2015
31
$130,450
$50,000
$224,500
No
Clean Your Dirty Face® is revolutionizing the skincare industry with its innovative facial bar concept, offering express, high-quality facials in just 30 minutes. Founded by Shama Patel in 2015, the brand has rapidly expanded across the United States, providing a unique, efficient, and affordable skincare experience.
Positioned at the intersection of wellness and convenience, Clean Your Dirty Face® caters to the growing demand for quick, effective skincare solutions. The brand's commitment to clean, non-toxic products and professional services has garnered recognition from leading publications, including Refinery29, PureWow, and Marie Claire.
With a proven business model, strong brand identity, and a dedicated customer base, Clean Your Dirty Face® presents a compelling franchise opportunity for entrepreneurs seeking to invest in the booming personal care industry.
Proven Business Model: Clean Your Dirty Face® has demonstrated consistent growth, with 31 locations operating across various states as of 2025.
High Demand for Services: The brand's express 30-minute facials cater to busy professionals and individuals seeking convenient skincare solutions.
Strong Brand Recognition: Endorsements from reputable media outlets enhance the brand's credibility and appeal.
Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring a smooth operational experience.
Scalable Business Model: The franchise offers flexibility in location selection and potential for multi-unit ownership.
Established Year: 2015
Franchise Units: 31 locations as of 2025
Founders: Shama Patel, a former attorney and entrepreneur, founded Clean Your Dirty Face® to provide accessible skincare solutions.
Company History: The brand began with a single location in Chicago and has expanded rapidly due to its innovative concept and strong market demand.
Ownership: Privately owned and operated by Shama Patel.
Market Presence in the USA: Clean Your Dirty Face® has a growing presence in states including Arizona, California, Colorado, Florida, Georgia, Illinois, Michigan, North Carolina, and Texas.
Industry Category: Personal-Care Businesses, specifically within the skincare and wellness sector.
Clean Your Dirty Face® ensures that every franchisee is fully equipped to run a successful business through comprehensive support before, during, and after launch. The support is structured in several key areas:
Site Selection & Evaluation: Assistance in identifying high-traffic, strategic locations suitable for the facial bar concept.
Lease Negotiation & Setup: Guidance on negotiating commercial leases and optimizing the store layout for maximum efficiency and customer appeal.
Store Design & Build-Out: Support with store construction, interior design, equipment procurement, and brand-compliant aesthetics to create a welcoming environment.
Regulatory Assistance: Guidance on obtaining necessary permits, licenses, and compliance with local and federal regulations.
Hands-On Training: Practical training at an existing franchise or corporate location, covering day-to-day operations, customer service, and product application techniques.
Standard Operating Procedures (SOPs): Detailed manuals covering procedures for skincare services, client management, hygiene standards, and safety protocols.
Inventory & Supply Management: Training on sourcing, ordering, and managing inventory efficiently to ensure smooth operations and cost control.
Brand Marketing Materials: Access to professionally designed marketing collateral, including brochures, flyers, social media templates, and email campaigns.
Digital Marketing Guidance: Instruction on managing online presence, social media promotion, SEO, and local advertising strategies to drive customer traffic.
Launch Marketing Assistance: Support in creating buzz and generating initial clientele through local events, promotions, and PR campaigns.
Continued Education: Periodic workshops, webinars, and refresher courses on new skincare techniques, trends, and customer service strategies.
Operational Guidance: Regular check-ins from the corporate team to monitor performance, provide advice, and address any operational challenges.
Performance Analytics: Tools and reporting systems to track sales, client retention, and profitability, helping franchisees make informed business decisions.
Franchisee Community: Access to a network of fellow franchisees for sharing best practices, tips, and collaboration opportunities.
Point-of-Sale (POS) System: Implementation and training on a web-based POS system for seamless appointment scheduling, billing, and reporting.
Customer Relationship Management (CRM): Tools for managing client information, loyalty programs, and marketing campaigns efficiently.
Clean Your Dirty Face® seeks franchisees who are motivated, capable, and passionate about delivering high-quality skincare services. The ideal candidate is someone who aligns with the brand’s vision, can manage day-to-day operations effectively, and has the resources to grow the business successfully.
Must have a strong desire to own and operate a business.
Comfortable taking initiative and making decisions independently while following a proven franchise model.
Willing to embrace a hands-on approach, particularly during the launch and early operational phase.
Experience in management, retail, sales, or customer service is highly desirable.
Ability to lead and motivate a team of employees, ensuring excellent customer experiences.
Understanding of basic financial and operational principles to manage budgets, revenue, and expenses effectively.
Genuine interest in health, beauty, and wellness sectors.
Committed to maintaining high-quality standards in services and products.
Enthusiastic about creating positive experiences for clients and promoting skincare awareness.
Minimum net worth of $300,000 and liquid assets of at least $100,000 to invest in the franchise.
Ability to sustain initial operating costs, working capital, and ongoing expenses until the business reaches profitability.
Comfortable with franchise fees, royalty obligations, and marketing investments.
Interest in opening franchises in high-traffic areas, shopping centers, or urban neighborhoods with a demographic that values self-care and wellness.
Understanding of local market dynamics, including customer preferences and competitive landscape.
Dedicated to upholding Clean Your Dirty Face®’s reputation for quality, professionalism, and customer satisfaction.
Willing to adhere to franchise guidelines, SOPs, and operational policies.
Open to continuous learning through ongoing training and updates provided by the corporate team.
Looking for a sustainable, long-term business opportunity rather than a short-term venture.
Interested in potential expansion, multi-unit ownership, or growth within the franchise network.
| Financial Category | Details / Range (USD) |
|---|---|
| Total Investment Required | $130,450 – $224,500 |
| Franchise Fee | $50,000 |
| Minimum Net Worth Requirement | $300,000 |
| Liquid Assets Requirement | $100,000 |
| Infrastructure / Build-Out | $38,000 – $88,000 |
| Working Capital | $10,000 – $15,000 (recommended for first 3 months of operation) |
| Royalty Fees | 5% of gross sales |
| Advertising / Marketing Fee | 1% of gross sales |
| Break-Even Time | 6 months – 2+ years (depending on location and management) |
| Expected ROI | Variable, dependent on location, operational efficiency, and market conditions |
| Potential Revenue Streams | - Express facial services - Membership packages - Retail sales of skincare products |
