Established
2010
Franchise Units
400
Minimum Investment
$400,000
Franchise Fee
$25,000
Total Investment Range
$304,500
Home Based
No
Description
Crunch Fitness is a high-energy fitness brand known for fusing fitness with entertainment, offering a no-judgments philosophy that appeals to a wide demographic. With affordable membership options, signature group fitness classes, and state-of-the-art equipment, Crunch delivers a fun, inclusive workout environment. The brand encourages members of all fitness levels and backgrounds to "Crunch It Out" together. Entrepreneurs can join this growing franchise network and capitalize on the booming health and wellness industry.
Background
Founded in 1989 in New York City, Crunch Fitness began as a small gym with a big personality, blending serious fitness with fun. The brand quickly gained traction for its innovative classes, diverse culture, and welcoming vibe. Crunch began franchising in 2010 and now operates both corporate and franchise locations across the United States and internationally. The franchise is owned by Crunch Franchise, LLC and backed by industry-leading fitness operators.
Support Training
Crunch Fitness offers robust support and training programs, including:
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Initial Training: 8-week pre-opening training including site development, staffing, sales, and marketing.
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Real Estate & Construction Support: Assistance in site selection, lease negotiation, and gym buildout.
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Marketing Support: National branding campaigns, local digital marketing assistance, and grand opening strategies.
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Ongoing Support: Operations, training materials, CRM systems, tech support, and continued learning via Crunch University.
Ideal Candidate
Crunch is looking for passionate, business-savvy entrepreneurs who are driven to succeed in the fitness industry. Ideal candidates may have:
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Experience in business or franchise ownership
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Strong leadership and management skills
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A passion for fitness and helping others achieve wellness goals
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Ability to meet the financial investment requirements
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A commitment to uphold Crunch’s values of inclusivity, positivity, and fun
Financial Detail
Franchise Fee: $25,000–$40,000
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Initial Investment Range: $304,500 – $2,129,500
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Minimum Net Worth Required: $1,000,000
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Minimum Liquid Capital Required: $400,000
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Ongoing Royalty Fee: 5% of gross sales
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Marketing Fee: 2% of gross sales
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Franchise Units (2024): 400+ locations and growing
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Franchising Since: 2010
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Established Year: 1989