2001
110
$134,500
$45,000
$227,000
No
College Nannies, Sitters and Tutors (CNST), now operating under the brand name Jovie, is a leading provider of personalized childcare and tutoring services in the United States. Founded in 2001 and franchising since 2005, Jovie has established a strong presence across more than 30 states, offering a comprehensive suite of services that include nanny and sitter placements, customized tutoring, and corporate backup care solutions. The brand is renowned for its commitment to quality, reliability, and flexibility, catering to the diverse needs of modern families.
Investing in a Jovie franchise offers several compelling advantages:
Established Brand Recognition: With over two decades of experience, Jovie has built a trusted reputation in the childcare and education sector.
Diverse Service Offerings: The franchise provides a range of services, including nanny and sitter placements, tutoring, and corporate childcare solutions, allowing franchisees to tap into multiple revenue streams.
Comprehensive Support: Jovie offers extensive training and ongoing support to franchisees, ensuring they are equipped to succeed in the competitive childcare industry.
Scalable Business Model: The franchise's business model is designed for scalability, enabling franchisees to expand their operations over time.
Founding and History:
CNST was founded in 2001 by Joseph Keeley in the United States with a mission to provide trusted, reliable, and high-quality childcare and tutoring services.
The company began as a local service connecting families with qualified nannies, sitters, and tutors. Over time, it expanded its services to include corporate backup care and specialized academic tutoring.
Franchising Journey:
The franchise model was launched in 2005, allowing entrepreneurs to operate under the established CNST brand while delivering the company’s core services in their local markets.
Today, CNST has over 110 franchise locations across more than 30 states, demonstrating steady growth and national recognition.
Brand Evolution:
In 2016, CNST was acquired by Bright Horizons Family Solutions, a leading provider of employer-sponsored childcare and early education programs. This acquisition provided the franchise network with additional resources, operational support, and brand credibility.
CNST has since rebranded as Jovie, modernizing its identity while maintaining its reputation for personalized childcare and educational services.
Ownership and Management:
The franchise is currently under the management of Bright Horizons Family Solutions, which ensures consistent quality standards, access to advanced systems, and support for franchisees.
Market Presence and Industry Category:
CNST/Jovie operates in the Childcare and Education Services sector, which is a growing industry in the United States, driven by increasing demand for reliable childcare, tutoring, and family support services.
The franchise serves families, schools, and corporate clients, making it versatile and resilient across different market conditions.
Additional Information:
CNST/Jovie emphasizes quality, safety, and personalized service as its core values, which has helped it gain trust among families and maintain a high referral rate.
The franchise also provides corporate partnerships for backup childcare, expanding its revenue streams and market reach.
CNST/Jovie offers comprehensive, multi-level support to franchisees to ensure they can successfully operate their business from day one and scale over time. The support is structured into several key areas:
Site Selection & Market Analysis: Franchisees receive guidance in choosing the right location and analyzing the local market demand for childcare and tutoring services.
Business Planning Assistance: CNST provides help in creating a business plan tailored to the franchisee’s local market and goals.
Operational Setup: Support in office setup, software installation, and initial staffing requirements.
Recruitment Guidance: Assistance in hiring qualified nannies, sitters, and tutors, ensuring high-quality service from launch.
Classroom & On-the-Job Training: Franchisees undergo an in-depth training program that covers daily operations, customer service protocols, recruitment, and administrative processes.
Marketing Training: Instruction on local marketing strategies, social media promotion, referral programs, and client acquisition techniques.
Technology Training: Franchisees learn to use CNST’s proprietary management software for scheduling, billing, client management, and reporting.
Ongoing Assistance: Continuous guidance on managing day-to-day operations, staffing, and customer satisfaction.
Best Practices Sharing: Access to a network of successful franchisees and corporate mentors for advice and knowledge sharing.
Policy & Compliance Support: Help with ensuring compliance with local regulations, labor laws, and safety standards.
National Brand Recognition: Franchisees benefit from the established reputation of CNST/Jovie, which helps attract clients.
Local Marketing Materials: Templates, digital campaigns, and promotional resources are provided for local advertising.
Digital & Social Media Support: Guidance on SEO, social media management, and online client engagement strategies.
Curriculum & Program Guidance: Franchisees receive frameworks and strategies to effectively manage tutoring services and academic programs.
Ongoing Education: Access to resources, workshops, and continuing education opportunities to keep programs up-to-date and high-quality.
Proprietary Software: Includes scheduling, billing, client communication, and reporting tools to streamline operations.
Analytics & Reporting: Access to performance metrics and reporting tools to monitor business growth and service quality.
Quarterly Reviews & Strategy Sessions: Corporate team conducts regular check-ins to optimize performance.
Franchise Advisory Council: Opportunity to provide input and share ideas with the corporate leadership team.
Expansion Support: Guidance for multi-unit ownership or scaling services within the territory.
The ideal CNST/Jovie franchisee is someone who combines entrepreneurial drive, passion for childcare and education, and strong community engagement. The franchise is designed to support owners who are hands-on, committed to service quality, and eager to grow a local business in a meaningful industry.
Franchisees should have a strong business acumen and the ability to manage day-to-day operations efficiently.
They must be goal-oriented and proactive, capable of identifying new opportunities for growth, including expanding tutoring programs, childcare placements, or corporate partnerships.
A genuine interest in helping children thrive academically, socially, and emotionally is essential.
Franchisees should enjoy working with families, caregivers, and educators, and be committed to delivering high-quality services.
Successful franchisees are actively involved in their local communities, building strong relationships with families, schools, and corporate partners.
Networking and local marketing skills are important for attracting clients and establishing the franchise as a trusted community resource.
Ideal candidates must have sufficient financial resources to meet the franchise requirements:
Minimum net worth: $500,000
Liquid assets: $60,000 or more
This ensures they can handle start-up costs, operating expenses, and initial staffing requirements while sustaining business growth.
Franchisees are expected to be hands-on in managing operations, staff recruitment, and client service, especially in the early stages.
While growth may allow hiring of managers over time, active leadership is key to success.
CNST/Jovie favors franchisees who are ambitious and open to scaling their business over time, including multi-unit ownership or expanding into new services like corporate childcare or tutoring.
Willingness to adopt proprietary systems and training methods ensures consistency and quality across operations.
Individuals with experience in education, childcare, business management, or customer service are often better prepared to succeed.
However, the franchise model also supports motivated newcomers who are willing to learn and implement proven systems.
| Financial Item | Details / Range |
|---|---|
| Initial Franchise Fee | $45,000 |
| Total Initial Investment | $134,500 – $227,000 |
| Royalty Fee | 5% of Gross Revenue |
| Advertising / Marketing Fee | 2% of Gross Revenue |
| Working Capital Requirement | $30,000 – $50,000 |
| Minimum Net Worth Requirement | $500,000 |
| Minimum Liquid Assets Requirement | $60,000 |
| Franchise Units (Current) | Over 110 across 30+ U.S. states |
| Infrastructure / Setup Costs | Included in Total Investment (office space, software, staffing, initial marketing) |
| Expected ROI | Typically achievable within 2–3 years depending on market and management |
| Break-Even Time | 18–24 months |
| Revenue Streams | Nanny & sitter placements, tutoring services, corporate childcare programs |
