2012
20
$16,000,000
$50,000
$35,000,000
No
EVEN Hotels® is redefining the travel experience by blending wellness, comfort, and hospitality under one inspiring brand. Created by InterContinental Hotels Group (IHG), EVEN Hotels caters to the growing number of health-conscious travelers who want to stay active, eat well, and rest easy while on the road. With its modern design, fitness-oriented amenities, and wholesome dining options, EVEN Hotels has carved a unique space in the hospitality industry—offering guests a stay experience that nurtures both body and mind.
As an EVEN Hotels franchisee, you align with one of the world’s largest and most respected hotel companies, backed by IHG’s powerful distribution system, global loyalty program (IHG One Rewards), and extensive operational expertise. Whether in urban centers, airport corridors, or leisure destinations, EVEN Hotels is positioned to capture demand from a growing demographic that values balanced living and wellness-based experiences even while traveling.
Why Invest in this Franchise?
Investing in an EVEN Hotels franchise means becoming part of one of the most innovative concepts in the mid-upscale hotel category. The brand focuses on the “wellness-minded” traveler—a rapidly expanding audience that seeks hotels offering healthy dining, fitness-focused design, and relaxing spaces.
Franchisees benefit from IHG’s proven hospitality systems, powerful reservation technology, and extensive training programs. The brand’s differentiation in the marketplace—combining fitness, nutrition, and design—drives strong brand loyalty and repeat business. With growing consumer demand for wellness-centric experiences, EVEN Hotels is not just a hospitality investment—it’s a forward-looking business opportunity aligned with future lifestyle trends.
Key advantages include:
Backing of IHG, a global hospitality leader with 6,000+ hotels worldwide.
Unique brand positioning that stands out among traditional hotel offerings.
Access to IHG’s global marketing reach and 100+ million loyalty members.
Wellness-focused design that commands premium ADR (Average Daily Rate).
Proven operating systems that streamline hotel performance and profitability.
Founded: 2012
Parent Company: InterContinental Hotels Group (IHG)
Headquarters: Atlanta, Georgia, USA
Industry: Hospitality / Hotels & Lodging
Franchise Units: 20+ open, with dozens more in development globally
EVEN Hotels was launched by IHG to address the emerging lifestyle and wellness segment within hospitality. The first property opened in 2014, setting a new benchmark for how hotels could support guests’ wellbeing. From its signature in-room fitness zones and natural lighting to nutritionally balanced menus and calming design aesthetics, EVEN Hotels emphasizes holistic wellness.
The brand has expanded across the USA, with locations in major cities like New York, Miami, Seattle, and Austin, and continues to grow both domestically and internationally. EVEN Hotels operates as part of IHG’s upper midscale portfolio, joining other powerhouse brands such as Holiday Inn, Crowne Plaza, and Hotel Indigo.
EVEN Hotels franchisees receive comprehensive support from IHG’s world-class hospitality systems, ensuring smooth operations from pre-opening to ongoing management.
Pre-Opening Support:
Site selection and feasibility analysis.
Design, layout, and brand-standard architecture guidance.
Assistance with procurement and vendor relationships.
Marketing launch plans and local area brand activation.
Operational & Training Support:
Extensive initial training for management and staff at IHG’s training centers.
Standard operating manuals covering every aspect of hotel management.
Dedicated franchise performance support team to optimize operations.
Access to IHG Concerto™—a global technology platform for reservations and revenue management.
Marketing & Ongoing Support:
National advertising and brand campaigns.
Access to IHG’s massive loyalty program (IHG One Rewards) for repeat guest engagement.
Ongoing field support and business performance reviews.
Continued innovation in brand standards, guest experience, and digital tools.
The EVEN Hotels franchise is designed for visionary entrepreneurs and experienced investors who want to be part of the next evolution in hospitality—one that combines wellness, comfort, and profitability. This opportunity suits individuals who not only see the potential in the growing wellness travel market but also believe in creating meaningful guest experiences that promote balance and wellbeing.
1. Professional Background:
Ideal candidates are seasoned hospitality professionals, hotel operators, or real estate investors with prior experience in hotel management, property development, or multi-unit operations. However, EVEN Hotels also welcomes entrepreneurs from other industries who have strong leadership skills, a business mindset, and a willingness to learn the hospitality sector through IHG’s comprehensive training and support programs.
2. Business & Financial Capability:
Successful franchisees possess strong financial stability to support hotel development and ongoing operations. Investors should have access to capital for both property construction and pre-opening marketing expenses.
Minimum Net Worth: $10 million
Minimum Liquid Capital: $2.5 million
Ability to secure financing and manage large-scale hospitality investments
3. Passion for Wellness & Hospitality:
EVEN Hotels thrives on a culture of care and health-conscious living. The ideal franchisee should share this passion for promoting wellness—offering guests spaces that encourage fitness, healthy eating, and relaxation. Owners should be enthusiastic about leading a team that delivers exceptional guest experiences rooted in this wellness philosophy.
4. Leadership & Management Skills:
Franchisees must demonstrate strong operational and people-management abilities. They should be capable of hiring, training, and inspiring a service-driven team while maintaining consistency in brand standards. Strategic decision-making, attention to detail, and long-term vision are crucial traits.
5. Market & Location Insight:
EVEN Hotels performs exceptionally well in urban centers, business districts, and travel hubs with consistent business and leisure traffic. Ideal franchisees should be able to identify and secure premium real estate locations near airports, downtown cores, or lifestyle-oriented communities.
6. Long-Term Growth Mindset:
The brand seeks partners who are not only interested in a single property but also in multi-unit development opportunities. Investors who understand the long-term value of aligning with IHG’s global system and are committed to expanding within the network are highly preferred.
In Summary:
The perfect EVEN Hotels franchisee is an entrepreneurial, financially strong, and hospitality-minded investor who believes in the future of wellness-focused travel. They are dedicated to operational excellence, community engagement, and building a brand that redefines what it means to stay well while away from home.
Below is a comprehensive financial overview of the EVEN Hotels franchise opportunity under the IHG (InterContinental Hotels Group) brand. These figures represent average ranges based on market conditions, property size, and location within the United States.
| Financial Category | Estimated Amount (USD) | Details / Notes |
|---|---|---|
| Initial Franchise Fee | $50,000 – $75,000 | Paid upfront to IHG for franchise rights and brand usage. |
| Total Initial Investment | $16 million – $35 million | Includes land, construction, furnishings, equipment, and pre-opening expenses. |
| Minimum Net Worth Requirement | $10 million | Ensures financial stability for large-scale hotel development. |
| Minimum Liquid Capital | $2.5 million | Required to manage construction and early-stage operations. |
| Royalty Fee | 5% of gross room revenue | Ongoing fee for brand affiliation, support, and system access. |
| Marketing & Advertising Fee | 3% of gross room revenue | Contributes to IHG’s global marketing fund and promotional campaigns. |
| Average Property Size | 120 – 200 rooms | Varies by city, land cost, and target market. |
| Construction & Infrastructure Cost | $13 million – $30 million | Includes land acquisition, building, interior design, and brand-standard amenities. |
| Pre-Opening & Training Cost | $250,000 – $500,000 | Covers staff recruitment, system training, and launch marketing. |
| Working Capital Requirement | $500,000 – $1 million | Needed for initial 3–6 months of operation. |
| Expected ROI (Return on Investment) | 10% – 15% annually | Based on stabilized performance and occupancy rates. |
| Average Daily Rate (ADR) | $160 – $220 per night | Reflects premium wellness positioning in mid-upscale segment. |
| Occupancy Rate (Average) | 70% – 80% | Supported by loyalty program and wellness niche appeal. |
| Break-Even Period | 3 – 5 years | Depends on market strength and property performance. |
| Revenue Streams | Multiple | Includes room bookings, fitness & wellness amenities, F&B sales, and event hosting. |
