---|---|
| Franchise Fee | $25,000 |
| Total Investment Required | $180,700 – $360,500 (depends on location, build-out, and equipment) |
| Minimum Net Worth Requirement | $50,000 |
| Royalty Fee | 3.5% (first year), 4.5% thereafter |
| Advertising Fee | 1% of gross sales |
| Infrastructure / Build-out Cost | $100,000 – $200,000 (varies by store size & location) |
| Marketing Budget | Included in advertising fee; local promotions additional |
| Working Capital | $15,000 – $30,000 (for first 3–6 months of operations) |
| Expected ROI | 20% – 30% annually (varies by location & management) |
| Break-even Time | 12–18 months (depends on location & operating efficiency) |
| Revenue Streams | Dine-in, Takeout, Delivery, Catering, Merchandise (optional) |
| Average Number of Employees | 9 |
| Franchise Term | 10 years (renewable) |
| Multi-Unit Potential | Yes, for qualified franchisees |
| Veteran / Special Discounts | Available (check with franchisor) |