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Crimson Coward USA Franchise Opportunity

USA
Minimum Investment

$258,000

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Established

2019

layers

Franchise Units

24

payments

Minimum Investment

$258,000

payments

Franchise Fee

$35,000

payments

Total Investment Range

$500,000

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Home Based

No

Description

Seize the Hottest Opportunity in Fast Casual: Franchise with Crimson Coward Nashville Hot Chicken!

In the competitive landscape of the US quick-service restaurant (QSR) industry, one trend is rapidly dominating: Nashville Hot Chicken. At the forefront of this explosive phenomenon is Crimson Coward, a brand that has quickly become synonymous with quality, flavor, and a uniquely thrilling dining experience. We are not just another chicken joint; we are a destination for discerning foodies seeking the authentic, fiery flavor of Nashville, perfected for the modern consumer.

Our concept is simple yet powerful: premium, all-natural, Non-GMO chicken, hand-cut, freshly prepared, and cooked-to-order, served with a customizable range of heat levels—from the gentle 'Country' (no heat) to the legendary 'Burn Baby Burn.' This commitment to superior ingredients and a personalized experience, including Halal options, sets us apart and has garnered national recognition, with mentions in USA Today and MSN as one of the best fried chicken restaurants in America.

Crimson Coward has established a strong, contemporary, and easily scalable business model, attracting landlords, developers, and, most importantly, a massive, dedicated, and overwhelmingly young demographic through cutting-edge technology and a massive social media presence (with tens of thousands of followers on platforms like Instagram and TikTok). We offer a streamlined operation, impressive average unit volumes, and the chance to join a growing, supportive "hot culture" where our franchisees are treated like family. If you're looking to capitalize on the soaring popularity of the Nashville Hot Chicken craze with a proven, distinguished, and nationally expanding brand, the time to invest in a Crimson Coward franchise is now.


Why Invest in the Crimson Coward Franchise?

Investing in a Crimson Coward franchise opportunity in the USA market places you directly in one of the most dynamic segments of the QSR space. Here’s why our model is built for success:

  • Explosive Market Demand: The Nashville Hot Chicken segment is experiencing mainstream growth nationwide. Crimson Coward offers a refined, high-quality product that stands above the competition, ensuring relevance and strong customer loyalty in a competitive market.

  • A Simple, Scalable Business Model: Our operational structure is designed for efficiency and ease of management, contributing to a better work/life balance for franchisees and allowing for impressive average unit volumes. The concept’s attractive orientation appeals strongly to developers for prime retail locations.

  • Premium Quality & Customer Trust: We are uncompromising on quality, using only premium, all-natural, Non-GMO chicken free of hormones and antibiotics, and sourcing from reputable farms. Our commitment to Halal preparation also broadens our appeal to diverse communities, establishing a strong trust foundation.

  • Cutting-Edge Digital Marketing & Technology: We don't just cook great chicken; we leverage advanced technology. Our multi-channel online presence is maximized through AI and machine learning, driving significant traffic. A large, active social media following and an optimized app with a loyalty program ensure continuous customer engagement and high pickup order volume.

  • Strong Expansion Goal & Support: With an ambitious plan to reach 200 locations by 2027, you are joining a brand with clear momentum and the leadership, experience, and drive to become a national leader.


Background

Established Year: 2019
Founders: Ali Hijazi
Headquarters: Downey, California
Franchise Units: Approximately 24 locations across California, Texas, Virginia, Maryland, Michigan, and Washington, with plans to expand to 200 locations by 2027.

Brand Journey & Company History:

Crimson Coward was founded in 2019 by Ali Hijazi, a Los Angeles native inspired by the bold flavors of Nashville hot chicken. After several trips to Nashville to perfect the spice blend, Hijazi developed the proprietary "Crimson Rub" after experimenting with over 120 combinations of spices . The first location opened in Downey, California, and quickly gained popularity for its commitment to quality and flavor.

The brand's rapid growth led to its expansion into Texas, Virginia, Maryland, Michigan, and Washington, with plans to open 200 locations nationwide by 2027. Crimson Coward has been recognized by USA Today and MSN as one of the best fried chicken restaurants in America .

Ownership & Market Presence:

Crimson Coward is a privately held company with a strong presence in the fast-casual dining industry. The brand's commitment to using premium, all-natural, non-GMO chicken free of hormones and antibiotics has resonated with consumers seeking high-quality dining options . With a focus on fresh, hand-breaded chicken cooked to order, Crimson Coward continues to expand its footprint across the United States.

Industry Category:

Crimson Coward operates within the fast-casual dining industry, specializing in Nashville hot chicken. The brand differentiates itself by offering a halal-certified menu, catering to a diverse customer base. The franchise's dedication to quality ingredients and unique flavor profiles positions it as a standout in the competitive chicken segment.


Support Training

Crimson Coward provides comprehensive, continuous support to ensure franchisees are equipped for immediate success and sustained growth.


Support CategoryDetail of Support Provided
Pre-Launch & DevelopmentSite Selection & Build-Out: Assistance with identifying optimal locations (attractive to landlords and developers) and expert guidance through the construction and design process, ensuring the concept's simple and appealing orientation is maintained while tying into the local community.

Academic & Initial TrainingProprietary Training Program: Comprehensive training for the franchisee and key management team covering all aspects of the business: operational procedures, food preparation, quality standards, point-of-sale (POS) systems, and inventory management. This includes hands-on experience and classroom learning.

Operational SupportContinuous Consulting: Ongoing support from the experienced franchise team, providing consulting services post-opening. This includes quality assurance visits, performance reviews, and supply chain management guidance to maintain premium, non-frozen product standards.

Marketing & Technology SupportDigital & Local Marketing: Benefit from brand-wide marketing campaigns and local marketing guidance. Leverage the company's sophisticated digital strategy, which uses AI/machine learning to maximize multi-channel online presence, and a proven strategy for engaging a massive, young social media following. Access to optimized website/app for easy pickup and loyalty program integration.

Grand Opening SupportDedicated support team members are on-site for the critical launch phase to ensure a smooth opening and maximum initial impact within the local community.


Ideal Candidate

Crimson Coward seeks passionate, business-savvy entrepreneurs who are ready to commit to the brand's culture of excellence and community focus.


TraitDescription
Business Background & ExperiencePrior experience in the restaurant or food service industry is a strong advantage. Experience in managing a team of employees and a dynamic marketing background are highly valued.

Passion & CommitmentMust be passionate about the Crimson Coward brand, its commitment to quality, and the goal of spreading "fun & joy." A dedication to high customer service standards is essential.

Community InvolvementA commitment to being actively involved in the local community and the ability to build connections with local businesses, schools, and organizations is key to sustained success.

Investment CapabilityMust meet the minimum financial requirements, including liquid capital and net worth, as detailed in the Financial Details section.

Location PreferenceSuitable for single-unit and multi-unit developers looking to penetrate high-traffic retail centers and target markets across the USA where the Nashville Hot Chicken demand is surging.


Financial Detail

All figures are estimates based on available information and the Franchise Disclosure Document (FDD) should always be consulted for the most current and exact financial requirements.


Financial ComponentEstimated Investment Required (USD)Detail/Note
Minimum Initial Investment$258,000The low end of the total estimated initial investment.

Total Estimated Initial Investment$258,000 – $500,000Includes all estimated costs to open, such as the franchise fee, equipment, leasehold improvements, and working capital.

Minimum Liquid Capital$300,000Required minimum cash available for investment.

Franchise Fee$35,000 – $50,000A one-time fee, which may vary depending on the specific state selected for development.

Infrastructure/Build-out CostVaries widelyThis is a major component of the Total Investment, covering leasehold improvements, furniture, fixtures, and equipment (FF&E).

Working CapitalIncluded in Total InvestmentCapital necessary for the first few months of operation to cover salaries, supplies, and initial operating expenses until the unit is profitable.

Royalty Fee5% of Gross Sales (Estimated)Ongoing fee paid to the franchisor, typically to support system-wide services and brand development.

Marketing/Advertising Budget1% - 2% of Gross Sales (Estimated)Local and/or national marketing fund contributions to drive brand awareness and traffic.

Potential Revenue StreamsDine-in, Take-out, Delivery (via third-party apps), Catering, and a strong revenue stream from App/Loyalty program-driven pickup orders.
Expected ROI & Break-Even TimeVaries based on location, management, and market conditions.Detailed financial performance representations are provided in the Franchise Disclosure Document (FDD). Franchisees enjoy a simple business model contributing to an impressive average unit volume.

Financing OptionsThird-party financing options are available.Assistance may be offered in securing loans or financing through approved third-party lenders.



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