1985
8000
$17,917
$15,570
$62,908
No
Coverall North America, Inc. stands as a trusted leader in the commercial cleaning industry, offering a proven franchise model that empowers entrepreneurs to build and scale their own businesses. With over 8,000 Franchise Business Owners across 90 U.S. markets, Coverall provides a comprehensive support system, including initial customer bases, extensive training, and ongoing mentorship. Their Health-Based Cleaning System® ensures high-quality service, making it an ideal opportunity for individuals seeking a low-investment, scalable business in the thriving cleaning sector.
Proven Business Model: Coverall's franchise model has been refined over decades, offering a structured path to business ownership with a focus on efficiency and profitability.
Comprehensive Support: Franchisees receive extensive training, marketing assistance, and operational guidance, ensuring a smooth start and sustained growth.
Scalable Operations: The business model supports both single-unit and multi-unit ownership, allowing franchisees to expand their operations as they grow.
Veteran-Friendly: Coverall offers a 10% discount on franchise fees for qualified veterans, recognizing their service and dedication.
Established Year:
Coverall North America, Inc. was founded in 1985, establishing itself as a pioneer in the commercial cleaning and janitorial services sector.
Founders & Ownership:
The company was founded with a vision of providing consistent, high-quality cleaning services through a franchise model. It remains privately held, operating through a network of independent Franchise Business Owners (FBOs) across the United States.
Franchise Units & Market Presence:
Coverall has over 8,000 franchise units serving more than 90 U.S. markets. Its presence spans major metropolitan areas, mid-sized cities, and regional hubs, offering commercial cleaning services to offices, medical facilities, schools, gyms, and other businesses.
Brand Journey & History:
1985: Coverall was founded with a mission to deliver superior cleaning services using a franchise business model.
1990s: Expanded rapidly across North America, introducing standardized cleaning procedures and protocols.
2000s: Developed its proprietary Health-Based Cleaning System®, combining modern cleaning technology with health and safety best practices.
2010s-Present: Focused on supporting franchise owners with advanced training, marketing tools, and operational support to ensure consistent growth and profitability.
Industry Category:
Coverall operates in the Commercial Cleaning Services / Janitorial Services industry. It has carved a niche by emphasizing health-focused cleaning solutions, leveraging its proprietary cleaning methodology for offices, healthcare, and commercial spaces.
Ownership Model:
Coverall operates via a franchise network, where independent entrepreneurs (franchisees) run individual business units while adhering to the company’s quality standards and brand guidelines. This model allows rapid scalability while maintaining service consistency.
Notable Achievements:
Recognized as a leading commercial cleaning franchise in North America.
Serves a wide variety of clients, from small businesses to large corporations.
Offers franchisees a proven, low-investment business model with recurring revenue streams.
Coverall North America is renowned for its comprehensive franchisee support system, ensuring that both new and experienced entrepreneurs can successfully operate their cleaning businesses. The support is designed to cover pre-launch, operational, marketing, academic, and ongoing assistance.
Before opening a franchise, Coverall guides new franchisees through a structured setup process:
Site Selection Guidance: Assistance in identifying the best geographic areas for business opportunities.
Business Plan Development: Help with financial planning, budgeting, and projections.
Legal & Administrative Support: Guidance on franchise agreements, insurance, and regulatory compliance.
Startup Logistics: Assistance with acquiring necessary equipment, uniforms, and cleaning products.
Coverall provides extensive training programs to ensure franchisees and their staff can deliver consistent, high-quality services:
Classroom & Hands-On Training:
33 to 46 hours of structured training covering cleaning procedures, business operations, and customer service.
Hands-on sessions in actual client facilities to learn practical cleaning methods.
Health-Based Cleaning System® Training:
Training in Coverall’s proprietary cleaning methodology that follows CDC, OSHA, and AORN standards.
Ensures franchisees maintain a consistent, high-quality service that prioritizes health and hygiene.
Technology Training:
Instruction on using Coverall’s business management software for scheduling, reporting, and client management.
Coverall offers continuous guidance for the day-to-day running of the business:
Regional Business Centers: Localized support teams help with client acquisition, billing, and collections.
Operational Consulting: Personalized advice on staff management, scheduling, workflow optimization, and service delivery.
Field Support Visits: Experienced professionals provide on-site guidance to ensure operational excellence.
Coverall assists franchisees in promoting their business and building a strong local presence:
Branded Marketing Materials: Business cards, flyers, brochures, and uniforms.
Digital Marketing Support: Assistance with social media presence, email campaigns, and local SEO strategies.
Promotional Campaigns: Access to national marketing campaigns and client referral programs.
Continued Education: Franchisees have access to ongoing webinars, refresher courses, and updates on new cleaning technologies and techniques.
Networking Opportunities: Invitations to regional and national franchisee conferences for knowledge sharing and growth strategies.
Problem-Solving Assistance: Dedicated support team available for operational, financial, and customer service challenges.
Assistance with financing options for equipment or expansion.
Guidance on managing working capital, cash flow, and recurring service revenue to maximize profitability.
Coverall North America is designed for entrepreneurs who are motivated, business-savvy, and service-oriented. The ideal franchisee possesses a combination of personal qualities, professional skills, and financial capability that aligns with the demands of running a commercial cleaning franchise.
Self-Motivated & Driven: The franchisee should be eager to build and grow their own business, taking initiative in operations and client development.
Independent Thinker: While Coverall provides robust support, successful franchisees are those who can make daily business decisions confidently.
Growth-Oriented: Open to scaling operations by expanding service offerings or acquiring multiple units over time.
Leadership Capabilities: Ability to recruit, train, and manage cleaning staff efficiently.
Operational Oversight: Competent in managing schedules, maintaining quality control, and ensuring customer satisfaction.
Customer Relationship Management: Strong interpersonal skills to build lasting relationships with clients across commercial spaces such as offices, schools, gyms, and medical facilities.
Prior Business Experience: Helpful but not mandatory. Many successful franchisees come from diverse backgrounds including business, healthcare, retail, or military service.
Service-Oriented Mindset: Passion for delivering high-quality, consistent service is essential.
Problem-Solving Skills: Ability to adapt to challenges, resolve customer issues, and optimize business operations.
Liquid Capital Requirement: Minimum of $4,000 in accessible funds.
Total Investment Capacity: Ability to invest between $17,917 and $62,908, which covers franchise fees, equipment, and working capital.
Risk Tolerance: Comfortable managing a small business with variable revenue streams initially, aiming for ROI within 12–24 months.
Geographic Flexibility: Willingness to operate in U.S. markets where Coverall is actively expanding, including urban, suburban, and regional locations.
Local Market Engagement: Interested in developing long-term client relationships and networking within the community.
Passion for Cleanliness & Hygiene: Values high standards in service quality and health-focused cleaning.
Integrity & Professionalism: Essential for building trust with clients and employees.
Commitment to Learning: Open to ongoing training, adopting Coverall systems, and staying updated with industry trends.
| Financial Element | Details / Range |
|---|---|
| Total Investment Required | $17,917 – $62,908 |
| Minimum Liquid Capital Required | $4,000 |
| Franchise Fee | $15,570 – $40,320 |
| Royalty Fee | 5% of gross revenue |
| Support Fee / Marketing Fee | 10% of gross revenue (covers operational support, promotional assistance, billing, collections) |
| Infrastructure / Equipment Cost | Included within total investment; varies by market size and service scope |
| Marketing Budget | Provided via franchise support; includes branded materials, digital campaigns, and local marketing |
| Working Capital Requirement | Part of total investment; ensures smooth business operations during initial months |
| Expected ROI | Varies by market conditions; generally achievable within 12–24 months |
| Break-Even Time | 12–24 months |
| Potential Revenue Streams | Recurring service contracts, one-time cleaning projects, floor care, disinfection services |
| Additional Notes | Franchisees can scale by adding multiple units; veteran discounts of 10% on franchise fees available |
