2016
10
$150,000
$40,000
$699,000
No
Chip Cookies is revolutionizing the dessert industry by delivering warm, gourmet cookies straight to your door. Founded in 2016 by Sean and Sarah Wilson in Provo, Utah, the company began as a solution to Sarah's late-night pregnancy cravings. Recognizing a gap in the market for high-quality, fresh cookie delivery, they transformed their idea into a thriving business. Today, Chip Cookies has expanded to multiple locations across Utah and Idaho, offering a unique combination of delivery services and walk-in retail experiences.
Proven Business Model: Chip Cookies has a track record of success, with lines often forming outside their stores due to the popularity of their products.
Innovative Product Offering: The brand is known for its ooey-gooey cookies, which have garnered a loyal customer base.
Expansion Potential: With plans to open 12-15 new shops in 2023, Chip Cookies is actively seeking franchisees to help grow the brand nationwide.
Strong Brand Identity: The company's commitment to quality and customer satisfaction has established a beloved brand in the gourmet cookie industry.
Established Year: 2016
Founders: Sean and Sarah Wilson
Franchise Units: As of 2023, Chip Cookies operates 10 storefront locations in Utah and Idaho, with plans for further expansion.
Company History: What began as a late-night craving has blossomed into a successful business model that combines the convenience of delivery with the experience of in-store purchases.
Ownership: Privately owned and operated by the Wilson family.
Market Presence: Primarily located in Utah and Idaho, with plans to expand into new U.S. markets.
Industry Category: Gourmet Cookie Delivery and Retail
Chip Cookies offers a comprehensive support system to ensure franchisees succeed from day one and throughout the life of their business. This support is structured into multiple stages:
1. Pre-Launch Support
Site Selection Assistance: Chip Cookies helps identify optimal locations based on market research, foot traffic, and local demographics to maximize potential revenue.
Lease Negotiation Guidance: Franchisees receive guidance on negotiating favorable lease terms to protect their investment.
Store Design & Build-Out: Support includes architectural planning, interior design, layout optimization, and coordination with approved contractors.
Grand Opening Planning: Marketing strategies and promotional events are designed to generate maximum awareness and foot traffic at launch.
2. Operational Training
Comprehensive Training Program: Franchisees and key staff attend hands-on training covering day-to-day operations, including cookie preparation, baking techniques, inventory management, and hygiene standards.
Customer Service Excellence: Staff are trained to provide a consistent, high-quality customer experience that reinforces the brand’s reputation.
Point-of-Sale & Technology Systems: Franchisees are trained on using Chip Cookies’ POS system, online ordering platforms, and delivery tracking software.
3. Marketing Support
Branding Materials: Access to professionally designed signage, menus, packaging, and promotional materials.
Digital Marketing Assistance: Guidance on social media campaigns, local SEO, email marketing, and online promotions.
Ongoing Marketing Strategies: Seasonal promotions, loyalty programs, and community engagement campaigns to drive repeat business.
4. Ongoing Support
Regular Check-Ins: Regional managers conduct routine visits to review operations, identify areas for improvement, and provide feedback.
Operational Manuals & Resources: Franchisees have access to detailed manuals covering every aspect of store management.
Continuous Education: Updates on new products, industry trends, and advanced operational techniques to stay competitive.
Problem Resolution: Support team is available for troubleshooting operational challenges, staffing issues, or marketing needs.
Chip Cookies seeks franchisees who are motivated, capable, and passionate about running a successful gourmet cookie business. The ideal candidate combines entrepreneurial drive with the willingness to follow a proven business model. Key characteristics include:
Passionate about Food & Customer Experience: A genuine love for desserts, particularly cookies, and an enthusiasm for delivering a memorable customer experience.
Motivated to Grow a Business: Eager to take ownership of a local business, build brand recognition, and generate sustainable revenue.
Relevant Experience (Preferred but Not Required): Experience in retail, food service, hospitality, or small business management is advantageous.
Strong Leadership Skills: Ability to manage a team, train employees, and oversee daily operations efficiently.
Investment-Ready: Must have access to sufficient capital to cover the franchise fee, build-out costs, equipment, working capital, and initial marketing expenses.
Creditworthy & Responsible: Demonstrates financial stability and the ability to manage budgets, cash flow, and operational expenses.
Customer-Oriented: Values excellent customer service and understands the importance of brand reputation.
Hands-On & Committed: Willing to actively engage in day-to-day operations rather than being a purely passive investor.
Adaptable & Coachable: Open to learning Chip Cookies’ proven systems, following operational guidelines, and embracing ongoing training.
Community-Oriented: Interested in selecting locations with high traffic, strong local demographics, and opportunities to build a loyal customer base.
Growth-Minded: Sees potential in expanding operations or opening multiple locations in the future.
Summary: The ideal Chip Cookies franchisee is a motivated, customer-focused entrepreneur with financial capability, leadership skills, and a passion for running a gourmet cookie business. They are ready to embrace the brand’s operational systems, marketing strategies, and growth opportunities to build a successful franchise.
| Category | Details / Range |
|---|---|
| Total Investment Required | $282,000 – $699,000 |
| Minimum Liquid Capital | $150,000 |
| Franchise Fee | $40,000 |
| Royalty Fees | 6% of gross sales |
| Marketing / Advertising Fees | 2% of gross sales |
| Franchise Units (Existing) | 10+ (primarily in Utah and Idaho) |
| Infrastructure / Build-Out Cost | $150,000 – $350,000 (includes store setup, equipment, signage, and interior design) |
| Working Capital | $50,000 – $100,000 (to cover operating expenses during early months) |
| Break-Even Time | 12–18 months (varies by location and market conditions) |
| Expected ROI | 15–25% annually (depending on sales performance) |
| Potential Revenue Streams | In-store sales, online delivery, catering, seasonal promotions, merchandise sales |
