1989
14
$762,600
$40,000
$899,800
No
Così is a distinguished American fast-casual restaurant chain renowned for its signature flatbread sandwiches, soups, salads, and signature coffee blends. Originating from Paris in 1989, Così introduced its unique concept to the U.S. in 1996, captivating diners with its artisanal approach to casual dining. The name "Così" is inspired by the opera Così fan tutte, reflecting the founder's appreciation for cultural refinement. Headquartered in Mountainside, New Jersey, Così operates primarily in the Northeastern United States, with a commitment to providing a warm, inviting atmosphere and a menu that emphasizes fresh, high-quality ingredients.
Proven Brand Legacy: With over three decades of culinary innovation, Così has established a loyal customer base and a strong brand identity.
Distinctive Menu Offerings: The flatbread sandwich, a hallmark of Così, offers a unique dining experience that sets it apart in the competitive fast-casual market.
Strategic Market Presence: Focused expansion in the Northeastern U.S. allows for concentrated brand recognition and operational efficiency.
Franchisee-Centric Support: Così provides comprehensive training and ongoing support to ensure franchisee success and brand consistency.
Così is a renowned fast-casual restaurant brand with a focus on flatbread sandwiches, soups, salads, and premium coffee offerings. The brand has a rich history that blends European inspiration with American entrepreneurship:
Established Year: Così was originally founded in 1989 in Paris, France by Drew Harre. It was inspired by the Italian opera Così fan tutte, reflecting a commitment to sophistication and high-quality culinary experiences. The U.S. expansion began in 1996, introducing the brand to American diners.
Founders: While Drew Harre started the concept in Paris, Shep and Jay Wainwright were instrumental in bringing Così to the U.S., helping establish its operations and brand recognition in the American fast-casual market.
Ownership: Over the years, Così experienced both growth and financial challenges. After restructuring, the company came under new ownership in 2017, focusing on revitalizing its locations, updating menus, and strengthening franchise operations.
Franchise Units: Currently, Così operates approximately 14 locations in the United States, with a strong focus on the Northeastern region. Its selective expansion strategy emphasizes maintaining brand quality and operational efficiency.
Brand Journey & Market Presence: Così’s journey in the U.S. market has been one of innovation and adaptation. From the introduction of signature flatbread sandwiches to a commitment to freshly prepared meals and artisanal ingredients, Così has positioned itself as a premium fast-casual dining option. The brand competes in the fast-casual dining industry, which continues to grow as consumers seek convenient yet high-quality dining experiences.
Industry Category: Fast-Casual Dining – Così caters to customers who value quick, freshly prepared meals in a comfortable and welcoming environment.
Key Highlights:
Focus on high-quality ingredients and made-to-order menu items.
Emphasis on customer experience and warm, inviting ambiance.
Strong brand identity that blends European culinary inspiration with American market demands.
Targeted regional presence that allows for strategic growth without overextending operations.
Così offers a robust support system to its franchisees, ensuring they are equipped for success:
Pre-Launch Support:
Assistance with site selection and lease negotiations.
Guidance on restaurant design and construction.
Comprehensive pre-opening training programs.
Operational Support:
Access to a detailed operations manual.
Ongoing operational and sales assistance via phone support and site visits.
Regular updates on menu offerings and operational improvements.
Marketing Support:
Provision of marketing materials and promotional programs.
Guidance on local store marketing strategies.
Ongoing Training:
Continual training opportunities to keep franchisees and staff updated on best practices and new initiatives.
Così seeks franchisees who are passionate, committed, and capable of upholding the brand’s high standards in fast-casual dining. The ideal investor or entrepreneur should possess a combination of business acumen, operational experience, and a genuine interest in delivering a premium dining experience.
Business Experience:
Proven track record in restaurant management, multi-unit operations, or retail businesses is highly valued.
Experience in fast-casual or hospitality sectors is a strong advantage, though motivated entrepreneurs with solid management skills can also succeed.
Financial Capability:
For single-unit operations, an ideal franchisee should have a net worth of at least $400,000 and liquid assets of $200,000 or more.
For multi-unit development, a net worth of $1,000,000 with at least $750,000 in liquid assets is preferred.
Ability to invest in initial infrastructure, marketing, and working capital without financial strain.
Passion for the Brand:
A genuine interest in quality dining and guest experience is essential.
Commitment to maintaining brand standards, menu quality, and customer service excellence.
Operational Commitment:
Hands-on management style or a willingness to hire and lead a skilled team.
Dedication to training staff, managing daily operations efficiently, and ensuring consistent service.
Entrepreneurial Mindset:
Innovative and proactive in local marketing, community engagement, and operational improvements.
Ability to adapt to regional market demands while adhering to Così’s brand guidelines.
Location Preference:
Focus on the Northeastern U.S., where Così has a strong market presence and brand recognition.
Willingness to research and select high-traffic, strategic locations to maximize profitability.
Long-Term Commitment:
Interest in sustained growth, potentially expanding to multiple units over time.
Strong dedication to building and maintaining a loyal customer base.
The ideal Così franchisee is a financially capable, operationally savvy, and brand-focused entrepreneur who values quality, customer experience, and strategic growth. They are hands-on, committed, and motivated to be part of a brand with a rich history and a reputation for premium fast-casual dining.
| Category | Details / Range |
|---|---|
| Franchise Fee | $40,000 (first unit), $35,000 for each additional unit |
| Total Initial Investment | $762,600 – $899,800 (depending on location and build-out requirements) |
| Royalty Fee | 5% of gross sales |
| Advertising Fee / Marketing Fund | 1% of gross sales |
| Net Worth Requirement | $400,000 (single-unit), $1,000,000 (multi-unit) |
| Liquid Assets Requirement | $200,000 (single-unit), $750,000 (multi-unit) |
| Break-Even Timeline | Typically 2.5 – 3 years |
| Expected ROI | Varies by location; projected profitability improves after break-even |
| Franchise Agreement Term | Initial 10 years, renewable for 5 years |
| Revenue Streams | In-store dining, take-out, catering, online orders |
| Infrastructure / Build-Out Cost | Included in total investment range ($762,600 – $899,800) |
| Working Capital | Part of total investment; ensures operational liquidity |
| Additional Costs | Equipment, signage, pre-opening expenses, staff training |
