1979
7
$111,973
$30,000
$245,200
No
Deck the Walls presents a premier franchise opportunity in the dynamic and creative world of retail art, wall décor, and custom framing. With a distinguished history spanning over four decades, Deck the Walls has cemented its reputation as a leading authority, helping customers transform their cherished memories and artistic visions into museum-quality masterpieces.
This is more than just a retail business; it is a creative service and a destination for homeowners and businesses looking for expert guidance in interior design and art presentation. Our stores offer a carefully curated selection of fine art reproductions, limited editions, ready-to-hang décor, and specialty prints, anchored by our highly profitable and in-demand custom framing services.
As a Deck the Walls franchisee, you step into a proven business model supported by Franchise Concepts, Inc. (FCI), one of North America's largest and most successful franchisors in the art and custom framing industry. This powerful affiliation provides an unbeatable advantage, offering robust support, exceptional buying power, and a nationally recognized brand name. If you are passionate about art, design, and delivering personalized, high-value customer service, the Deck the Walls franchise offers a stable, creative, and rewarding path to business ownership in the resilient home services and retail sectors.
Investing in a Deck the Walls franchise provides a unique set of competitive advantages that mitigate risk and foster growth:
Dominant Industry Position: You benefit from the strength of our parent company, FCI, which has over 40 years of track record and operates multiple major framing franchises (including The Great Frame Up). This sheer size translates directly into a significant combined buying power, securing major discounts from leading publishers, distributors, and suppliers, giving you a serious edge over independent framers.
Diverse Revenue Streams: The business model combines high-margin, professional custom framing services with the sales of high-quality art reproductions, limited editions, and home décor accessories. This diversification ensures profitability across different consumer needs.
Creative and Engaging Environment: Franchisees work in a friendly, inviting, and creative atmosphere, helping customers bring their vision to life. This high-touch, consultative sales process leads to high customer satisfaction and repeat business.
Proprietary Technology: Stores utilize the exclusive Visualize system, a cutting-edge design tool that allows customers to see their finished framed project on a large screen, complete with a virtual wall color to match their home. This technology streamlines the design process, enhances the customer experience, and drives sales.
Low Perishable and Labor Risk: Unlike food or high-staff businesses, this model does not deal with perishables and does not require a large staff, reducing operational complexities and high-risk factors.
Founded Year:
Deck The Walls was founded in 1979, establishing over four decades of experience in the custom framing and art retail industry. This long history demonstrates the brand’s stability, reliability, and deep understanding of customer needs.
Franchising Since:
The company began offering franchise opportunities in 1979, allowing entrepreneurs to leverage a proven business model and established brand name.
Founders:
Deck The Walls was founded by art and retail industry professionals (specific founder names may vary) who envisioned a store combining art appreciation with personalized customer service, focusing on custom framing solutions.
Brand Journey & Company History:
Started as a single retail store specializing in custom framing and art décor.
Expanded gradually into multiple locations across the United States through franchising.
Built a reputation for quality craftsmanship, personalized service, and a diverse art selection, including prints, posters, and limited editions.
Evolved into a recognized brand in the art retail and framing industry, trusted by homeowners, interior designers, and art enthusiasts.
Ownership:
Deck The Walls remains a privately held company, maintaining control over brand standards, quality assurance, and franchise support.
Franchise Units & Market Presence in the USA:
Currently, the franchise has approximately 7 locations across the United States.
Operates primarily in high-traffic retail locations, including shopping centers and commercial districts, ensuring visibility and consistent customer flow.
Serves customers nationwide through its retail stores and franchised locations, offering both custom framing services and art sales.
Industry Category:
Deck The Walls belongs to the Art Retail, Custom Framing, and Home Décor industry, a niche that benefits from both growing interest in interior decoration and the increasing value placed on personalized art.
Other Information:
Known for combining traditional craftsmanship with modern retail solutions, including digital imaging for framing previews.
Provides educational resources and guidance to franchisees to maintain consistent quality and customer satisfaction.
Recognized for strong brand identity, professional training, and robust franchise support, giving new franchise owners a competitive edge in the market.
Deck the Walls is committed to the success of its franchisees, offering a comprehensive, multi-faceted support system designed for entrepreneurs from diverse backgrounds:
Comprehensive Training Programs (Academic & Practical):
Initial Training: An intensive training program covers all aspects of the business, from the art and science of custom framing (no prior experience needed) to effective business management, marketing, and the use of proprietary computer systems. Experienced businesspeople become expert framers, and skilled framers learn efficient business operations.
Pre-Launch & Site Selection Support:
Site Evaluation and Lease Negotiation: The experienced startup team assists with evaluating potential store locations (typically in regional malls, upscale centers, or mixed-use developments) and works to negotiate the best possible commercial lease terms.
Custom Buildout Assistance: Support is provided throughout the entire construction and buildout process to ensure your store meets the brand's aesthetic and operational standards.
Operational & Ongoing Support:
Proprietary Operating System: Access to a proven operating system refined over 40 years, providing a clear roadmap for daily management.
Ongoing Guidance: Continuous support programs from the corporate team to address operational challenges and ensure sustained growth.
Marketing & Merchandising (Marketing Budget/Ad Fees):
National Marketing Fund: Franchisees contribute to a National Marketing Fund (Advertising Fee: 1.5% of gross sales) which is used to create and provide professionally produced marketing and merchandising materials.
Proven Marketing Programs: Access to a full range of programs, including proprietary web-based marketing systems, direct mail campaigns, annual in-store merchandising programs, and customizable local website links.
Data & Trends: Access to "Best Seller Lists" to keep you current on industry-wide sales trends—what's hot and what's not.
Networking & Education:
Annual Gatherings: Franchisees are invited to an annual meeting held in conjunction with North America's largest industry trade show, offering valuable networking opportunities and exceptional educational seminars to stay current on all industry aspects.
Deck the Walls seeks dedicated and coachable entrepreneurs who are ready to leverage a creative retail business model.
Business Background: Prior industry experience is not necessary. The ideal candidate has been successful in a prior career and possesses strong business acumen, management skills, and a commitment to customer service excellence.
Passion & Personality: A genuine passion for art, design, and aesthetics is a significant advantage. The perfect franchisee is someone who enjoys working on interesting projects and helping people beautify their homes and offices.
Management Style: Must be a strong leader and delegator who is comfortable developing, managing, and mentoring a small team. An owner who is driven, coachable, and embraces the "work hard/play hard" mindset.
Investment Capability: Must meet the minimum financial requirements to ensure a strong start and adequate working capital.
Location Preference: Driven by local franchisee ownership, the primary focus is on new locations within high-traffic, up-scale retail areas like regional malls, lifestyle centers, and mixed-use shopping centers across the USA.
Note: The following figures are estimates based on published franchise data and are subject to change. Prospective franchisees must review the official Franchise Disclosure Document (FDD) for the most current and accurate financial details.
