2017
1000
$816,066
$50,000
$1,442,533
No
Step into the booming dessert industry by owning a Crumbl Cookies franchise, the phenomenally successful and Instagrammable brand that has redefined the American cookie experience. Crumbl is not just a cookie shop; it's a social phenomenon, known for its unique concept, vibrant branding, and powerful digital presence. With a rapidly rotating weekly menu of six gourmet flavors, an engaging open-kitchen layout, and the iconic pink packaging, Crumbl has created a culture of excitement, anticipation, and repeat customer visits. This innovative approach to a classic treat has positioned the brand as a category leader in the quick-service restaurant (QSR) and specialty dessert sector. For the driven entrepreneur in the USA market, investing in a Crumbl franchise offers a pathway to capitalize on unprecedented brand recognition and a proven, tech-forward business model built for speed, scale, and viral marketing success. You're not just buying a business; you're joining a movement that brings friends and family together over "the best desserts in the world."
Investing in Crumbl Cookies is a strategic move for several compelling reasons:
Viral Brand Recognition: Crumbl boasts an unparalleled social media following (millions of followers across platforms like TikTok and Instagram), driving powerful organic buzz and foot traffic directly to your door. The distinctive pink box is instantly recognizable nationwide.
Innovative Business Model: The weekly rotating menu creates a sense of "Fear of Missing Out" (FOMO), encouraging customers to return consistently to try the new flavors. This drives a high frequency of purchases that traditional bakeries simply cannot match.
Technology-Driven Operations: Crumbl leverages technology for efficiency, including a robust mobile app for delivery, catering, pickup, and gifting, along with self-serve kiosks and in-store digital systems. This streamlines the customer experience and in-store management.
Explosive Growth & Market Presence: Since its founding, Crumbl has experienced meteoric expansion, opening over 1,000 bakeries across all 50 U.S. states and expanding internationally. This rapid growth trajectory underscores strong market demand and a highly successful franchise system.
Comprehensive Support System: Franchisees benefit from a detailed, ready-made operating system, including training in all facets of the business, from baking techniques to digital marketing and site selection.
High Revenue Potential: The brand's successful model and strong customer engagement have led to high average gross sales figures, setting a competitive benchmark in the dessert-focused franchise sector.
Crumbl is committed to setting its franchisees up for success with a rigorous and comprehensive support and training program:
Pre-Launch and Initial Training:
Crumbl University: Mandatory initial training program covering all operational aspects, including food preparation, propriety baking techniques, food safety, inventory management, point-of-sale (POS) system operation, and exceptional customer service. This often includes in-person training at a corporate facility and potentially in-store training at your location.
Site Selection & Build-Out: Assistance from the Crumbl real estate team for identifying high-traffic locations, lease negotiation, and guiding the standardized, open-kitchen store design and construction process.
Initial Inventory & Equipment: Guidance on procuring the proprietary equipment package (ovens, mixers) and the initial supply of proprietary ingredients and the iconic branded pink boxes.
Operational & Academic Support:
Proprietary Technology Stack: Access to the brand's sophisticated POS system, mobile app integration, and internal digital platforms for managing recipes, inventory, and labor.
Operations Manuals: Access to detailed, up-to-date documentation on all standard operating procedures.
Marketing & Ongoing Support:
National Marketing Fund: Franchisees contribute to a national fund that drives major brand awareness campaigns, including the influential social media strategy.
Local Marketing Guidance: Support and approved assets for local marketing and promotional initiatives to drive sales in your exclusive territory.
Field Support: Dedicated field representatives and ongoing consultation from the corporate team to assist with day-to-day operations, performance analysis, and quality control.
New Menu Implementation: Weekly guidance and recipes for the rotating flavors, ensuring consistency across all units.
Crumbl is seeking enthusiastic, dedicated, and financially capable entrepreneurs who are ready to fully embrace the brand's dynamic culture and operational standards.
Business Background: Prior food service or bakery experience is not strictly required due to the comprehensive training. However, candidates should demonstrate strong leadership, management, and business acumen. Experience in managing a team and handling P&L statements is beneficial.
Passion & Commitment: An ideal franchisee must have a genuine passion for the Crumbl brand, a commitment to delivering high-quality products, and a dedication to the exceptional customer experience that the brand is known for. The company looks for owners who view the franchise as their primary business—not a side gig.
People Skills: Excellent people skills are essential, as the role involves managing a team of bakers and customer service staff and engaging with the community.
Investment Capability: The candidate must meet the minimum financial requirements as outlined below, demonstrating the ability to fund the entire initial investment and maintain sufficient working capital during the initial operational period.
Location Preference: Franchisees are typically granted an exclusive territory. While new territories are in high demand and limited in some areas (resale opportunities may exist), candidates must be prepared to conduct thorough market research to propose a suitable, high-traffic location that aligns with Crumbl's real estate criteria. Absentee ownership opportunities may be available but dedicated owner-operators are often preferred.
