2012
6
$100,000
$40,000
$350,000
No
Crazy King Burrito is a rapidly expanding quick-service restaurant (QSR) franchise that brings the bold, authentic flavors of Mexico to the United States. Founded on cherished family recipes passed down through generations, the brand offers a unique culinary experience centered around handcrafted burritos and burrito bowls. With a commitment to quality ingredients and traditional preparation methods, Crazy King Burrito stands out in the competitive QSR market.
Authentic Culinary Experience: Utilizing exclusive peppers and freshly prepared tortillas, Crazy King Burrito delivers a genuine taste of Mexico.
High Profit Margins: The straightforward menu and efficient operations contribute to strong financial performance.
Community Impact: Franchisees have the opportunity to positively influence their local communities through quality food and service.
Robust Brand Support: The corporate team provides comprehensive training, marketing assistance, and operational guidance to ensure franchisee success.
Established Year: 2012
Founders: Jaime and Haidee Gonzalez
Company History & Brand Journey: Crazy King Burrito began as a small family-owned restaurant in Cozumel, Mexico. Founded on traditional Mexican recipes, the brand quickly gained popularity for its handcrafted burritos, fresh ingredients, and authentic flavors. Encouraged by customer demand and growing recognition, the founders expanded into the U.S. market, bringing a taste of Mexico to multiple states. Over the years, Crazy King Burrito has evolved from a single eatery into a structured franchise model, focusing on quality, consistency, and scalability.
Ownership: Privately owned and operated by the founding family. The company actively oversees franchise operations to maintain brand standards.
Franchise Units: As of October 2025, Crazy King Burrito operates 6 franchise units across the United States, with expansion plans underway. Locations include Michigan, Florida, Texas, and Ohio, with several additional units in development.
Market Presence in USA: The brand has carved a niche in the quick-service Mexican cuisine market by focusing on freshly made, high-quality burritos and a casual, friendly dining experience. It targets urban and suburban areas with high foot traffic and demand for fast-casual dining.
Industry Category: Quick-Service Restaurant (QSR) specializing in Mexican cuisine. Crazy King Burrito competes with other fast-casual Mexican chains but differentiates itself through authentic recipes, customizable options, and community engagement.
Additional Information: The franchise emphasizes operational excellence, robust marketing, and continuous franchisee support. With a growing reputation for flavor, quality, and consistency, Crazy King Burrito is strategically positioned for national expansion.
Crazy King Burrito offers a comprehensive suite of support and training to ensure the success of its franchisees. This robust support system is designed to guide franchisees through every stage of their journey, from initial setup to ongoing operations.
Site Selection Assistance: Franchisees receive guidance in choosing optimal locations that align with the brand's target demographics and operational needs.
Design and Build-Out Support: The company provides in-house assistance with floor plans and interior design to ensure each location reflects the brand's identity and operational efficiency.
Initial Training: Franchisees and their key staff undergo a comprehensive training program covering all aspects of restaurant operations, including food preparation, customer service, and inventory management.
Ongoing Operational Training: Continuous training opportunities are available to keep franchisees and their teams updated on best practices, new menu items, and operational improvements.
Marketing Collateral: Franchisees receive regular marketing materials and support to help drive local awareness and customer engagement.
Operational Support: Ongoing assistance is provided to ensure efficient day-to-day operations, helping franchisees maintain high standards and profitability.
The ideal franchisee for Crazy King Burrito is someone who combines a passion for food with strong business acumen and a commitment to community engagement. Key characteristics include:
Passionate About Food and Hospitality:
A genuine interest in Mexican cuisine and a desire to deliver a memorable dining experience. Enthusiasm for quality ingredients, handcrafted burritos, and customer satisfaction is essential.
Business and Management Skills:
Experience in business operations, management, or the foodservice industry is highly desirable. Franchisees should be capable of handling daily operations, staff management, and financial oversight efficiently.
Financial Capability:
Ability to meet the initial investment requirements (total investment of $250,000–$350,000, minimum cash of $100,000, and a franchise fee of $40,000) and maintain working capital for smooth operations.
Entrepreneurial Mindset:
Motivated, proactive, and willing to follow established systems while also bringing creative ideas to improve operations and customer engagement.
Community-Oriented:
Interest in building relationships with local customers, engaging in community events, and representing the brand positively in their area.
Location Flexibility:
Open to opportunities in multiple U.S. states, especially in urban or suburban locations with high foot traffic, vibrant communities, and strong demand for fast-casual Mexican dining.
Commitment to Brand Standards:
Willingness to adhere to Crazy King Burrito’s operational procedures, marketing guidelines, and quality standards to maintain brand consistency.
Long-Term Vision:
Interested in growing a sustainable business with potential for multi-unit ownership as the brand expands nationally.
| Financial Component | Details |
|---|---|
| Total Investment Required | $250,000 – $350,000 |
| Minimum Cash Required | $100,000 |
| Franchise Fee | $40,000 |
| Franchise Units (Current) | 6 units (as of October 2025) |
| Infrastructure Costs | Includes leasehold improvements, kitchen equipment, signage, and initial inventory |
| Marketing Budget | Allocated for local advertising, grand openings, and corporate marketing campaigns |
| Working Capital | Sufficient funds to cover initial operating expenses, staffing, and supplies |
| Royalty Fees | Details provided upon inquiry; typically industry-standard percentages |
| Expected ROI | Potential for strong returns depending on location, management efficiency, and customer base |
| Break-Even Time | Typically 12 – 18 months |
| Potential Revenue Streams | In-store sales, catering services, online ordering, and delivery platforms |
