2012
24
$479,875
$45,000
$948,625
No
DAE GEE Korean BBQ is not just a restaurant; it’s an experience, a culture, and a dynamic, high-growth investment opportunity perfectly positioned within the thriving $150 Billion Asian Food Industry market in the USA. Translating to "pig" in Korean, DAE GEE invites guests to truly "Pig Out!" on a full sensory dining adventure. We are the modern, full-service Korean BBQ concept that is captivating diners nationwide, blending authentic Korean culinary tradition with an inviting, American-friendly atmosphere.
Our concept centers on the fun, communal experience of interactive tabletop grilling, allowing patrons to cook expertly marinated meats—like Galbee (beef short ribs) and DaeGee Bulgogi (pork cushion)—to perfection, all complemented by an array of traditional, homemade banchan (side dishes). This interactive, All-You-Can-Eat (AYCE) model drives high customer retention and superior unit economics.
DAE GEE’s reputation is stellar, cementing its position as a market leader. It gained national recognition after being lauded by culinary star Guy Fieri as "off the hook!" during a feature on Food Network's Diners, Drive-Ins and Dives. This powerful, established brand recognition significantly lowers the initial hurdle for new franchisees. We have refined a scalable, efficient business model that appeals to a diverse customer base—from Korean cuisine veterans to first-time adventurers—making DAE GEE the premier Korean BBQ franchise opportunity in the American market.
Investing in a DAE GEE Korean BBQ franchise means partnering with a brand that has a proven concept, exceptional growth trajectory, and a competitive edge in one of the fastest-growing segments of the restaurant industry.
High Average Unit Volume (AUV): With a reported AUV exceeding $1.2 Million, DAE GEE demonstrates a powerful capacity for revenue generation, offering a clear path to high returns on investment (ROI).
Unmatched Brand Recognition: The national media exposure from Food Network’s Diners, Drive-Ins and Dives provides an invaluable marketing asset and immediate credibility that is rare in the franchise world.
Scalable & Efficient Business Model: The interactive AYCE format simplifies inventory management and minimizes kitchen staff requirements, leading to improved operational efficiencies and high profitability potential.
Thriving Market Demand: Korean cuisine, and particularly Korean BBQ, is booming across the USA. DAE GEE is perfectly positioned to capitalize on this growing trend, offering a unique, sought-after dining experience.
Comprehensive Support System: Franchisees benefit from a detailed, turn-key support program covering everything from site selection to ongoing marketing, ensuring you are never alone on your journey.
DAE GEE is committed to the success of its franchise partners, offering an extensive, multi-faceted support system designed for smooth launch and sustained growth:
Pre-Launch & Development Support:
Site Selection & Real Estate: Assistance with identifying high-traffic locations, demographic analysis, and expert guidance on lease negotiation.
Construction & Design: Full support with architectural planning, restaurant layout design, and construction management to ensure your build-out meets brand standards efficiently.
Grand Opening Marketing: A dedicated Grand Opening marketing budget () and strategy to generate immediate buzz and foot traffic in your market.
Operational & Academic Training:
Initial Comprehensive Training: A mandatory 72-hour training program for owners and key managers, featuring 45 hours of classroom instruction (covering administration, POS systems, inventory, and management) and 27 hours of intensive, on-the-job training in an operating DAE GEE location.
Manuals & Systems: Access to proprietary operational and training manuals, standard operating procedures (SOPs), and a Franchisee Intranet Platform.
Ongoing Support:
Field Operations: Regular visits and consultations from a dedicated Field Operations team to assist with quality control, operational troubleshooting, and system efficiency.
Purchasing Co-ops: Benefit from the franchisor’s strong vendor relationships and purchasing power for food, equipment, and branded items to ensure quality and control costs.
Refresher Training & Conventions: Access to ongoing and refresher training programs, as well as annual conferences for networking and sharing best practices.
Marketing & Technology:
National & Local Marketing: Full support for digital marketing, including Ad Templates, Social Media strategy, SEO-optimized website development, and email marketing campaigns, funded by the system’s Ad Royalty Fee.
Technology: Setup and ongoing support for the Point-of-Sale (POS) system and other critical technology infrastructure.
We are seeking passionate, community-minded entrepreneurs and investors who are ready to embrace the DAE GEE brand and its values.
Business Background: Prior restaurant or business ownership/management experience is beneficial, but not required. The ideal candidate must be a strong leader with exceptional management and people skills.
Investment Capability: Must meet the minimum financial requirements to ensure a smooth build-out and sufficient working capital. We are looking for candidates with a Minimum Net Worth of $500,000 and available Liquid Cash (Minimum Investment) of $150,000 - $300,000.
Passion & Culture: A genuine enthusiasm for Korean food, culture, and the communal dining experience is essential. The ideal franchisee is dedicated to providing high-quality food and an engaging, fun atmosphere.
Operational Role: Semi-Absentee Ownership is permitted, allowing for flexibility, though hands-on initial involvement is strongly recommended.
Location Preference: Multi-unit operators are encouraged. We are actively seeking development partners in major metropolitan areas and high-growth markets across the Western, Central, and Eastern United States.
Average Unit Volume (AUV): Over $1,200,000 (as reported in FDD data).
Break-Even Time: Will vary based on location, management, and initial build-out costs, but the strong AUV and efficient model are designed for rapid revenue growth.
Potential Revenue Streams:
Dine-In Sales: Primary revenue driver through All-You-Can-Eat and a la carte Korean BBQ and other menu items.
Beverage Sales: Revenue from non-alcoholic and alcoholic beverages.
Catering Services: Opportunities for large-group and corporate catering.
Branded Retail: Sales of proprietary sauces and branded merchandise.
