Established
2010
Franchise Units
400
Minimum Investment
$2,147,500
Franchise Fee
$35,000
Total Investment Range
$5,367,000
Home Based
No
Description
Crunch Fitness is a high-energy fitness brand known for fusing fitness with entertainment, offering a no-judgments philosophy that appeals to a wide demographic. With affordable membership options, signature group fitness classes, and state-of-the-art equipment, Crunch delivers a fun, inclusive workout environment. The brand encourages members of all fitness levels and backgrounds to "Crunch It Out" together. Entrepreneurs can join this growing franchise network and capitalize on the booming health and wellness industry.
Background
Maintaining good health is essential, and joining a fitness center is one of the most effective ways people can improve their overall well-being. Despite the benefits of regular exercise, a large percentage of Americans still do not have a gym membership. Recognizing this gap, Crunch has emerged as one of the fastest-growing names in the fitness industry.
Established in 2010 and launching its franchise program in the same year, Crunch has experienced remarkable growth. Today, the brand operates more than 350 locations across 30 U.S. states and five countries, with ambitious plans to expand its footprint to over 1,200 franchise clubs in the coming years.
The franchise benefits from a strong and dedicated customer base, serving more than 1.5 million members worldwide. Crunch primarily partners with entrepreneurs interested in multi-unit development, making it an attractive opportunity for experienced operators looking to manage multiple fitness centers.
The company also supports military veterans through special incentives. As a participant in the International Franchise Association (IFA) Foundation’s VetFran Program, Crunch offers qualified veterans a 20% reduction on initial franchise and royalty fees when purchasing three or more clubs, helping former service members pursue business ownership opportunities.
Beyond traditional gym services, Crunch provides members with access to a wide range of amenities, including group fitness classes, modern workout equipment, and tanning services. Members can also take advantage of the brand’s digital fitness and nutrition platform, which features meal-planning resources, healthy recipes, workout videos, wellness tools, and other valuable content designed to support their fitness journey.
For entrepreneurs seeking an opportunity in the thriving health and wellness sector, Crunch presents a compelling franchise option backed by strong brand recognition, a growing membership base, and significant expansion potential.
Founded: 2010
Fist Franchise: 2010
Franchise active Units: 350
Canada: Yes
International: Yes
Headquarters: Portsmouth, New Hampshire
Support Training
Crunch Fitness offers robust support and training programs, including:
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Initial Training: 8-week pre-opening training including site development, staffing, sales, and marketing.
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Real Estate & Construction Support: Assistance in site selection, lease negotiation, and gym buildout.
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Marketing Support: National branding campaigns, local digital marketing assistance, and grand opening strategies.
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Ongoing Support: Operations, training materials, CRM systems, tech support, and continued learning via Crunch University.
Ideal Candidate
Crunch is looking for passionate, business-savvy entrepreneurs who are driven to succeed in the fitness industry. Ideal candidates may have:
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Experience in business or franchise ownership
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Strong leadership and management skills
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A passion for fitness and helping others achieve wellness goals
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Ability to meet the financial investment requirements
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A commitment to uphold Crunch’s values of inclusivity, positivity, and fun
Financial Detail
| Franchise Details | Information |
|---|---|
| Initial Franchise Fee | $35,000 |
| Initial Investment | $2,147,500 – $5,367,000 |
| Net Worth Requirement | $2,500,000 |
| Cash Requirement | $500,000 |
| Royalty Fee | 5% |
| Ad Royalty Fee | 2% |
| Technology Fee | $0 |
| Term of Agreement | 10 Years |
| Franchise Term Renewable | Yes |
| Financing Options | Third-Party Financing Available |
| Veterans Incentive | 20% Discount on Franchise Fee with Purchase of 3+ Clubs |