Established
2000
Franchise Units
31
Minimum Investment
$3,387,500
Franchise Fee
$35,000
Total Investment Range
$19,075,200
Home Based
No
Description
Crossings by GrandStay: Your Gateway to Growth in the Upper Midscale Hospitality Sector
Embark on a lucrative venture with a proven leader in the select-service and upper-midscale hospitality industry. Crossings by GrandStay, a distinguished brand under the umbrella of GrandStay Hospitality, LLC, offers a compelling hotel franchise opportunity in the thriving USA market. We champion a "back to basics" philosophy, emphasizing exceptional guest service ("Every Guest ~ Every Time") and a flexible, hands-on partnership model that sets us apart from the rigid structures of many large chains.
Crossings by GrandStay hotels are strategically positioned as comfortable, modern, and amenity-rich lodging solutions, catering effectively to both business travelers and leisure guests seeking practical comforts and a warm, welcoming environment. Our model is optimized for high occupancy and strong guest loyalty, often featuring spacious guest rooms, complimentary GRAND START® breakfast, indoor pools, meeting spaces, and pet-friendly options. This focus on essential, high-value amenities and personalized service makes a Crossings by GrandStay hotel a reliable and profitable asset, particularly in secondary and tertiary markets where the demand for quality lodging is strong. Invest in a brand where growth is collaborative, and your success is a shared commitment.
Why Invest in this Franchise?
Investing in a Crossings by GrandStay franchise provides a unique advantage in the competitive U.S. hotel market:
Flexible Business Model: GrandStay Hospitality, LLC offers flexibility for both new hotel builds and existing hotel conversions, allowing franchisees to leverage current assets or build a property optimized for their local market. This non-"one size fits all" approach is highly valuable
Upper Midscale Market Position: The brand sits squarely in the stable and robust upper-midscale segment, which is less vulnerable to economic volatility and attracts a wide range of travelers.
Technology-Driven Support: Franchisees benefit from a unique, technology-driven marketing approach, including robust eCRM (electronic Customer Relationship Management) and eMarketing strategies, essential for modern guest engagement and booking optimization.
Hands-On, Collaborative Support: GrandStay's core philosophy is built on strong franchisee relationships. Investors receive one-on-one support and collaborative guidance, a stark contrast to the often-impersonal structure of mega-chains.
Proven Amenities & Guest Loyalty: Key amenities like the complimentary GRAND START® breakfast, indoor pools, and the Grand Returns® loyalty program drive repeat business and positive guest reviews, translating directly into higher RevPAR (Revenue Per Available Room).
Strong USA Market Presence: Primarily focusing on the Midwest and surrounding states, the brand is in an expansion phase, offering excellent opportunities for new market entry across the country.
Background
1. Established Year:
Crossings by GrandStay® was launched in 2000 as part of the GrandStay® Hospitality, LLC portfolio. The brand was created to cater to travelers looking for quality, affordable, and limited-service accommodations in mid-sized and secondary U.S. markets.
2. Founders:
The brand was founded by Jon Kennedy, the President of GrandStay® Hospitality, LLC. The team had extensive experience in the hospitality sector and aimed to introduce a cost-effective lodging model without compromising on guest satisfaction.
3. Franchise Units:
As of 2024, Crossings by GrandStay® operates approximately 31 locations across the United States. The brand continues to expand, especially targeting areas where mid-range, limited-service hotels are in high demand.
4. Brand Journey:
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Initial Concept: The brand was introduced to provide a limited-service, high-quality lodging option for travelers.
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Expansion: After initial success, Crossings by GrandStay® began franchising its model to reach secondary cities and underserved markets.
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Positioning: The brand focuses on value-conscious travelers, business clients, and families seeking a clean, reliable, and community-oriented hotel experience.
5. Ownership:
Crossings by GrandStay® is privately owned by GrandStay® Hospitality, LLC, which also operates other hospitality brands in the U.S. The company emphasizes franchisee support, operational excellence, and local community engagement.
6. Market Presence in the USA:
Crossings by GrandStay® has a strong presence in mid-sized cities and areas where traditional full-service hotels are scarce. Its limited-service, efficient, and well-managed properties have made it a preferred choice for both business and leisure travelers.
7. Industry Category:
The brand belongs to the limited-service hotel segment within the broader U.S. hospitality industry. This segment is growing rapidly due to increasing demand for affordable, high-quality accommodations without the overhead costs of luxury or full-service hotels.
8. Other Notable Information:
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Community-Oriented Approach: Crossings by GrandStay® emphasizes being locally engaged, contributing to the community, and providing jobs.
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Focus on Operational Efficiency: Streamlined operations help reduce overhead, making franchise ownership more attractive to investors.
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Customer Promise: The brand is known for its commitment to “Every Guest ~ Every Time”, reflecting consistent service quality.
Support Training
GrandStay Hospitality, LLC is dedicated to providing comprehensive support to ensure each franchisee is set up for long-term success, focusing on a partnership approach rather than simply a transactional one.
Pre-Launch & Development Support
Site Selection & Market Analysis: Guidance on selecting the most viable location for a new build or conversion, including demographic and competitive market studies.
Design & Resource Assistance: Provision of architectural guidelines, design standards, and assistance with procurement to ensure cost-effective and compliant construction or renovation.
Pre-Opening Project Management: Support and inspection services during the construction or conversion phase to adhere to brand standards and timelines.
Operational & Academic Training
Initial Training Program: Intensive training for the franchisee and General Manager covering all facets of hotel operation, including property management systems (PMS), brand standards, guest service protocols, financial reporting, and human resources.
On-Site Opening Support: A dedicated representative from the franchisor may be present on-site during the critical opening period to ensure a smooth launch and assist with initial operational challenges.
Ongoing Education: Access to proprietary manuals, webinars, and continuing education programs for staff development and operational excellence.
Marketing, Sales & Technology Support
Technology-Driven Marketing: Assistance with integrating cutting-edge Property Management Systems (PMS), central reservations systems (CRS), and the brand's unique eCRM platform for targeted marketing campaigns.
National and Regional Marketing: Franchisees contribute to a national fund that drives brand awareness, digital marketing campaigns (SEO/PPC), and promotional programs.
Sales & Revenue Management: Dedicated specialists provide guidance on pricing strategies, yield management, and corporate/group sales initiatives to maximize RevPAR.
Ongoing Support
Field Operations Visits: Regular visits from a Franchise Operations Specialist to conduct performance reviews, offer operational coaching, and ensure compliance with brand standards.
24/7 Access to Support: Continuous access to the corporate support team for technical issues, reservation support, and operational questions.
Quality Assurance: A system of evaluations and quality audits designed to maintain high standards across all properties and protect the brand's reputation.
Ideal Candidate
The ideal investor for a Crossings by GrandStay franchise is an entrepreneurial individual or group who is prepared for the intensive demands of hotel ownership and operations.
Business Background: Experience in the hospitality, real estate development, or related business management fields is preferred, but strong general business acumen and leadership skills are essential.
Passion & Commitment: Must possess a strong dedication to customer service and the brand's philosophy of "Every Guest ~ Every Time." This is a hands-on business that thrives on managerial presence and attention to detail.
Financial Capability: The investor must meet the franchisor's required net worth and liquid capital minimums, demonstrating the ability to secure the necessary financing for a multi-million dollar investment.
Operational Readiness: Should be prepared to hire and manage a team of 15+ employees and implement the brand’s proven systems and standards diligently.
Location Preference: Ideal franchisees will have access to or be willing to develop properties in high-potential areas, particularly suburban, rural, or secondary markets that show stable economic activity and strong demand for quality, upper-midscale lodging. Preference is given to investors with site control or a definitive development plan.
Financial Detail
The total investment for a hotel franchise is highly variable, depending heavily on the size of the property (room count), location, land costs, and whether it is a new build or a conversion. The figures below are estimates derived from industry data and past FDDs and should be treated as a starting point for due diligence.
