Established
2015
Franchise Units
33
Minimum Investment
$131,797
Franchise Fee
$50,000
Total Investment Range
$233,847
Home Based
No
Description
Clean Your Dirty Face® is revolutionizing the skincare industry with its innovative facial bar concept, offering express, high-quality facials in just 30 minutes. Founded by Shama Patel in 2015, the brand has rapidly expanded across the United States, providing a unique, efficient, and affordable skincare experience.
Positioned at the intersection of wellness and convenience, Clean Your Dirty Face® caters to the growing demand for quick, effective skincare solutions. The brand's commitment to clean, non-toxic products and professional services has garnered recognition from leading publications, including Refinery29, PureWow, and Marie Claire.
With a proven business model, strong brand identity, and a dedicated customer base, Clean Your Dirty Face® presents a compelling franchise opportunity for entrepreneurs seeking to invest in the booming personal care industry.
Why Invest in this Franchise?
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Proven Business Model: Clean Your Dirty Face® has demonstrated consistent growth, with 33 locations operating across various states as of 2026.
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High Demand for Services: The brand's express 30-minute facials cater to busy professionals and individuals seeking convenient skincare solutions.
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Strong Brand Recognition: Endorsements from reputable media outlets enhance the brand's credibility and appeal.
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Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring a smooth operational experience.
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Scalable Business Model: The franchise offers flexibility in location selection and potential for multi-unit ownership.
Background
Founded Year: 2015
Franchising Since: 2015
Franchising Active Units: 33+ locations across 11 states (and growing)
Parent Company: Mud Franchising LLC
Founder: Shama Patel (former attorney turned beauty entrepreneur)
Headquarters: Chicago, Illinois
Industry Category: Personal Care / Wellness / Skincare Boutique
After struggling with skin issues during her law career, founder Shama Patel recognized a massive gap in the beauty market: there was no middle ground between expensive day spas and complex clinical treatments. She launched the first Clean Your Dirty Face facial bar in Chicago in 2015 and began franchising that same year to bring efficient, high-quality facials to urban and suburban neighborhoods nationwide. Today, the company has administered over one million facials and continues its rapid expansion across prime U.S. markets.
Support Training
Clean Your Dirty Face provides a comprehensive support network to ensure owners can scale smoothly, regardless of prior beauty experience:
Pre-Launch Site Selection & Buildout: Assistance with real estate scouting, lease negotiations, store design, and contractor management to ensure optimal site layout.
Skin Boss Training Program: Extensive initial operational training covering staff management, local marketing, inventory control, customer acquisition, and software operation.
Esthetician & Team Onboarding: Systems and protocols to help recruit, onboard, and retain licensed estheticians who execute the 30-minute treatment menu.
Marketing & PR Assets: Access to field-tested grand opening launch campaigns, social media toolkits, digital ad templates, and local public relations strategies.
Ongoing Operational Support: Continuous field coaching, real-time analytics monitoring via a centralized POS platform, product development updates, and regular regional check-ins.
Ideal Candidate
- The Community Leader: Someone who loves people and understands how to build a loyal local following.
The Operations Mind: You don't need to be an esthetician, but you do need to be a savvy manager who can lead a small team of "Skincare Experts."
Financial Capability: Candidates should have a strong credit profile and the liquid capital necessary to weather the initial ramp-up period.
Passion for Wellness: A genuine interest in the "clean beauty" movement and the desire to provide an ethical, high-quality service.
Location Preference: Urban or high-end suburban "lifestyle centers" where target demographics (typically ages 20–55) live, work, and shop.
Financial Detail
| Financial Metric | Cost / Specification |
| Total Estimated Initial Investment | $131,797 – $233,847 (Up to $333,847 for multi-unit development) |
| Initial Franchise Fee | $50,000 |
| Minimum Liquid Capital Required | $100,000 |
| Minimum Net Worth Required | $300,000 |
| Leasehold Improvements & Buildout | $38,000 – $88,000 |
| Training Fee & Travel Expenses | $5,500 – $10,000 |
| Initial Inventory & Supplies | $10,000 – $17,000 |
| Grand Opening Marketing | $5,000 – $15,000 |
| Royalty Fee | 5% of Gross Sales |
| Marketing / Brand Fund Fee | 2% of Gross Sales |
| Potential Revenue Streams | Monthly recurring memberships, single facial packages, retail product sales, and service add-ons. |
| Average Unit Revenue (AUV) | ~$304,000+ per location annually |
| Agreement Term | 5 Years (Renewable) |