Established
2015
Franchise Units
31
Minimum Investment
$130,450
Franchise Fee
$50,000
Total Investment Range
$224,500
Home Based
No
Description
Clean Your Dirty Face® is revolutionizing the skincare industry with its innovative facial bar concept, offering express, high-quality facials in just 30 minutes. Founded by Shama Patel in 2015, the brand has rapidly expanded across the United States, providing a unique, efficient, and affordable skincare experience.
Positioned at the intersection of wellness and convenience, Clean Your Dirty Face® caters to the growing demand for quick, effective skincare solutions. The brand's commitment to clean, non-toxic products and professional services has garnered recognition from leading publications, including Refinery29, PureWow, and Marie Claire.
With a proven business model, strong brand identity, and a dedicated customer base, Clean Your Dirty Face® presents a compelling franchise opportunity for entrepreneurs seeking to invest in the booming personal care industry.
Why Invest in this Franchise?
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Proven Business Model: Clean Your Dirty Face® has demonstrated consistent growth, with 31 locations operating across various states as of 2025.
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High Demand for Services: The brand's express 30-minute facials cater to busy professionals and individuals seeking convenient skincare solutions.
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Strong Brand Recognition: Endorsements from reputable media outlets enhance the brand's credibility and appeal.
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Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring a smooth operational experience.
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Scalable Business Model: The franchise offers flexibility in location selection and potential for multi-unit ownership.
Background
Established Year: 2015
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Franchise Units: 31 locations as of 2025
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Founders: Shama Patel, a former attorney and entrepreneur, founded Clean Your Dirty Face® to provide accessible skincare solutions.
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Company History: The brand began with a single location in Chicago and has expanded rapidly due to its innovative concept and strong market demand.
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Ownership: Privately owned and operated by Shama Patel.
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Market Presence in the USA: Clean Your Dirty Face® has a growing presence in states including Arizona, California, Colorado, Florida, Georgia, Illinois, Michigan, North Carolina, and Texas.
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Industry Category: Personal-Care Businesses, specifically within the skincare and wellness sector.
Support Training
Clean Your Dirty Face® ensures that every franchisee is fully equipped to run a successful business through comprehensive support before, during, and after launch. The support is structured in several key areas:
1. Pre-Launch Support
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Site Selection & Evaluation: Assistance in identifying high-traffic, strategic locations suitable for the facial bar concept.
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Lease Negotiation & Setup: Guidance on negotiating commercial leases and optimizing the store layout for maximum efficiency and customer appeal.
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Store Design & Build-Out: Support with store construction, interior design, equipment procurement, and brand-compliant aesthetics to create a welcoming environment.
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Regulatory Assistance: Guidance on obtaining necessary permits, licenses, and compliance with local and federal regulations.
2. Operational Training
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Hands-On Training: Practical training at an existing franchise or corporate location, covering day-to-day operations, customer service, and product application techniques.
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Standard Operating Procedures (SOPs): Detailed manuals covering procedures for skincare services, client management, hygiene standards, and safety protocols.
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Inventory & Supply Management: Training on sourcing, ordering, and managing inventory efficiently to ensure smooth operations and cost control.
3. Marketing & Sales Support
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Brand Marketing Materials: Access to professionally designed marketing collateral, including brochures, flyers, social media templates, and email campaigns.
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Digital Marketing Guidance: Instruction on managing online presence, social media promotion, SEO, and local advertising strategies to drive customer traffic.
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Launch Marketing Assistance: Support in creating buzz and generating initial clientele through local events, promotions, and PR campaigns.
4. Academic & Ongoing Support
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Continued Education: Periodic workshops, webinars, and refresher courses on new skincare techniques, trends, and customer service strategies.
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Operational Guidance: Regular check-ins from the corporate team to monitor performance, provide advice, and address any operational challenges.
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Performance Analytics: Tools and reporting systems to track sales, client retention, and profitability, helping franchisees make informed business decisions.
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Franchisee Community: Access to a network of fellow franchisees for sharing best practices, tips, and collaboration opportunities.
5. Technology & Systems Support
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Point-of-Sale (POS) System: Implementation and training on a web-based POS system for seamless appointment scheduling, billing, and reporting.
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Customer Relationship Management (CRM): Tools for managing client information, loyalty programs, and marketing campaigns efficiently.
Ideal Candidate
Clean Your Dirty Face® seeks franchisees who are motivated, capable, and passionate about delivering high-quality skincare services. The ideal candidate is someone who aligns with the brand’s vision, can manage day-to-day operations effectively, and has the resources to grow the business successfully.
1. Entrepreneurial Spirit
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Must have a strong desire to own and operate a business.
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Comfortable taking initiative and making decisions independently while following a proven franchise model.
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Willing to embrace a hands-on approach, particularly during the launch and early operational phase.
2. Business Acumen
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Experience in management, retail, sales, or customer service is highly desirable.
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Ability to lead and motivate a team of employees, ensuring excellent customer experiences.
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Understanding of basic financial and operational principles to manage budgets, revenue, and expenses effectively.
3. Passion for Skincare and Wellness
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Genuine interest in health, beauty, and wellness sectors.
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Committed to maintaining high-quality standards in services and products.
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Enthusiastic about creating positive experiences for clients and promoting skincare awareness.
4. Financial Capability
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Minimum net worth of $300,000 and liquid assets of at least $100,000 to invest in the franchise.
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Ability to sustain initial operating costs, working capital, and ongoing expenses until the business reaches profitability.
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Comfortable with franchise fees, royalty obligations, and marketing investments.
5. Location Preference and Market Understanding
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Interest in opening franchises in high-traffic areas, shopping centers, or urban neighborhoods with a demographic that values self-care and wellness.
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Understanding of local market dynamics, including customer preferences and competitive landscape.
6. Commitment to Brand Standards
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Dedicated to upholding Clean Your Dirty Face®’s reputation for quality, professionalism, and customer satisfaction.
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Willing to adhere to franchise guidelines, SOPs, and operational policies.
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Open to continuous learning through ongoing training and updates provided by the corporate team.
7. Long-Term Vision
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Looking for a sustainable, long-term business opportunity rather than a short-term venture.
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Interested in potential expansion, multi-unit ownership, or growth within the franchise network.
Financial Detail
| Financial Category | Details / Range (USD) |
|---|---|
| Total Investment Required | $130,450 – $224,500 |
| Franchise Fee | $50,000 |
| Minimum Net Worth Requirement | $300,000 |
| Liquid Assets Requirement | $100,000 |
| Infrastructure / Build-Out | $38,000 – $88,000 |
| Working Capital | $10,000 – $15,000 (recommended for first 3 months of operation) |
| Royalty Fees | 5% of gross sales |
| Advertising / Marketing Fee | 1% of gross sales |
| Break-Even Time | 6 months – 2+ years (depending on location and management) |
| Expected ROI | Variable, dependent on location, operational efficiency, and market conditions |
| Potential Revenue Streams | - Express facial services - Membership packages - Retail sales of skincare products |