2002
60
$750,000
$30,000
$884,000
No
Chronic Tacos is a fast-casual restaurant chain that has been serving bold, customizable Mexican cuisine since 2002. Founded in Newport Beach, California, by Daniel Biello and Randy Wyner, the brand was inspired by the vibrant taco culture of Southern California. With a commitment to fresh ingredients and a laid-back, surf-inspired atmosphere, Chronic Tacos has grown into a beloved destination for taco enthusiasts across the United States.
The franchise offers a diverse menu featuring tacos, burritos, tostada bowls, carne asada fries, and churros, all made to order with a variety of proteins and toppings. Guests can enjoy a personalized dining experience, choosing from options like carne asada, chicken, carnitas, and vegetarian proteins, including fajita vegetables and Beyond Beef Crumbles. This emphasis on customization and quality has helped Chronic Tacos establish a strong brand presence and a loyal customer base.
Proven Business Model: With over 60 locations across the U.S., Canada, and Japan, Chronic Tacos has demonstrated consistent growth and brand recognition.
Strong Brand Identity: The brand's unique blend of authentic Mexican flavors and Southern California culture resonates with a wide demographic, from college students to families.
Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring they have the tools and knowledge to succeed.
Diverse Menu Offerings: The customizable menu caters to a variety of dietary preferences, including vegetarian and vegan options, appealing to a broad customer base.
Community Engagement: Chronic Tacos actively participates in local events and promotions, fostering strong community ties and customer loyalty.
Established: 2002 in Newport Beach, California
Franchising Since: 2006
Founders: Daniel Biello and Randy Wyner
Ownership: Privately held; majority control acquired by Michael Mohammed and Randy Wyner in 2012
Market Presence: Over 60 locations across the United States, Canada, and Japan
Industry Category: Fast-Casual Mexican Cuisine
Chronic Tacos began as a single location in Newport Beach, California, and expanded rapidly through franchising starting in 2006. The brand's commitment to quality and customization has fueled its growth, with locations now spanning multiple countries. In 2012, Michael Mohammed and Randy Wyner acquired majority control of the company, focusing on revitalizing the brand and expanding its reach. The franchise offers both traditional storefronts and food truck options, providing flexibility for franchisees.
Pre-Launch Support:
Site Selection Assistance: Guidance in choosing optimal locations based on market research and demographics.
Restaurant Design: Assistance with layout and design to align with brand standards.
Construction Guidance: Support during the build-out phase to ensure timely and cost-effective completion.
Equipment Ordering: Help in sourcing and ordering necessary equipment and supplies.
Marketing and Graphic Design: Development of pre-opening marketing materials and promotional strategies.
Operational Support:
On-the-Job Training: Approximately 160 hours of hands-on training at a corporate location.
Classroom Training: Around 40 hours of classroom instruction covering operational procedures and brand standards.
Ongoing Support: Continuous assistance from a dedicated Field Support Manager, focusing on quality control, food safety, and operational efficiency.
Franchise Advisory Council: A platform for franchisees to provide feedback and collaborate on best practices.
Chronic Tacos seeks franchisees who are:
Passionate About Food: A genuine interest in the food industry and a commitment to quality and customer satisfaction.
Business Savvy: Experience in managing operations, finances, and staff, preferably in the food service industry.
Community-Oriented: Active involvement in local communities and a desire to build strong customer relationships.
Financially Capable: Ability to meet the financial requirements and invest in the business's success.
Hands-On Operators: Willingness to be actively involved in day-to-day operations, ensuring consistent quality and service.
Ideal candidates should have a strong work ethic, leadership skills, and a passion for delivering exceptional dining experiences.
| Category | Details / Amount |
|---|---|
| Initial Franchise Fee | $30,000 |
| Total Initial Investment | $284,000 – $884,000 |
| Minimum Net Worth Requirement | $750,000 |
| Minimum Liquid Capital Requirement | $300,000 |
| Royalty Fee | 6% of gross sales |
| Brand Fund Fee (Marketing Fee) | 2% of gross sales |
| Average Gross Revenue per Unit | $847,991 |
| Break-Even Time | 2–3 years (approx.) |
| Potential Revenue Streams | Dine-in, takeout, delivery, catering, food trucks |
| Ongoing Support / Training Costs | Included in franchise fee; additional optional marketing programs may apply |
| Infrastructure / Build-Out Cost | Included in total initial investment range |
| Marketing Budget | Typically 2% of gross sales (Brand Fund Fee) |
| Working Capital | Included in initial investment estimate; varies by location |
