2020
25
$350,000
$45,000
$650,000
No
DROP Sauna Studio + AthletiCouture represents the next evolution in the wellness and lifestyle industry — where luxury infrared sauna therapy meets high-end activewear fashion. This franchise merges two booming markets: the growing demand for holistic wellness and the rapidly expanding athleisure fashion sector.
At DROP Sauna Studio, members enjoy cutting-edge infrared sauna sessions, cold plunge therapies, LED light rejuvenation, and recovery-focused wellness experiences designed to detoxify, rejuvenate, and optimize body performance. Meanwhile, AthletiCouture adds a stylish retail dimension, offering premium, eco-conscious activewear and performance apparel that align perfectly with the modern wellness lifestyle.
This innovative dual-concept model positions DROP Sauna Studio + AthletiCouture as a unique and highly profitable franchise opportunity in the USA — appealing to entrepreneurs who want to invest in the future of health, recovery, and sustainable fashion.
Whether located in urban fitness hubs, upscale shopping districts, or suburban wellness communities, the brand creates an aspirational environment that blends self-care with luxury retail. With a proven model, comprehensive franchise support, and a passionate community of wellness-driven customers, DROP Sauna Studio + AthletiCouture is set to redefine how Americans experience recovery, relaxation, and style.
Two-in-One Business Model – Combine a high-end wellness studio with a premium retail concept for double the revenue potential.
Booming Industry Demand – The U.S. infrared sauna market is projected to grow rapidly due to rising health awareness and interest in detoxification, recovery, and longevity.
Strong Lifestyle Branding – AthletiCouture creates a continuous income stream through apparel sales and strengthens brand loyalty through community engagement.
High Customer Retention – With membership models, package programs, and exclusive retail offers, DROP ensures repeat clientele and stable recurring income.
Turnkey Franchise System – Comprehensive training, operational systems, and marketing resources simplify ownership, even for first-time entrepreneurs.
Sustainability & Wellness Alignment – Eco-friendly materials, energy-efficient equipment, and wellness-oriented branding resonate with modern U.S. consumers.
Franchise Name: DROP Sauna Studio + AthletiCouture
Established Year: 2020
Founders: Created by a team of wellness enthusiasts and fashion innovators who recognized the synergy between health, recovery, and lifestyle branding.
Franchise Units: 25+ locations operating or in development across major U.S. wellness markets such as California, Texas, Florida, and New York.
Industry Category: Health, Wellness, and Lifestyle Retail Franchise
Company History:
The concept was first introduced in 2020 with a mission to provide accessible, luxurious, and science-backed recovery experiences. The brand rapidly gained traction among athletes, fitness enthusiasts, and wellness-conscious professionals. By 2022, DROP partnered with leading fashion designers to create AthletiCouture, a boutique retail brand featuring sustainable, performance-driven activewear.
Market Presence:
DROP has quickly become a standout in the U.S. wellness sector, known for its upscale environment, tech-driven recovery equipment, and retail integration. The brand’s success stems from its ability to blend wellness and lifestyle retail into a unified customer experience — setting it apart from traditional sauna studios.
DROP Sauna Studio + AthletiCouture provides an extensive franchise support system designed to guide franchise owners from pre-launch planning through ongoing business operations:
Site Selection Assistance: Guidance on choosing prime locations with demographic alignment and high visibility.
Studio Design & Build-Out: Comprehensive design and layout plans to ensure a luxurious, efficient, and brand-consistent customer experience.
Vendor & Equipment Setup: Access to approved vendors, infrared sauna equipment suppliers, and retail inventory channels.
Comprehensive Owner Training Program: A multi-day onboarding covering operations, employee management, financial performance, and customer service.
Staff Training: Certification programs for sauna technicians, wellness consultants, and retail associates to deliver a seamless brand experience.
Technology Integration: Training on booking systems, POS solutions, CRM platforms, and membership management tools.
Pre-Opening Marketing Launch Kit: Includes digital campaigns, influencer outreach, and local grand opening events.
Ongoing National Marketing: Corporate-driven campaigns, SEO optimization, and social media support to maintain brand visibility.
Local Marketing Guidance: Templates, promotional materials, and regional advertising strategies.
Dedicated Franchise Consultant: Continuous operational and business performance support.
Refresher Training & Conferences: Regular workshops to update franchisees on new trends, technologies, and apparel lines.
Product & Retail Expansion Support: Assistance with seasonal fashion inventory, new product lines, and local retail events.
DROP Sauna Studio + AthletiCouture seeks motivated entrepreneurs passionate about health, wellness, and lifestyle branding. Ideal candidates include:
Health & Wellness Enthusiasts: Individuals passionate about holistic living, fitness, and recovery solutions.
Multi-Unit Investors: Experienced franchise operators looking to expand portfolios with a scalable wellness concept.
Entrepreneurs with Customer Service Focus: People who value luxury experiences and high-end hospitality.
Financially Capable Investors: Those able to meet initial investment requirements and maintain working capital for growth.
Preferred Locations: Urban centers, high-income suburbs, and areas with strong fitness and wellness communities.
The best franchisees are proactive leaders who embrace both wellness and fashion as lifestyle movements — creating communities around balance, recovery, and performance.
| Financial Category | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $350,000 – $650,000 |
| Minimum Investment | $350,000 |
| Franchise Fee | $45,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fund | 2% of gross sales |
| Infrastructure & Equipment Cost | $150,000 – $300,000 |
| Retail & Apparel Inventory | $25,000 – $50,000 |
| Working Capital | $50,000 – $100,000 |
| Expected ROI | 25% – 35% annually |
| Break-Even Period | 12 – 24 months |
| Potential Revenue Streams | Sauna memberships, session packages, retail apparel sales, recovery add-ons, private events, and wellness product lines |
