Established
2016
Franchise Units
8
Minimum Investment
$150,000
Franchise Fee
$30,000
Total Investment Range
$350,000
Home Based
No
Description
Ululani's Hawaiian Shave Ice brings the authentic taste of Hawaii to the mainland with its ultra-fine, fluffy shave ice and vibrant island flavors. More than just a dessert shop, the brand represents a tropical experience—colorful storefronts, family-friendly environments, and a menu inspired by the spirit of Aloha. In a market where consumers crave unique, Instagram-worthy treats, this concept stands out for quality, simplicity, and emotional connection.
Unlike traditional snow cones, Hawaiian shave ice is delicately shaved to create a soft, powder-like texture that absorbs premium syrups evenly. Ululani's elevates this traditional treat with house-made syrups, natural ingredients, and customizable toppings like condensed milk, mochi, and ice cream. The result is a refreshing product that appeals to kids, families, tourists, and health-conscious consumers looking for lighter indulgences.
Why Invest in This Franchise?
• Strong brand identity rooted in authentic Hawaiian heritage
• Simple, focused menu with high margins and fast service
• Lower build-out costs compared to full-service restaurants
• Seasonal flexibility with scalable revenue streams
• Family-friendly concept with broad demographic appeal
• Social-media friendly products that drive organic marketing
• Growing consumer interest in specialty frozen desserts
Background
Established Year: 2016
Founders: Husband-and-wife team with Maui roots
Industry Category: Dessert Franchise / Frozen Treats / Quick Service
Franchise Active Units: 8+ locations
Ululani's Hawaiian Shave Ice was founded in Maui, Hawaii, with a mission to perfect traditional shave ice using modern standards of quality and service. What began as a single island shop quickly developed a reputation for premium texture, bold flavors, and friendly hospitality. Over the years, the brand expanded throughout Hawaii, becoming one of the most recognized shave ice companies in the state.
Support Training
Ululani's Hawaiian Shave Ice provides comprehensive franchise support to help owners launch and grow confidently.
Pre-Launch Support
• Site selection assistance and territory evaluation
• Demographic analysis and traffic assessment
• Store layout design and build-out guidance
• Vendor sourcing and equipment procurement support
• Licensing and compliance guidance
Initial Training Program
• In-depth operational training at a certified location
• Product preparation techniques and quality standards
• Equipment usage and maintenance training
• Inventory control and cost management education
• POS system training
Marketing & Brand Support
• Grand opening marketing strategy
• Branded marketing materials and digital assets
• Social media guidelines and promotional calendars
• Local store marketing playbooks
• Ongoing national brand campaigns
Ongoing Operational Support
• Field support and performance coaching
• Access to supply chain partnerships
• New flavor development and menu innovation
• Seasonal promotional campaigns
• Peer networking within the franchise community
Ideal Candidate
Ululani's Hawaiian Shave Ice seeks entrepreneurs who align with its community-oriented and hospitality-driven culture.
Ideal candidates typically:
• Have experience in retail, food service, or hospitality (preferred but not mandatory)
• Possess strong leadership and team-building skills
• Enjoy customer interaction and community engagement
• Are financially prepared for a moderate investment
• Want a semi-absentee or owner-operator opportunity
• Prefer warm-climate or high-traffic tourist locations
This franchise is particularly suitable for entrepreneurs targeting coastal cities, amusement districts, shopping centers, outdoor malls, and family-centric neighborhoods. Multi-unit operators looking to diversify into specialty dessert concepts may also find this brand attractive.
Financial Detail
Total Investment Required: Approximately $150,000 – $350,000
Minimum Investment: Around $150,000
Franchise Fee: Estimated $30,000 – $40,000
Franchise Units: Single unit and potential multi-unit development agreements available
Infrastructure & Build-Out Costs: $70,000 – $150,000 depending on size and location
Equipment & Fixtures: $30,000 – $60,000
Initial Marketing Budget: $10,000 – $20,000
Working Capital: $20,000 – $50,000
Royalty Fees: Typically a percentage of gross sales (industry standard range 5% – 8%)
Marketing/Ad Fund Contribution: Additional percentage toward brand marketing
