Established
2001
Franchise Units
110
Minimum Investment
$149,000
Franchise Fee
$39,500
Total Investment Range
$224,500
Home Based
No
Description
College Nannies, Sitters and Tutors (CNST), now operating under the brand name Jovie, is a leading provider of personalized childcare and tutoring services in the United States. Founded in 2001 and franchising since 2005, Jovie has established a strong presence across more than 30 states, offering a comprehensive suite of services that include nanny and sitter placements, customized tutoring, and corporate backup care solutions. The brand is renowned for its commitment to quality, reliability, and flexibility, catering to the diverse needs of modern families.
Why Invest in this Franchise?
Investing in a Jovie franchise offers several compelling advantages:
-
Established Brand Recognition: With over two decades of experience, Jovie has built a trusted reputation in the childcare and education sector.
-
Diverse Service Offerings: The franchise provides a range of services, including nanny and sitter placements, tutoring, and corporate childcare solutions, allowing franchisees to tap into multiple revenue streams.
-
Comprehensive Support: Jovie offers extensive training and ongoing support to franchisees, ensuring they are equipped to succeed in the competitive childcare industry.
-
Scalable Business Model: The franchise's business model is designed for scalability, enabling franchisees to expand their operations over time.
Background
The story began when Joseph Keeley, then a college student, realized that the families he was nannying for needed more than just a "babysitter"—they needed a role model. What started as a local operation in Minnesota quickly scaled through franchising starting in 2005. The brand's journey reached a milestone in 2016 when it was acquired by Bright Horizons, a world leader in child education, providing the franchise with unparalleled resources, corporate backing, and institutional knowledge. Today, the brand is undergoing a refreshing evolution into the Jovie brand name to better reflect its modern, energetic approach to childcare.
Founded: 2001
First Unit Franchised: 2005
Founder: Joseph Keeley
Headquarters: Edina, Minnesota
Parent Company: Bright Horizons Family Solutions (Acquired in 2016)
Franchised Units: 110+
Company-Owned Units: 1
Industry Category: Childcare, Education, and Household Staffing
States Registered In: All 50 U.S. states
Support Training
Financial Assistance Provided: Third-party financing, typically through FranFund
Site Selection Assistance: Yes
Lease Negotiation Assistance: Advisory support provided
Training Program: 10 total weeks of training, plus ongoing consulting and support
Mutual Discovery Process (4 to 6 weeks)
Step 1: Franchise Concept Overview
Step 2: Technology and Operations Overview
Step 3: Marketing and Recruiting Overview
Step 4: Territory Confirmation and Validation
Step 5: Agreement Review and Preparation for Meet the Team Day
Step 6: Meet The Team Day and Franchise Award
Ideal Candidate
- Business Acumen: A background in management, sales, or HR is highly beneficial. You must be comfortable managing a remote workforce of "role models."
Passion for Community: You should be driven by the desire to help families thrive and help young adults find meaningful employment.
Location Preference: The brand thrives in suburban and urban areas with high concentrations of dual-income households and professional families.
People-First Mentality: Since this is a service business, the ability to build trust with parents and inspire college-aged employees is the "secret sauce" for success.
Financial Detail
Required Cash Investment: $60,000
Estimated Total Investment: $149,000 to $224,500
Minimum Net Worth Requirement: $500,000+
Franchise Fee: $39,500
Royalty Fee: 5%
Average Number of Employees: 2
Item 19 Available: Yes
Financial Performance Representation: Available in the FDD and should be provided directly to qualified candidates by the franchisor.