2016
2
$203,000
$10,000
$4,000,000
No
Dart Wars is revolutionizing the family entertainment landscape with its exhilarating indoor Nerf battle arenas. Offering a dynamic alternative to traditional laser tag and paintball, Dart Wars provides a safe, action-packed environment where players of all ages can engage in thrilling 5-minute battles across multiple game modes. Whether it's walk-in play, birthday parties, corporate team-building events, or summer camps, Dart Wars delivers an unforgettable experience that keeps guests coming back for more.
Thriving Industry: The indoor entertainment sector continues to grow, with families seeking unique, active, and social experiences. Dart Wars taps into this demand, offering a compelling business opportunity.
Proven Concept: With multiple successful locations and a loyal customer base, Dart Wars has demonstrated its appeal and operational effectiveness.
Comprehensive Support: Franchisees receive extensive training and ongoing assistance in operations, marketing, and business development, ensuring a smooth path to success.
Scalable Model: The franchise model is designed for scalability, allowing for expansion into multiple territories and diverse markets.
Established: 2016
Founder: Sean Maher
First Franchise Location: 2022
Franchise Units: 1 (as of 2025)
Company-Owned Units: 1
Headquarters: Colorado Springs, Colorado
Industry: Indoor Recreation & Entertainment
Ownership: Privately held under Dart Wars LLC
Company Overview
Dart Wars is a premier indoor Nerf battle arena offering a safe, action-packed environment for individuals and groups to engage in thrilling foam dart battles. Founded by Sean Maher in 2016 in Wichita, Kansas, Dart Wars was conceptualized to provide a fun and exciting alternative to traditional laser tag and paintball. The arenas feature 5-minute game modes, promoting teamwork, strategy, and physical activity in a controlled setting.
In 2022, Dart Wars began franchising, expanding its unique concept to new locations. The first franchise unit was established in Colorado Springs, Colorado, marking the brand's entry into the broader entertainment market. As of 2025, Dart Wars operates one company-owned unit and one franchise unit, with plans for further expansion across the United States.
Market Presence
Dart Wars has established a presence in several states, including Colorado, North Carolina, and Texas. The brand's innovative approach to indoor entertainment has garnered attention, leading to interest from potential franchisees nationwide. While Dart Wars does not currently have international locations, the growing demand for family-friendly recreational activities positions the brand for potential global expansion in the future.
Brand Vision
Dart Wars aims to revolutionize the indoor entertainment industry by providing an exhilarating experience that combines physical activity, strategy, and fun. The brand is committed to creating environments where families, friends, and colleagues can bond over exciting Nerf battles, fostering a sense of community and teamwork.
Dart Wars offers a robust support system to ensure franchisee success:
Pre-Launch: Assistance with site selection, lease negotiation, and facility design tailored to Dart Wars specifications.
Training: Comprehensive training covering operations, customer service, staff management, and safety protocols.
Marketing: Access to proven marketing strategies, digital advertising campaigns, and promotional materials to drive customer engagement.
Ongoing Support: Continuous operational support, including regular performance reviews, staff training updates, and business development resources.
Technology: Utilization of a proprietary booking and management system to streamline operations and enhance customer experience.
Dart Wars seeks passionate and dedicated individuals who align with its brand values:
Entrepreneurial Spirit: Motivated self-starters with a strong desire to succeed in the entertainment industry.
Leadership Skills: Ability to manage and inspire a team, ensuring exceptional customer service and operational efficiency.
Financial Capability: Possess the necessary capital to invest in and sustain the franchise.
Community Engagement: Interest in becoming an active part of the local community, hosting events, and building lasting relationships.
Location Preference: Ideal candidates are located in or are willing to relocate to areas with high family activity and entertainment demand.
| Financial Category | Details / Range (USD) |
|---|---|
| Initial Franchise Fee | $10,000 |
| Total Investment Required | $203,000 – $4,000,000 |
| Minimum Liquid Capital | $25,000 – $100,000 |
| Net Worth Requirement | $25,000 – $100,000 |
| Infrastructure / Build-Out | $150,000 – $3,500,000 |
| Marketing Budget (Initial) | $5,000 – $25,000 |
| Working Capital | $10,000 – $50,000 |
| Royalty Fees | Percentage-based; typically ~5-6% of gross sales |
| Expected ROI | Varies by location; potential 15–25% annually |
| Break-Even Time | 12–24 months |
| Revenue Streams | Walk-in play, birthday parties, corporate events, summer camps, merchandise sales |
