Established
2016
Franchise Units
00
Minimum Investment
$250,000
Franchise Fee
$30,000
Total Investment Range
$550,000
Home Based
No
Description
Chip Cookies is revolutionizing the dessert industry by delivering warm, gourmet cookies straight to your door. Founded in 2016 by Sean and Sarah Wilson in Provo, Utah, the company began as a solution to Sarah's late-night pregnancy cravings. Recognizing a gap in the market for high-quality, fresh cookie delivery, they transformed their idea into a thriving business. Today, Chip Cookies has expanded to multiple locations across Utah and Idaho, offering a unique combination of delivery services and walk-in retail experiences.
Why Invest in this Franchise?
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Proven Business Model: Chip Cookies has a track record of success, with lines often forming outside their stores due to the popularity of their products.
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Innovative Product Offering: The brand is known for its ooey-gooey cookies, which have garnered a loyal customer base.
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Expansion Potential: With plans to open 12-15 new shops in 2023, Chip Cookies is actively seeking franchisees to help grow the brand nationwide.
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Strong Brand Identity: The company's commitment to quality and customer satisfaction has established a beloved brand in the gourmet cookie industry.
Background
Established Year: 2016.
Franchise active Units: N/A
Founders: Sean and Sarah Thompson.
Brand Journey: The journey began in Provo, Utah, when Sarah was pregnant with their first child. When a late-night cookie craving hit, they realized there was no premium delivery service for warm cookies. Sean drafted a business plan, and Chip Cookies was born.
Market Presence: Chip Cookies has expanded across several states, maintaining a strong foothold in the Western US while rapidly growing in the Midwest and South.
Industry Category: Food & Beverage / Gourmet Bakery & Delivery.
Support Training
Chip Cookies is committed to the success of its partners. They provide a "360-degree" support system:
1. Pre-Launch Support
Site Selection: Expert guidance on demographic analysis and foot-traffic modeling to find the "sweet spot" in your territory.
Store Build-Out: Standardized architectural plans and equipment lists to ensure your shop looks and feels like a Chip location.
2. Operational Training
Chip University: An intensive training program (typically 1–2 weeks) covering everything from dough management and baking precision to POS systems and inventory control.
On-Site Assistance: A corporate support team assists at your location during the grand opening week to iron out any operational kinks.
3. Marketing & Brand Power
National Campaigns: Access to professionally produced digital content, social media assets, and national brand awareness campaigns.
Local Store Marketing (LSM): Playbooks on how to partner with local schools, businesses, and influencers to drive community engagement.
Ideal Candidate
- Community Connection: Someone who understands their local market and is ready to be the "face" of the brand in their town.
Operational Mindset: While you don't need to be a baker, you do need a sharp eye for detail and a commitment to maintaining high brand standards.
Leadership Skills: Ability to recruit, train, and motivate a young, high-energy team of "Chippers."
Financial Capability: A liquid capital position that allows for comfortable startup and at least 6 months of working capital.
Passion: You must genuinely love the product. If you don't get excited about a warm chocolate chip cookie, this isn't the brand for you!
Financial Detail
| Category | Details |
| Minimum Liquid Capital | $100,000 - $150,000 |
| Total Investment Range | $250,000 – $550,000 (varies by location/size) |
| Franchise Fee | $30,000 - $40,000 |
| Royalty Fees | 6% of Gross Sales |
| Marketing Fund Fee | 2% of Gross Sales |
| Infrastructure Cost | Includes ovens, refrigeration, POS, and storefront design |
| Revenue Streams | In-store retail, local delivery, catering, and national shipping |
| Break-Even & ROI | Varies by market; most units aim for a 2–3 year ROI window |