2017
18
$73,000
$40,000
$188,000
No
CR3 American Exteriors is a dynamic and rapidly expanding franchise in the home exterior services industry, specializing in roofing, siding, gutters, windows, and insurance restoration. Founded in 2017 and franchising since 2022, CR3 offers a compelling opportunity for entrepreneurs seeking to enter a recession-resistant market with strong growth potential. With a commitment to quality craftsmanship, customer satisfaction, and innovative marketing strategies, CR3 has established itself as a trusted brand in the United States.
Proven Business Model: CR3 provides franchisees with a comprehensive system that includes training, marketing support, and operational guidance, ensuring a higher chance of success.
Recession-Resistant Industry: The demand for roofing and exterior services remains steady, even during economic downturns, offering stability and profitability.
Rapid Expansion: With 18 units as of 2024 and plans for continued growth, joining CR3 allows franchisees to be part of an expanding network.
Experienced Leadership: Led by CEO Carnie Fryfogle III, a fourth-generation contractor, CR3 benefits from leadership with deep industry knowledge and experience.
Established Year: 2017
Franchising Since: 2022
Franchise Units: 18 (as of 2024)
Founders: Carnie Fryfogle III
Parent Company: Tectum Franchising LLC
Headquarters: 1446 Baltimore St., #E, Hanover, PA 17331
Industry Category: Home Improvement – Roofing & Exterior Services
Market Presence: Active across multiple states in the USA, with plans for national expansion.
CR3 was founded by Carnie Fryfogle III, who grew up learning the trade from his father and worked alongside his family to build communities. Recognizing the challenges faced by small-to-midsize contractors in a consolidating industry, CR3 was formed to enable these contractors to capitalize on a proven franchise model, establishing a powerful national brand.
CR3 American Exteriors places a strong emphasis on ensuring franchisees are fully prepared to operate successfully. Their support is comprehensive, covering every stage from pre-launch to ongoing operations.
Before opening a franchise, CR3 helps franchisees set up for success:
Site Selection Assistance: Guidance on choosing the right location to maximize market potential.
Lease Negotiation & Setup: Support negotiating leases and setting up facilities to meet operational standards.
Business Planning: Help with creating a detailed business plan, including budgeting, staffing, and revenue forecasting.
Permits & Licensing: Guidance on obtaining required local and state permits, certifications, and insurance coverage.
CR3 provides extensive training to ensure franchisees understand both the technical and operational aspects:
Classroom Training: Typically 22 hours of in-depth instruction on business operations, marketing strategies, customer service, and leadership.
Hands-On Training: Around 8 hours of on-site, practical training in roofing, siding, gutters, windows, and insurance restoration processes.
Operations Manual: A detailed manual covering daily procedures, quality standards, and employee management techniques.
After launch, CR3 continues to support franchisees to help optimize performance:
Dedicated Support Team: Access to experienced operations managers who can provide guidance on day-to-day challenges.
Business Strategy Consulting: Assistance with growth strategies, cost control, and revenue optimization.
Technology Support: Training on proprietary software and tools for scheduling, customer management, and reporting.
CR3 helps franchisees attract and retain customers through structured marketing programs:
Digital Marketing Assistance: Guidance on local SEO, social media advertising, and lead generation.
Cooperative Advertising: National and regional marketing campaigns supported by the franchisor.
Sales Training: Coaching for franchisees and staff on selling exterior services effectively.
Continuous Learning: Access to webinars, workshops, and industry updates.
Best Practices Sharing: Opportunities to connect with other franchisees to share successful strategies and insights.
CR3 American Exteriors seeks motivated, dedicated individuals who are ready to operate a business in the home improvement and exterior services industry. The ideal franchisee combines business acumen with a passion for service and growth.
Management Skills: Franchisees should have experience in managing people, projects, or business operations. This ensures smooth day-to-day running of the franchise.
Sales & Customer Service Experience: Ability to drive sales, negotiate with clients, and maintain strong customer relationships.
Construction or Home Services Knowledge (Optional): While prior experience in roofing, siding, or home improvement is helpful, it is not mandatory, as CR3 provides comprehensive technical training.
Leadership Ability: Capable of leading a team, motivating employees, and fostering a positive work culture.
Problem-Solving Skills: Able to make operational decisions efficiently and respond to challenges proactively.
Goal-Oriented: Motivated by growth, profit, and expanding the business’s reach in their territory.
Investment Capability: Access to the required capital (total investment ranging from $73,000 – $188,000).
Working Capital Management: Ability to maintain cash flow for operational expenses, marketing, and staff salaries.
Long-Term Commitment: Willing to invest not just financially but also in time and effort to grow the business successfully.
Customer-Centric: Focused on delivering high-quality service, building trust, and maintaining CR3’s brand reputation.
Industry Enthusiasm: Interest in home improvement, construction, and providing durable exterior solutions.
Community Engagement: Committed to building a strong local presence and contributing positively to the community.
Territory Selection: Ideally located in regions with growing residential or commercial demand for exterior services.
Market Awareness: Understands local market dynamics, competition, and customer needs in their chosen territory.
| Financial Category | Details / Range |
|---|---|
| Total Investment Required | $73,000 – $188,000 |
| Franchise Fee | $40,000 |
| Minimum Liquid Capital | $75,000 |
| Minimum Net Worth | $50,000 |
| Royalty Fee | 6% of monthly gross revenue |
| Marketing Fee / Fund | 1% of prior month’s gross revenue |
| Break-Even Time | Typically 12–18 months depending on market and operations |
| Revenue Streams | Residential & commercial roofing, siding, gutters, windows, doors, insurance restoration services |
| Infrastructure / Setup Cost | Included in total investment (varies by territory and facility) |
| Working Capital | Part of total investment; used for initial operations, payroll, inventory |
| Expected ROI | Franchisees may achieve profitability within 12–24 months (varies by location & operations) |
| Franchise Units (Current) | 18 as of 2024 |
| Financing Options | Available for qualified candidates |
