2009
9
$210,000
$45,000
$496,000
No
Coolgreens is a fast-casual restaurant brand that has redefined healthy eating in the United States. Founded in 2009 in Oklahoma City, Coolgreens began with a mission to provide fresh, wholesome meals in a convenient, fast-casual setting. The brand offers a diverse menu featuring signature salads, wraps, grain bowls, and sandwiches, all crafted with high-quality ingredients to cater to health-conscious consumers. With a commitment to "Food that Feeds Your Life," Coolgreens has expanded its reach across multiple states, establishing a strong presence in Oklahoma, Texas, Nebraska, and Florida.
In 2019, Coolgreens began franchising, allowing entrepreneurs to join the brand's mission of promoting healthy living through accessible and delicious food options. The franchise model is designed to be scalable and efficient, making it an attractive opportunity for investors seeking to enter the growing health-focused dining sector.
Growing Health-Conscious Market: As consumers increasingly prioritize health and wellness, the demand for nutritious dining options continues to rise. Coolgreens positions itself at the forefront of this trend, offering a menu that appeals to a broad audience seeking healthier meal choices.
Operational Efficiency: The Coolgreens kitchen is designed for efficiency, with no grills, fryers, or exhaust vents. This streamlined setup reduces overhead costs and simplifies operations, making it easier for franchisees to manage their establishments.
Proven Business Model: With a growing number of corporate and franchise locations, Coolgreens has demonstrated a successful business model that combines quality food with exceptional customer service. Franchisees benefit from a brand with established recognition and a loyal customer base.
Supportive Franchise System: Coolgreens offers comprehensive training and ongoing support to franchisees, ensuring they have the tools and knowledge needed to succeed. From site selection assistance to marketing strategies, the franchisor is committed to the success of its franchise partners.
Established Year: 2009
Franchise Units: As of 2022, Coolgreens operates 9 units across Oklahoma, Texas, Nebraska, and Florida.
Founders: Coolgreens was founded by a group of entrepreneurs in Oklahoma City who recognized the need for healthy dining options in the area.
Company History: The brand began as a single location in Oklahoma City and has since expanded through both corporate and franchise units. The decision to franchise in 2019 allowed Coolgreens to accelerate its growth and bring its healthy dining concept to a broader audience.
Ownership: Privately held
Market Presence in the USA: Coolgreens has established a presence in several states, including Oklahoma, Texas, Nebraska, and Florida. The brand continues to explore opportunities for expansion into new markets.
Industry Category: Quick-Service Restaurants (QSR) specializing in healthy, fast-casual dining options.
Coolgreens is committed to providing its franchisees with the resources and support needed to operate successful restaurants. The support and training program includes:
Pre-Launch Support:
Assistance with site selection to ensure optimal location.
Lease negotiation support to secure favorable terms.
Comprehensive training covering all aspects of restaurant operations.
Operational Support:
Ongoing assistance to ensure smooth day-to-day operations.
Regular visits from corporate representatives to provide guidance and support.
Access to an operations manual detailing procedures and best practices.
Marketing Support:
National marketing campaigns to promote the brand.
Local store marketing strategies to drive traffic and sales.
Access to marketing materials and resources.
Training Programs:
Initial training program covering operations, customer service, and food preparation.
Ongoing training opportunities to keep staff updated on new procedures and offerings.
Access to online training modules and resources.
This comprehensive support system ensures that franchisees are well-equipped to manage their businesses effectively and deliver a consistent, high-quality experience to customers.
The ideal Coolgreens franchisee is an individual who:
Passionate About Healthy Living: Demonstrates a genuine interest in promoting health and wellness through nutritious food options.
Business Acumen: Possesses strong managerial skills and the ability to oversee daily operations efficiently.
Financial Capability: Has the financial resources to meet the investment requirements and sustain operations during the initial phase.
Community-Oriented: Engages with the local community and understands the importance of building relationships with customers.
Commitment to Quality: Is dedicated to maintaining high standards of food quality and customer service.
While prior restaurant experience is beneficial, it is not mandatory. Coolgreens provides comprehensive training to ensure franchisees are well-prepared to succeed.
| Investment Category | Details |
|---|---|
| Initial Franchise Fee | $45,000 (1st unit); $35,000 (2nd unit); $25,000 (3rd & subsequent units) |
| Total Estimated Investment | $210,000 – $496,000 |
| Working Capital | $15,500 – $27,500 |
| Royalty Fee | 5% of gross sales |
| Advertising Fee | 1% of gross sales (currently not being collected) |
| Veteran Incentives | Reduced royalty fee of 4% for veterans |
| Visa Opportunities | Eligible for E2 and EB-5 visa candidates |
| Master Franchise Options | Available for qualified investors |
| Passive Ownership | Permitted under certain conditions |
| Home-Based Operations | Not applicable; requires a physical location |
| B2B Opportunities | Yes, including catering and corporate partnerships |
