2017
3
$400,000
$40,000
$500,000
No
Coconut Cove is a premier indoor playground and family entertainment center designed for children aged 0 to 12. With multiple locations in Utah, Coconut Cove offers a safe, clean, and engaging environment where children can explore, play, and celebrate. The facility features a variety of play structures, including ball cannons, spiral slides, toddler trampolines, and interactive play zones, ensuring endless fun for young adventurers.
Beyond play, Coconut Cove is renowned for hosting memorable birthday parties and community events, making it a beloved destination for families. The franchise model is built on a foundation of safety, cleanliness, and affordability, catering to the growing demand for quality indoor recreational spaces.
Proven Business Model: Coconut Cove's established presence in Utah demonstrates a successful and replicable business model.
Growing Market Demand: With increasing urbanization and unpredictable weather, indoor play centers are becoming essential for families seeking safe recreational options.
Comprehensive Support: Franchisees receive extensive training and ongoing support in operations, marketing, and customer service, ensuring a smooth business journey.
Community Engagement: The brand's commitment to community involvement through school partnerships and local events enhances its reputation and customer loyalty.
Established Year:
Coconut Cove was founded in 2017 in Vineyard, Utah, by Peter and Kira Jay, a husband-and-wife team driven by a vision to create safe, engaging, and family-friendly indoor play spaces.
Franchise Units:
As of 2025, Coconut Cove operates three locations in Utah: Vineyard, Centerville, and North Logan. The brand is actively expanding across the United States, seeking franchise partners to replicate its successful model in suburban and urban areas with a high density of families.
Founders and Brand Journey:
Peter and Kira Jay, as parents and entrepreneurs, recognized a growing need for year-round recreational spaces where children could play safely and develop social skills. They began with a tropical-themed indoor playground in Vineyard, featuring innovative play structures such as ball cannons, spiral slides, crawl tunnels, and toddler zones. The initial success led to further expansion and the formalization of a franchise model.
Company History and Ownership:
Coconut Cove is privately owned, with a focus on sustainable growth, operational excellence, and family-centered experiences. Since its inception, the brand has built a reputation for safety, cleanliness, and customer satisfaction. Its operational model emphasizes quality control, staff training, and innovative play designs that appeal to both children and parents.
Market Presence in the USA:
Currently, Coconut Cove is established in Utah, serving as a popular destination for families seeking safe indoor recreation. With a proven business model, the franchise is poised for national expansion into suburban and urban regions where indoor family entertainment centers are in demand.
Industry Category:
Coconut Cove operates in the Indoor Playgrounds & Family Entertainment Center sector. This industry has seen consistent growth due to urbanization, dual-income families, and the need for safe indoor recreational spaces that provide both fun and developmental value for children.
Other Information:
Coconut Cove differentiates itself from competitors by combining high-quality play equipment, a tropical-themed environment, structured birthday party packages, and a strong community engagement strategy. Its franchise model is designed for scalability, with comprehensive support for franchisees in operations, marketing, and customer service.
Coconut Cove offers a robust support system for its franchisees:
Pre-Launch Support: Assistance with site selection, lease negotiation, and facility design tailored to the brand's standards.
Operational Training: Comprehensive training covering daily operations, staff management, and customer service excellence.
Marketing Assistance: Guidance in local marketing strategies, digital presence, and promotional campaigns to attract and retain customers.
Ongoing Support: Continuous support through regular communication, operational audits, and updates on best practices to ensure sustained success.
Coconut Cove provides comprehensive support and training to ensure franchisees can successfully operate and grow their indoor playground business. The support system covers all phases—from pre-launch to ongoing operations—so that franchisees are well-prepared to deliver a safe, engaging, and profitable experience for families.
Site Selection & Analysis: Assistance in identifying high-potential locations based on demographics, traffic patterns, and market demand.
Lease Negotiation: Guidance on negotiating favorable lease terms, ensuring long-term cost efficiency.
Facility Design & Build-Out: Support with designing a tropical-themed, child-safe environment, including playground layout, interior décor, and compliance with safety regulations.
Equipment Procurement: Assistance sourcing quality play structures, furniture, and safety materials that meet brand standards.
Permits & Licensing: Guidance in navigating local regulations, building permits, and business licensing requirements.
Hands-On Training: On-site and virtual training for franchise owners and key staff on daily operations, staffing, and child safety procedures.
Staff Management: Training in recruitment, onboarding, and retention of qualified team members.
Customer Service Excellence: Ensuring consistent, high-quality experiences for children and parents.
Health & Safety Protocols: Comprehensive guidance on maintaining a clean, safe environment compliant with local health standards.
Local Marketing Strategy: Customized marketing plans for each franchise location to attract families and increase brand awareness.
Digital Marketing Support: Assistance with social media campaigns, website optimization, and local SEO strategies.
Promotional Materials: Access to branded marketing collateral, event planning tools, and community engagement resources.
Grand Opening Support: Assistance in planning and executing a successful launch, including media outreach and promotional events.
Continuous Education: Regular updates on new play concepts, operational techniques, and child development trends.
Operational Audits & Guidance: Periodic performance reviews and consultation to optimize operational efficiency and customer satisfaction.
Franchise Network Support: Opportunities to connect with other franchisees for shared learning, best practices, and networking.
Marketing Updates: Ongoing recommendations for seasonal promotions, events, and campaigns to sustain revenue growth.
Technology & Software Support: Guidance on POS systems, membership management, and customer engagement tools.
Supply Chain Assistance: Support in sourcing consumables, merchandise, and equipment efficiently.
Crisis Management: Advisory support during emergencies, operational challenges, or public relations issues.
| Financial Component | Details / Range |
|---|---|
| Total Investment Required | Approximately $400,000 – $500,000 depending on location and facility size. |
| Minimum Investment Required | $400,000 |
| Franchise Fee | $40,000 – $50,000 (one-time) |
| Franchise Units | Each unit typically spans 4,000 – 5,000 sq. ft. |
| Infrastructure / Build-Out Cost | $250,000 – $300,000 (includes playground equipment, interior design, and safety installations) |
| Marketing Budget | $5,000 – $10,000 initial local marketing; ongoing 2–3% of gross revenue recommended |
| Working Capital | $20,000 – $30,000 for operational expenses during initial months |
| Royalty Fees | 6% of gross revenue |
| Expected ROI | 15–25% annually, depending on location and management efficiency |
| Break-Even Time | Typically 12–18 months |
| Potential Revenue Streams | Admission fees, birthday party packages, memberships, retail sales (snacks, merchandise, party items) |
