2019
200
$85,000
$39,500
$705,000
No
Crave Cookies is a rapidly expanding gourmet cookie and mixed-soda franchise that has captivated dessert enthusiasts across the United States. Founded in 2019 and officially franchised in 2021, Crave Cookies offers a unique blend of freshly baked cookies and handcrafted sodas, creating a delightful experience for customers. With over 200 locations awarded since 2021 the brand has established a strong presence in the dessert industry.
The concept revolves around a rotating menu of over 60 cookie flavors, complemented by a selection of mixed sodas, ensuring that every visit offers something new and exciting. This dynamic menu keeps customers coming back for more, fostering a loyal customer base and encouraging repeat business.
Crave Cookies positions itself as a premium dessert destination, focusing on quality ingredients and exceptional customer service. The brand's commitment to innovation and customer satisfaction has contributed to its rapid growth and widespread popularity.
Why Invest in This Franchise?
Investing in a Crave Cookies franchise offers several compelling advantages:
Proven Business Model: The brand's rapid expansion and success across various locations demonstrate the effectiveness of its business model.
Innovative Menu: The rotating selection of over 60 cookie flavors and mixed sodas keeps the menu fresh and exciting, attracting a diverse customer base.
Strong Brand Identity: Crave Cookies has established a recognizable brand known for quality and innovation, making it an attractive option for potential customers.
Supportive Franchise System: Franchisees receive comprehensive training and ongoing support, ensuring they have the tools needed for success.
Established Year: 2019
Franchise Units: Over 200 locations awarded since 2021
Founders: Not specified in the available sources
Brand Journey: Crave Cookies began as a local bakery in Utah and quickly gained popularity due to its unique offerings and exceptional customer service. Recognizing the potential for growth, the brand transitioned to a franchise model in 2021 to expand its reach nationwide.
Company History: Since its inception, Crave Cookies has focused on delivering high-quality desserts and creating memorable experiences for customers. The brand's commitment to innovation and quality has fueled its rapid growth and success.
Ownership: Privately owned
Market Presence in the USA: Crave Cookies has established a strong presence in various states across the U.S., with plans for continued expansion.
Industry Category: Dessert and Bakery Franchises
Crave Cookies ensures its franchisees are fully equipped to run a successful store with comprehensive support across pre-launch, operational, marketing, and ongoing guidance:
Site Selection & Lease Assistance: Help in choosing a high-traffic, profitable location and negotiating lease agreements.
Store Design & Layout: Guidance on optimal store design, interior layout, signage, and décor to maximize customer engagement and operational efficiency.
Permitting & Licensing: Assistance with obtaining local permits, health department approvals, and business licenses required for opening.
Initial Marketing & Grand Opening Planning: Support in pre-opening promotions, launch events, and local advertising campaigns to generate buzz.
Operational Training: Hands-on training in baking processes, cookie preparation, and beverage preparation to maintain quality standards.
Point-of-Sale & Technology Training: Instruction on POS systems, online ordering platforms, loyalty programs, and inventory management software.
Customer Service & Brand Standards: Training on creating a consistent, positive customer experience that aligns with Crave Cookies’ brand values.
Staff Training Guidance: Tools and templates for recruiting, hiring, and training your store team.
Field Support: Regular visits from the Crave Cookies corporate team to ensure operational efficiency and adherence to brand standards.
Inventory & Supply Chain Management: Guidance on managing inventory levels, ordering ingredients, and reducing waste.
Quality Control: Assistance in maintaining product consistency across all locations.
Advertising & Marketing Materials: Access to branded marketing collateral, social media assets, email campaigns, and local promotional materials.
Digital Marketing Guidance: Strategies for online presence, local SEO, and leveraging delivery platforms like DoorDash and Uber Eats.
Ongoing Promotional Campaigns: Support in running seasonal or limited-time promotions to boost sales and customer engagement.
Franchisee Meetings & Workshops: Opportunities to attend training sessions, workshops, and webinars to stay updated on operational improvements and menu innovations.
New Product Launch Training: Introduction and training for new cookies, drinks, or seasonal items.
Dedicated Support Team: Access to a franchise support hotline or portal for operational, marketing, or technical questions.
Crave Cookies seeks franchisees who are passionate, driven, and committed to delivering a premium dessert experience. The ideal candidate should align with the brand’s values and possess the skills, resources, and mindset to grow a successful location.
A proactive and motivated individual who enjoys running their own business.
Passionate about desserts, foodservice, or retail and eager to provide a memorable customer experience.
Committed to upholding the Crave Cookies brand and its high standards.
Preferably has experience in business management, retail, or foodservice operations.
Strong understanding of operational workflows, staff management, and customer service.
Comfortable handling financial planning, inventory control, and day-to-day business operations.
Able to meet the required initial investment, covering franchise fees, infrastructure, working capital, and operational costs.
Capable of sustaining initial operations until the business reaches break-even and starts generating consistent profits.
Interested in operating in high-traffic areas such as shopping centers, malls, commercial districts, or busy urban neighborhoods.
Able to analyze local demographics and assess demand for gourmet cookies and specialty beverages.
Strong leadership and people management skills to recruit, train, and retain a motivated staff.
Customer-oriented mindset with excellent communication and interpersonal skills.
Willingness to follow proven systems while also providing feedback and collaborating with corporate support for continuous improvement.
Interested in long-term growth and potentially opening multiple locations.
Open to implementing marketing strategies, promotions, and new menu items to increase sales and brand loyalty.
| Category | Details / Range | Notes |
|---|---|---|
| Total Investment Required | $328,000 – $705,000 | Includes franchise fee, leasehold improvements, equipment, and initial inventory. |
| Minimum Investment Required | $85,000 | Minimum liquid capital required to qualify as a franchisee. |
| Franchise Fee | $39,500 | One-time fee for joining the Crave Cookies franchise system. |
| Royalty Fees | 6% of gross sales | Ongoing fee paid to the franchisor for brand usage and support. |
| Marketing / Advertising Fee | 2% of gross sales | Contributes to national and local marketing campaigns. |
| Infrastructure Cost | Part of total investment | Covers equipment, store setup, signage, and POS systems. |
| Working Capital | Varies by location | Funds reserved to cover initial operational expenses until break-even. |
| Expected ROI | 20%+ at $100,000 monthly gross sales | Profit margins grow with higher sales and efficiency. |
| Break-Even Time | 12–18 months | Depending on location, traffic, and operational performance. |
| Potential Revenue Streams | In-store sales, online orders, catering, delivery platforms | Includes DoorDash, Uber Eats, and local catering services. |
| Franchise Units (USA) | 200+ awarded locations | Rapidly expanding across multiple states. |
Notes:
The figures represent estimated ranges; actual costs can vary by location, store size, and market conditions.
Crave Cookies provides guidance and support to maximize ROI and accelerate break-even.
Revenue streams are diversified to include both in-person and digital sales channels, increasing potential profitability.
