2015
8
$303,000
$35,000
$581,000
No
Crab N Spice is redefining the seafood dining experience in the United States with its unique "boil-in-the-bag" concept, offering a vibrant, family-friendly atmosphere paired with bold, flavorful dishes. Established in 2015, the brand has quickly become a favorite among seafood enthusiasts, known for its proprietary spice blends and signature sauces that elevate every meal. With a commitment to quality, affordability, and exceptional customer service, Crab N Spice is now expanding its footprint through franchising, inviting passionate entrepreneurs to join its growing network.
Investing in Crab N Spice offers a unique opportunity to be part of a rapidly growing brand with a proven business model. The franchise provides:
Proprietary Recipes and Signature Sauces: Stand out in the competitive seafood industry with exclusive offerings.
Comprehensive Training and Support: Receive extensive pre-launch and ongoing support to ensure operational success.
Scalable Business Model: Opportunities for single and multi-unit ownership across various locations.
Strong Brand Recognition: Leverage the growing popularity of the brand to attract a loyal customer base.
Established Year & Founders:
Crab N Spice was founded in 2015 by Jerrico Reyes and his team. The brand was created with the vision of offering a casual, flavorful, and interactive seafood dining experience that brings friends and families together over “boil-in-the-bag” seafood meals.
Franchise Units & Market Presence:
As of 2025, Crab N Spice has 8 operational franchise locations across the United States, primarily in California, Nevada, and Texas. The brand is rapidly expanding with franchise opportunities in key urban and suburban markets. Its strategic expansion reflects the growing popularity of fast-casual seafood concepts in the U.S., catering to both dine-in and takeout customers.
Brand Journey & Company History:
Crab N Spice started as a single location in Ventura, California, and quickly gained a loyal following due to its unique seasoning blends, fresh seafood offerings, and engaging dining experience. The company’s growth has been driven by a focus on quality ingredients, excellent customer service, and operational consistency. The success of the initial stores laid the foundation for franchising, which began a few years after the brand's inception.
Ownership & Legal Structure:
Crab N Spice is privately owned, with the founders retaining full operational control while providing franchisees with the framework and support needed to succeed. The company maintains a strong oversight of franchise operations to ensure brand consistency across all locations.
Industry Category:
Crab N Spice operates in the fast-casual seafood dining industry, a segment that has seen significant growth in the U.S., fueled by consumers seeking convenient yet high-quality dining options. The brand differentiates itself with its signature seasoning blends and hands-on dining experience, creating a memorable brand identity.
Additional Information:
Crab N Spice emphasizes community engagement and local sourcing whenever possible.
The franchise model is designed for scalability, with both single-unit and multi-unit ownership opportunities.
The brand has received recognition in regional food publications for its innovative concept and flavorful menu offerings.
Crab N Spice offers comprehensive support to ensure that franchisees are fully prepared to run a successful business from day one and continue growing sustainably. Their support system is designed to cover all aspects of operations, marketing, and ongoing business development.
Before opening a franchise location, Crab N Spice provides extensive pre-launch assistance, including:
Site Selection & Lease Negotiation: Guidance in choosing a location with high foot traffic, visibility, and growth potential, along with support in lease negotiations.
Design & Build-Out Support: Assistance with restaurant layout, interior design, kitchen equipment selection, and compliance with health and safety regulations.
Permits & Licensing: Help with navigating local regulations, obtaining foodservice licenses, and meeting all compliance requirements.
Franchisees receive in-depth training to ensure smooth operations and consistent brand standards:
Corporate Training: Initial 2–4 week training at the corporate headquarters in Ventura, California. Covers:
Menu preparation and cooking techniques, including proprietary seasoning blends
Customer service and hospitality standards
Inventory management and supplier relationships
Point-of-sale system training
Health, safety, and sanitation procedures
Onsite Training: 2 weeks of hands-on guidance at the franchise location during the opening phase. Includes:
Staff onboarding and training
Operational workflow optimization
Real-time troubleshooting and performance monitoring
Crab N Spice provides marketing support to drive brand awareness and customer acquisition:
National Marketing Campaigns: Franchisees benefit from coordinated social media campaigns, PR events, and digital marketing efforts.
Local Marketing Assistance: Guidance on local promotions, grand opening events, and community engagement strategies.
Brand Materials: Access to professionally designed marketing collateral, signage, and digital templates.
Franchisees receive continuous support after launch to maximize growth and maintain high standards:
Operational Assistance: Ongoing guidance in daily operations, quality control, and customer satisfaction.
Menu & Product Development: Updates on seasonal menus, new sauces, and flavor innovations to keep offerings fresh and competitive.
Financial & Accounting Support: Help with budgeting, accounting best practices, and financial planning.
Technology Support: Assistance with POS systems, online ordering, and delivery platforms integration.
Crab N Spice encourages collaboration among franchisees:
Franchise Advisory Meetings: Regular meetings with corporate leaders to discuss best practices, challenges, and strategic growth.
Peer Networking: Opportunity to learn from other franchise owners, share insights, and participate in regional and national franchise events.
Crab N Spice seeks franchise partners who are passionate, motivated, and capable of driving the brand’s growth while maintaining its high standards. The ideal franchisee combines entrepreneurial spirit with operational discipline and a love for delivering exceptional dining experiences.
Love for Seafood and Dining Experiences: Franchisees should have a genuine interest in seafood cuisine and a desire to bring Crab N Spice’s unique “boil-in-the-bag” experience to customers.
Brand Enthusiasm: The ideal franchisee believes in the Crab N Spice concept, its proprietary sauces, and its flavorful menu offerings. This enthusiasm helps create an authentic customer experience that drives repeat business.
Investment Readiness: Must have the financial ability to invest in the franchise, including franchise fees, working capital, and operational expenses.
Minimum Requirements: Typically, a liquid capital of $200,000 or more is recommended, along with a solid credit history to support financing if needed.
Long-Term Commitment: Prepared to invest not only financially but also in the time and effort required to grow the business successfully.
Experience in Restaurant or Retail Operations: Prior experience in foodservice, hospitality, or retail management is advantageous but not mandatory.
Operational Focus: Ability to manage day-to-day operations efficiently, including staff management, inventory control, and customer service.
Strategic Thinking: Capability to plan for growth, optimize costs, and implement marketing strategies effectively.
Team Management: Able to hire, train, and retain a motivated staff, ensuring high performance and adherence to brand standards.
Customer Engagement: Strong interpersonal skills to create a welcoming, friendly, and memorable dining environment.
Community Involvement: Interested in engaging with the local community to build brand presence and customer loyalty.
Geographic Flexibility: Open to operating in high-potential urban or suburban locations across the United States.
Market Insight: Awareness of local demographics, customer preferences, and competitive landscape to maximize the franchise’s potential.
Long-Term Vision: Interested in building a sustainable, profitable business with potential for multi-unit ownership in the future.
Adaptability: Willingness to embrace corporate guidance, brand standards, and evolving industry trends.
Entrepreneurial Drive: Motivated to innovate locally while maintaining consistency with the Crab N Spice brand experience.
Summary:
The ideal Crab N Spice franchisee is a motivated, financially capable entrepreneur with a passion for seafood dining, strong leadership skills, operational experience, and a commitment to growing the brand. This combination ensures both individual franchise success and the continued expansion of Crab N Spice’s presence in the fast-casual seafood market across the U.S.
| Category | Details |
|---|---|
| Franchise Fee | $35,000 |
| Total Investment Required | $303,000 – $581,000 (depending on location, size, and build-out costs) |
| Minimum Liquid Capital Required | $200,000 |
| Working Capital | $35,000 – $70,000 |
| Royalty Fee | 4% of gross sales |
| Marketing Fee | 1% of gross sales |
| Infrastructure / Build-Out Cost | $150,000 – $300,000 (includes kitchen equipment, furnishings, signage, and technology) |
| Expected ROI | 20% – 30% annually (depending on location and management efficiency) |
| Break-Even Time | Typically 2–3 years |
| Potential Revenue Streams | Dine-in, takeout, delivery, catering services, merchandise, multi-unit expansion opportunities |
| Number of Franchise Units | 8 locations currently operating in the USA, expanding rapidly |
Notes:
The total investment includes franchise fees, infrastructure, working capital, marketing, and other pre-opening expenses.
ROI and break-even timelines are estimates and may vary depending on factors like location, local market demand, and operational efficiency.
Franchisees are encouraged to plan for both operational costs and marketing expenses to maximize profitability.
