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George Webb Restaurant Opportunity

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USA & CAN

Established

1948

Franchise Units

25

dollar

Minimum Investment

$350,000

dollar

Franchise Fee

$25,000

dollar

Total Investment Range

$900,000

Home Based

No

Description

For over eight decades, George Webb Restaurant has been a beloved name in the American dining scene—synonymous with hearty breakfasts, classic burgers, friendly service, and a welcoming atmosphere that keeps guests coming back for generations. Established in 1948 in Milwaukee, Wisconsin, George Webb is not just a restaurant—it’s a community staple that has grown into an iconic diner franchise recognized for its round-the-clock comfort food and nostalgic charm.

With its signature “Two Clocks” on the wall and 24/7 operation model, George Webb offers a familiar, reliable experience for customers at any time of the day. The brand’s success lies in its consistent quality, family-friendly environment, and community-first approach, which has made it a regional favorite throughout Wisconsin and beyond. Today, George Webb Restaurants are known for blending traditional American diner fare with modern operational systems, making it a compelling opportunity for entrepreneurs seeking to invest in a time-tested restaurant franchise.

Whether serving breakfast at sunrise or burgers at midnight, George Webb’s mission remains the same—to serve fresh, delicious meals with a side of friendly hospitality. For investors, this franchise offers a blend of heritage, proven profitability, and scalability—making it one of the most respected names in the casual dining segment across the Midwest.

Why Invest in This Franchise?

Investing in a George Webb Restaurant franchise means joining a brand that has mastered the art of American comfort dining. With decades of operational excellence and a loyal customer base, franchisees benefit from both brand recognition and a well-refined business model that delivers steady, predictable performance.

Here’s why entrepreneurs continue to choose George Webb:

  • Established Legacy: With over 75 years in business, the brand is deeply trusted and recognized by generations of customers.

  • All-Day Dining Model: Operates 24 hours, seven days a week—maximizing revenue potential and catering to multiple meal occasions.

  • Operational Simplicity: Focuses on a streamlined menu and efficient kitchen layout to maintain consistency and minimize waste.

  • Affordable Investment: Compared to other casual dining brands, George Webb offers a lower initial investment and competitive franchise fees.

  • Strong Community Connection: Built around local engagement and family values, fostering customer loyalty and repeat business.

  • Proven Systems & Support: Offers comprehensive training, marketing, and operational guidance, making it ideal even for first-time restaurateurs.


Background

  • Established Year: 1948

  • Founder: George Webb Sr.

  • Headquarters: Milwaukee, Wisconsin, USA

  • Industry Category: Casual Dining / Diner Franchise

  • Current Franchise Units: Over 25 locations across Wisconsin and expanding into nearby states

The George Webb story began in 1948 when George Webb Sr. opened his first restaurant in Milwaukee with a simple mission—to serve quality meals at fair prices, 24 hours a day. The restaurant quickly became known for its cozy booths, steaming coffee, and the famous “Two Clocks” that sparked local curiosity and became an enduring brand symbol.

Over the years, the business evolved into a thriving franchise system, maintaining its community-driven roots while adapting to modern dining trends. Today, George Webb Restaurants remain family-owned and operated, emphasizing consistency, integrity, and hospitality—values that have helped the brand thrive for generations.

With more than seven decades of success, George Webb has carved out a distinctive niche in the American diner segment and continues to grow with motivated franchise partners.


Support Training

George Webb Restaurant is deeply committed to helping franchisees succeed from day one. The company offers end-to-end support, ensuring that every new owner feels confident and well-equipped to operate their business efficiently.

Pre-Launch Support

  • Site selection assistance and demographic analysis

  • Lease negotiation and restaurant design guidance

  • Help with permits, licenses, and vendor coordination

  • Pre-opening marketing and community launch plan

Comprehensive Training

  • In-depth classroom and in-store training covering daily operations, customer service, and food preparation

  • Leadership and staff management programs

  • Technology training, including POS systems and inventory controls

Operational Support

  • On-site support during the grand opening phase

  • Regular field visits and business reviews from corporate advisors

  • Standardized operational manuals and updated SOPs

Marketing Support

  • Local and regional marketing campaigns

  • Social media and digital advertising support

  • Loyalty programs and brand promotions

Ongoing Assistance

  • Continuous menu innovation and supplier partnerships

  • Access to a franchisee network and peer learning sessions

  • 24/7 helpline for operational or technical assistance

With this extensive support infrastructure, franchisees can focus on what truly matters—providing excellent service and growing their business profitably.


Ideal Candidate

George Webb Restaurant seeks entrepreneurs who value tradition, hospitality, and community engagement. You don’t need prior restaurant experience to succeed, but a passion for customer service and operational excellence is essential.

Ideal Candidates Should Have:

  • A strong business mindset and ability to manage teams effectively

  • Dedication to maintaining the brand’s standards of quality and service

  • Desire to build lasting customer relationships in their local community

  • Willingness to work hands-on in operations, especially during initial months

  • Financial capability to invest in restaurant infrastructure and marketing

Preferred Backgrounds:

  • Hospitality or food service management experience

  • Multi-unit operators seeking a recognizable, stable diner brand

  • Entrepreneurs in the Midwest region looking for a community-based franchise

Location Preferences:
George Webb is actively expanding across Wisconsin, Illinois, Minnesota, and Michigan, with potential for growth in other states interested in authentic diner concepts.


Financial Detail

CategoryEstimated Amount (USD)
Total Investment Required$400,000 – $900,000
Minimum Investment Required$350,000
Franchise Fee$25,000 – $35,000
Royalty Fee5% of gross sales
Marketing Fee2% of gross sales
Franchise Units (Approx.)25+
Infrastructure Cost (Buildout & Equipment)$200,000 – $500,000
Initial Marketing & Launch Budget$20,000 – $40,000
Working Capital Requirement$50,000 – $75,000
Expected ROI20% – 30% annually (varies by location)
Break-Even PeriodTypically 24 – 36 months
Potential Revenue StreamsDine-in, takeout, delivery, catering, and late-night traffic


The George Webb franchise model is designed for profitability and longevity. With a strong legacy, efficient operations, and a loyal customer base, franchise owners can expect sustainable returns and the satisfaction of running a business rooted in community tradition.


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George Webb Restaurant Opportunity

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