1996
29
$187,300
$35,000
$376,800
No
A Unique Concept, Proven Reputation, and Prime Market Positioning
Step into the vibrant and growing premium coffee industry with a franchise that offers a truly distinct flavor and narrative: Dazbog Coffee. More than just a coffee shop, Dazbog offers an authentic, high-quality, and deeply personal brand experience. Founded by Russian immigrant brothers, our concept blends Old-World coffee roasting traditions with the American Dream, creating a compelling, culturally rich brand that resonates with today's consumers seeking authenticity.
Our market positioning is strong. While major national chains command the landscape, Dazbog stands out as a "local guy" with deep roots in its Denver, Colorado, heritage, offering a boutique-quality product. We specialize in small-batch, slow-roasted, 100% Arabica beans sourced from premier estates worldwide, ensuring a superior cup of coffee. This commitment to quality, combined with our distinctive Russian-themed branding—including clever product names like White Nights Espresso and Hermitage House Blend—creates a memorable atmosphere and a loyal customer base. As a Dazbog franchisee, you are not just selling coffee; you are offering a unique, premium experience in the booming fast-casual food and beverage sector. The robust menu extends beyond exceptional coffee to include specialty drinks, loose-leaf teas, delicious chillers, smoothies, and a selection of food items like breakfast burritos and pastries, providing multiple revenue streams in a high-demand industry category.
Unique and Captivating Brand Identity: Our Russian-themed branding provides a strong differentiator in a crowded coffee market, ensuring high brand recall and media interest.
Commitment to Quality: We control the quality from bean to cup, operating our own roasting facility in Denver, Colorado. As a franchisee, you will serve a truly premium product with a reputation for consistency and excellence.
Proven Business Model: Dazbog has grown from its founding as a wholesale roaster to operating a network of retail stores, demonstrating a scalable and enduring business model.
Comprehensive Support: We offer a thorough training and support program designed to guide you through every stage of development, from site selection and lease negotiation to grand opening and ongoing operations.
Multi-Faceted Revenue Streams: The business is built on high-margin products including freshly roasted coffee beans, a full espresso bar, teas, frozen drinks (Chillers and Smoothies), and a complementary food menu (e.g., breakfast burritos, pastries).
Dazbog Coffee is a Denver-based specialty coffee company founded in 1996 by brothers Anatoly (Tony) and Leonid (Leo) Yuffa, who emigrated from St. Petersburg, Russia, to the United States in 1979. Their journey from immigrants to successful entrepreneurs embodies the American Dream. The name "Dazbog" is derived from the Russian god of richness, symbolizing their commitment to providing rich, flavorful coffee.
Initially, Dazbog Coffee operated as a wholesale coffee roaster, supplying freshly roasted beans to local restaurants and coffee shops. The brothers' dedication to quality and their unique branding quickly gained recognition in the Denver area. In 2006, they expanded their business model by opening their first company-owned café and began offering franchise opportunities to other entrepreneurs.
Today, Dazbog Coffee operates 29 locations across the United States, including company-owned and franchised units. The brand has a strong presence in Colorado, with multiple locations in Denver and surrounding cities, as well as in Cheyenne, Wyoming. Their cafés are known for their distinctive Soviet-era-inspired décor and a menu that features a variety of premium coffee blends, teas, and pastries.
The Yuffa brothers continue to lead the company, with Tony serving as the CEO and Leo overseeing coffee roasting and sourcing. Their commitment to quality, community, and cultural heritage remains at the core of Dazbog Coffee's operations.
Dazbog Coffee is committed to setting up its franchisees for success with a thorough, multi-stage support system:
Site Selection & Real Estate: The Dazbog real estate team works with you and local brokers to identify optimal locations (typical store size: 1,000 to 1,300 square feet) and assist with favorable lease term negotiation.
Store Design & Construction: We provide approved designs and assist with the build-out process to ensure your store meets brand specifications and operational efficiency.
Initial Training Program: The franchise owner and store manager must attend a two-week, comprehensive training program at Dazbog headquarters in Denver, Colorado. This program includes:
Classroom instruction covering company history, culture, and vision.
In-depth Coffee Class and Teas, Specialty Drinks, and Smoothies Class.
Hands-on training at a live Dazbog store.
Operational Manuals: Access to detailed manuals covering all aspects of daily operation, customer service, inventory, and management.
Grand Opening Assistance: An experienced Dazbog team member will provide on-location support at your new store during the initial opening phase to ensure a smooth launch.
Supply Chain: Access to Dazbog's high-quality, proprietary coffee and tea products, simplifying procurement and ensuring product consistency.
Field Support: The corporate team provides continuous support and assistance in the operation of your store, focusing on strategies to increase gross revenues and profits.
Communication & Forums: Franchisees are encouraged to participate in local and regional functions, online communication, and sponsored meetings to share best practices and contribute to the brand's overall success.
Product Evolution: Continuous R&D ensures the menu and product offerings evolve based on industry trends, consumer feedback, and new technology.
Dazbog Coffee seeks passionate, qualified entrepreneurs who embody the brand's work ethic and customer-first culture. The ideal candidate will possess the following qualifications:
Passion & Enthusiasm: A high level of enthusiasm and motivation to succeed is considered a key factor, as building a successful business requires dedication and hard work.
Financial Qualifications: Must meet Dazbog Company's minimum financial requirements (see Financial Details below) and be prepared to properly capitalize the investment, including working capital and personal living expenses during the start-up period.
"People Person" Mentality: Must genuinely enjoy working with the public, possess strong problem-solving skills, and truly understand the importance of providing outstanding customer service.
Team Player: Willingness to work well with others, openly share insights, and actively participate in the Dazbog community to contribute to the overall success of the brand.
Attention to Detail: Preparedness to embrace and adhere to the established Dazbog products and operational systems, which have been refined through industry experience.
Location Preference: Dazbog is actively expanding and is seeking single-unit and multi-unit developers in new markets across the United States.
Investing in a Dazbog Coffee franchise represents a strong opportunity in the specialty coffee market. The following figures provide an estimate of the financial commitment, but specific details are finalized in the Franchise Disclosure Document (FDD).
