1906
3000
$28,300
$25,000
$433,800
No
Coldwell Banker Real Estate LLC stands as one of the most established and respected names in the U.S. real estate industry. Founded in 1906 in San Francisco by Colbert Coldwell and Albert Nion Tucker, the brand has grown into a global powerhouse with approximately 3,000 independently owned and operated franchised broker offices across 47 countries and territories. As a subsidiary of Anywhere Real Estate, Coldwell Banker offers a comprehensive suite of services, including residential and commercial real estate brokerage, property management, and luxury real estate services.
The Coldwell Banker franchise model is designed for entrepreneurs seeking to leverage a trusted brand, cutting-edge technology, and a robust support system. Whether you're an experienced real estate professional or a newcomer to the industry, Coldwell Banker provides the tools and resources necessary to build a successful business.
Investing in a Coldwell Banker franchise offers several compelling advantages:
Established Brand Recognition: Benefit from over a century of brand equity and trust in the real estate market.
Comprehensive Training & Support: Receive extensive training and ongoing support to ensure your success.
Advanced Technology Suite: Access to industry-leading tools and platforms to streamline operations and enhance client experiences.
Global Network: Tap into a vast network of professionals and resources across the globe.
Diverse Revenue Streams: Opportunities to generate income through residential, commercial, and luxury real estate services.
1. Established Year & Founders
Founded: 1906
Founders: Colbert Coldwell and Albert Nion Tucker
Coldwell Banker began as a small real estate brokerage in San Francisco, California, with a vision of providing honest, high-quality services in real estate transactions.
2. Franchising History
Franchise Launch: 1982
Coldwell Banker transitioned from a regional brokerage to a franchise model to expand its presence across the United States and internationally. This allows independent entrepreneurs to operate under the trusted Coldwell Banker brand.
3. Ownership & Corporate Structure
Parent Company: Anywhere Real Estate, Inc. (formerly Realogy Holdings Corp)
Coldwell Banker operates as a subsidiary, benefiting from corporate resources, technology, and global brand recognition while allowing franchisees independent ownership of local offices.
4. Brand Journey & Company History
Initially a small firm in San Francisco, Coldwell Banker built its reputation on integrity, client focus, and innovation in real estate practices.
Introduced luxury property services under the “Coldwell Banker Global Luxury” division to cater to high-end markets.
Expanded internationally, now present in 47 countries with around 3,000 franchised offices, making it one of the most recognizable real estate brands worldwide.
5. Market Presence in the USA & Industry Category
Coldwell Banker is a leading brand in residential, commercial, and luxury real estate brokerage.
Holds strong market recognition and trust due to over 115 years of operation.
Its network spans urban, suburban, and international markets, offering franchisees a strong platform to operate.
6. Other Key Information
Coldwell Banker is not just a brokerage—it’s a franchise system providing proven business models, marketing strategies, and advanced technology tools to ensure franchisee success.
It has earned multiple awards for innovation, client service, and luxury property expertise.
Coldwell Banker offers a comprehensive, structured support system to ensure franchisees launch, operate, and grow their businesses successfully. Their support spans pre-launch, operational, marketing, academic, and ongoing assistance.
Before opening a franchise office, Coldwell Banker provides:
Business Planning Assistance: Guidance on office location selection, local market analysis, and financial projections.
Office Setup Support: Recommendations on office layout, technology infrastructure, and real estate tools.
Recruitment & Hiring: Help in recruiting qualified agents and administrative staff to build a strong initial team.
Regulatory Guidance: Assistance in licensing, permits, and compliance with local real estate laws.
Once the franchise is launched:
Standard Operating Procedures (SOPs): Detailed operational manuals covering daily business functions, client management, and transaction processes.
Technology Platforms: Access to Coldwell Banker’s proprietary tools for CRM, property listings, market analytics, and transaction management.
Field Support Team: Dedicated franchise support personnel provide on-site and remote guidance on operations, agent productivity, and business growth.
Coldwell Banker ensures franchisees have the tools to build local brand awareness:
National Marketing Campaigns: Franchisees benefit from nationwide advertising initiatives and brand campaigns.
Local Marketing Assistance: Templates and guidance for digital marketing, social media, print advertising, and event promotions.
Website & Lead Generation: Professionally designed websites and integrated lead generation tools to attract buyers and sellers.
Training is a core part of the franchise support structure:
Franchisee Training Programs: Classroom and online sessions covering business management, real estate practices, and leadership.
Agent Training Programs: Coldwell Banker University and e-learning platforms help agents improve sales skills, negotiation techniques, and client service.
Continuing Education: Regular workshops, seminars, and certifications to stay up-to-date with real estate trends and compliance.
Coldwell Banker ensures long-term franchisee success through:
Regular Check-ins: Operational audits and performance reviews to identify growth opportunities.
Networking & Conferences: Access to franchisee conventions, peer networking, and global events for knowledge sharing.
Technology & Innovation Updates: Continuous updates to software, tools, and marketing strategies to remain competitive in evolving markets.
Problem-Solving Assistance: Support teams are available for troubleshooting operational, marketing, or technical challenges.
Coldwell Banker looks for franchisees who combine business acumen, passion for real estate, and financial capability. The ideal candidate is someone ready to leverage a globally recognized brand while building a successful local brokerage.
Leadership & Management Skills: Strong ability to manage teams, oversee operations, and drive business growth.
Real Estate Experience: While prior real estate experience is beneficial, motivated entrepreneurs with a background in sales, marketing, or business management can also succeed.
Entrepreneurial Mindset: Comfortable making strategic decisions, taking calculated risks, and scaling a business over time.
Genuine interest in helping clients buy, sell, or lease properties.
Dedication to providing excellent customer service and maintaining long-term client relationships.
Desire to stay engaged with market trends, property valuation, and local community development.
Investment Readiness: Ability to meet the initial franchise investment requirements (typically $28,300 – $433,800 depending on location).
Working Capital: Sufficient funds to cover operational costs, staffing, and marketing until the business reaches break-even.
Net Worth & Liquidity: Demonstrates financial stability to support business growth and sustainability.
Community-Oriented: Values building relationships within the local community.
Integrity & Professionalism: Upholds ethical standards, critical in a trust-driven real estate business.
Adaptability & Resilience: Able to navigate challenges in the real estate market and respond to evolving client needs.
Ideal franchisees can operate in urban, suburban, or high-growth markets across the U.S.
Flexible to identify opportunities in regions with strong demand for residential, commercial, or luxury real estate services.
Focused on long-term business development rather than short-term gains.
Willing to invest in agent training, technology, and marketing to build a competitive edge.
Committed to expanding the franchise network and leveraging Coldwell Banker’s global brand.
| Category | Details / Range |
|---|---|
| Initial Franchise Fee | Up to $25,000 |
| Total Initial Investment | $28,300 – $433,800 (varies by location, office size, and market) |
| Net Worth Requirement | $150,000 |
| Liquid Capital Requirement | $1,500,000 |
| Royalty Fee | 5% of gross revenue |
| Advertising Royalty Fee | 3% of gross revenue |
| Working Capital Requirement | $50,000 – $100,000 |
| Expected ROI | Varies by market, generally achievable within 18–36 months |
| Break-even Time | 18 – 36 months |
| Revenue Streams | Residential sales, commercial sales, luxury properties, property management |
| Marketing Budget (Local) | Determined by franchisee, typically included in working capital and advertising fees |
| Infrastructure / Office Setup | Part of total investment; includes office lease, furnishings, technology systems |
