Established
2001
Franchise Units
300
Minimum Investment
$250,000
Franchise Fee
$59,500
Total Investment Range
$670,290
Home Based
No
Description
Background
Established: 2001
First Unit Franchised: 2016
Franchised Units: 300 units sold with 120+ owners
Open Units: 90+
Company Owned Units: 0
Canada Franchises: No
International Franchises: No
Registration Approvals: MI, KY, NE, TX, UT, AL, AK, CO, CONN, DE, GA, ID, KS, LO, MA, MASS, MISS, MIZZ, MON, NV, NH, NJ, NM, NC, OH, OK, ORE, PA, SC, TN, VER, WV, WY, AZ, ARK, ND, CA, VIR,
Support Training
Turn-key support solution from signing through running the business
- Workouts:
- The Panel of Coaches will write your 5 component workouts.
- Your facility will never have to write a workout or play lists
- All playlists have clean language
- Site Selection/Construction:
- Site Selection through Fran Site
- LOI negotiation
- Lease negotiation
- Franchisee Training:
- D1 will help vet and train your general manager
- Robust online training modules and videos for coaches, owners and general managers
- A Master Coach will help train and support the franchisees head coach, training coaches, often on-site for the first week of business and train you on auditing your workouts.
- The National Head of General Managers will train the franchisees general manager, and offer support through opening
- The Field Support Specialists will provide on-going support
- Marketing:
- Annual Promotional Calendar
- Creative marketing pieces for turn-key marketing campaigns
- Public Relation Opportunities
- Turn-key Social media campaign collateral
- Manuals:
- Coaching/Training Manual
- Sales Manual
- Operations Manual
- Marketing Manual and Brand Guide
- Technology:
- D1 Intranet Portal
- D1 branded MindBody Business Point of Sales System (analytics/reporting)
- D1 branded MindBody App for consumers
- Franchisee General Manager Message Board / Dedicated channel
Ideal Candidate
Function of the owner/daily tasks –
Semi-absentee: 5 hours minimum per week and live within one hour of their first D1 center.
- Holding the team accountable - Watch Scorecard and KPI’s (provided by D1’s Home Office)
- Build community relationships and cross promotions
- Financial/Cash management
- Participate on monthly training calls hosted by the Home Office
- Attend Franchise Summit – Once a year
Owner Operator:
- All the above plus,
- Backend administration
- Community Outreach and Busines Development
- Managing Staff
- Selling Memberships
Desired background of prospects and Ideal candidate –
- Workout at the D1 Facility at least once a week
- Business Background
- No Physical Fitness Requirement but it is a benefit
- Passionate about training and helping people
- Must like kids
- Track record for success
- Pillar in the community
- Played some team sport at some point
- Align with the Mission: Help people achieve their goals
Financial Detail
Cash Investment: $250,000
Total Investment: Avg. $235,250-$670,290
Minimum Net Worth: $500,000
Franchise Fee: $59,500, 2nd unit $40,000, 3rd unit 35,000 and 4-10th unit $30,000
Royalty: 7%
Ad: $250 monthly marketing
Average Number of Employees: 6-8
Item 19: Yes
Visa Candidates: No
Passive Ownership: No
Semi-Passive Ownership: Yes
Home Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes - 10% off total franchise fee(s)