2000
20
$75,000
$30,000
$150,000
No
In Home Personal Services is one of the most recognized names in the non-medical senior care sector, offering a compassionate, relationship-driven model that stands apart in an increasingly competitive home-care market. Built on the belief that seniors deserve independence, emotional support, and dignified care in the comfort of their homes, the brand has carved a strong reputation across the United States by delivering reliable, personalized, and highly adaptable care solutions.
The franchise has positioned itself as a flexible, client-focused home-care provider offering companionship, daily living assistance, mobility support, respite services, and a wide range of lifestyle-focused care options. Unlike many rigid home-care systems, In Home Personal Services created a service model that can be customized to local market needs, cultural nuances, and family expectations—something that resonates deeply with today’s aging population and their caregivers.
With America’s senior population growing faster than ever, demand for trustworthy, high-quality home care continues to surge. In Home Personal Services stands at the forefront of this $100+ billion industry with a proven franchise model, strong operational support, and a mission-driven culture that focuses on client satisfaction over volume. For entrepreneurs looking to enter the booming senior-care market with a business that makes a meaningful impact, this franchise offers a unique blend of purpose and profit.
Why Invest in In Home Personal Services?
Investing in In Home Personal Services means stepping into a recession-resistant, high-growth sector backed by strong demographic trends. Seniors overwhelmingly prefer to age in place rather than move into long-term facilities, and families are actively seeking dependable care providers they can trust.
The franchise stands out for several reasons:
• High demand and long-term stability: The senior-care industry experiences consistent growth every year, driven by America’s aging population.
• Flexible operations: Their care model allows franchisees to scale gradually without heavy infrastructure requirements or medical licensing.
• Reputation for compassion and quality: Positive client experiences drive referrals, one of the strongest growth channels in the industry.
• Multiple revenue streams: Companionship care, mobility assistance, daily living support, respite care, lifestyle assistance, and more.
• Strong training and technology support: Franchisees benefit from operational systems, marketing guidance, compliance support, and ongoing coaching.
• Purpose-driven business: Owners often cite personal fulfillment and relationship-building as major rewards of running this franchise.
Established Year: Early 2000s
Founders: A team of senior-care professionals led by experienced caregivers who recognized the growing need for dignified, compassionate, non-medical home care
Headquarters: Midwest USA
Franchise Units: 20+ locations across the United States
Industry Category: Non-medical home care, senior care, companionship services
In Home Personal Services began as a small, family-centered caregiving operation built on a simple purpose—to provide seniors with the emotional support, companionship, and day-to-day assistance they need to remain independent at home. At a time when many care providers were offering rigid, clinical services, the founders created a more personal, relationship-based model that prioritized dignity, comfort, and individualized care.
Over the years, the company committed itself to improving the quality of in-home senior support by refining care protocols, developing caregiver training systems, and designing flexible service packages tailored to each family’s needs. Word-of-mouth referrals became a major driver of growth, helping the brand expand organically throughout the Midwest.
As demand for aging-in-place solutions increased nationwide, In Home Personal Services transitioned into a franchise model to replicate its proven systems and compassionate culture. Each franchise location operates with the brand’s core philosophy: deliver high-quality care that feels personal, dependable, and emotionally supportive.
The brand’s journey has been marked by steady, sustainable expansion supported by strong operational systems, high caregiver standards, and a commitment to innovation. Today, In Home Personal Services maintains a respected presence in the highly competitive senior-care industry, known for its flexible service delivery, personalized approach, and strong community reputation.
Backed by years of experience and a mission-driven culture, the company continues to grow its national footprint—helping families across the USA find trustworthy, meaningful care for their loved ones.
In Home Personal Services provides one of the most comprehensive support systems in the home-care franchise category. The training covers every aspect of launching, operating, and scaling a successful senior-care business.
Pre-Launch Support
• Guidance on business setup, licensing, insurance, and regulatory compliance
• Territory analysis and demographic planning
• Assistance with local market positioning and introductory marketing campaigns
• Recruitment strategies for hiring high-quality caregivers
• Technology setup and software training
Operational Training
• Full training on care delivery systems, scheduling, client assessments, service customization, and quality control
• HR guidance including hiring, onboarding, caregiver retention, and performance monitoring
• Administrative training including billing, payroll, CRM systems, and documentation procedures
Marketing & Growth Support
• National branding and digital assets
• Local marketing strategies tailored for each territory
• SEO-optimized website support and online directory placements
• Guidance on community outreach, hospital partnerships, senior centers, and referral networks
• Performance reviews and marketing audits
Ongoing Support
• Continuous coaching and business development assistance
• Regular franchisee meetings, webinars, and operational updates
• Access to a network of franchise owners for collaboration and knowledge sharing
• New service introductions and system updates to stay competitive
The brand ensures that franchisees never feel alone. Whether it’s operational challenges, caregiver recruitment, compliance, or marketing—ongoing support is always available.
The In Home Personal Services franchise is ideal for individuals who want to build a business centered on compassion, community, and high-value service. While healthcare experience is beneficial, it is not required. The franchisor looks for:
Key Traits
• Strong interpersonal and communication skills
• A genuine desire to help seniors and families
• Leadership abilities for managing caregiving teams
• A commitment to maintaining high service standards
• Integrity, patience, and relationship-building skills
Professional Backgrounds That Fit Well
• Business managers or entrepreneurs
• Nurses, social workers, or individuals from caregiving professions
• Corporate professionals looking for meaningful work
• Investors seeking a recession-resistant industry
• Community-focused individuals passionate about helping seniors
Investment Capability & Location Preferences
• Ability to meet initial investment and working capital requirements
• Preference for territories with strong senior population demographics
• Ideal for suburban, urban, and mid-sized city markets
• Franchisees who can dedicate time to operations and community building
| Category | Estimated Amount (USD) | Details |
|---|---|---|
| Total Investment Required | $75,000 – $150,000 | Includes setup, licensing, insurance, tech systems, caregiver recruitment, and opening expenses. |
| Minimum Cash Required | $75,000 | Recommended liquid capital to start operations smoothly. |
| Franchise Fee | $30,000 – $45,000 | Depends on territory size and franchise program selected. |
| Training & Onboarding Costs | $2,000 – $5,000 | Covers initial training, materials, onboarding tools, and compliance support. |
| Office Setup / Infrastructure | $5,000 – $15,000 | Can start home-based or with a small office; includes furniture, equipment, software. |
| Technology Systems | $1,000 – $4,000 | Scheduling software, CRM, payroll systems, communication tools. |
| Initial Marketing Budget | $3,000 – $10,000 | Local advertising, digital campaigns, launch promotions. |
| Ongoing Monthly Marketing | $500 – $2,000 | Local brand visibility, online ads, lead generation, community outreach. |
| Working Capital | $20,000 – $40,000 | Recommended for first 3–6 months of caregiver payroll, admin, and operations. |
| Royalty Fees | 5% – 7% of Gross Revenue | Paid weekly or monthly depending on the franchise agreement. |
| Brand Fund / Marketing Fund | 1% – 2% | Supports national marketing, branding, and digital campaigns. |
| Expected ROI | 12% – 20% annually (varies) | Based on location, caregiver team size, and market demand. |
| Break-Even Timeline | 12 – 18 Months | Most franchisees reach break-even once recurring clients and referrals increase. |
| Primary Revenue Streams | Varies by service | Companion care, personal care, respite services, lifestyle support, mobility assistance. |
