2015
50
$250,000
$35,000
$450,000
No
A Flavorful Franchise Concept Ready for National Expansion
D'bos Wings N More stands at the cutting edge of the Quick-Service Restaurant (QSR) and fast-casual dining segment, offering a compelling investment opportunity in the highly resilient chicken wing and comfort food market. Founded on the principle of unparalleled quality and explosive flavor, D'bos has rapidly cultivated a loyal customer base, positioning itself as a dominant player far beyond the traditional wing shack.
The "N More" in our name signifies our superior market positioning: while chicken wings are the star, our diverse menu—including gourmet tenders, signature sides, fresh wraps, and unique dipping sauces—captures broader demographics and multiple dayparts, driving higher average ticket sizes. We combine the speed and efficiency of QSR with the elevated ingredients and atmosphere of fast-casual.
In the competitive USA food market, D'bos Wings N More's reputation is built on consistency, culinary innovation, and operational simplicity. Our brand is instantly recognizable for its bold flavors and commitment to fresh, never-frozen products. We are actively seeking passionate entrepreneurs ready to capitalize on the sustained $40 billion QSR industry growth by bringing the D'bos experience to their local communities across the United States. This is more than a wing franchise; it's an investment in a proven, scalable, and highly profitable business model.
Investing in a D'bos Wings N More franchise offers a compelling blend of market stability and growth potential, making it an ideal choice for both first-time and multi-unit restaurant operators.
High-Demand, Resilient Product: Chicken wings and comfort food are perpetually popular, especially within the sports, family meal, and takeout/delivery segments. Our concept thrives in all economic climates.
Multiple Revenue Streams (The "N More" Advantage): D'bos maximizes profit potential through a diversified model that includes:
In-Store Dining (Fast-Casual Experience)
High-Volume Takeout and Curbside Pickup
Integrated Third-Party Delivery (Driving incremental sales)
Corporate and Event Catering (Large, predictable orders)
Streamlined, High-Margin Operations: Our kitchens are designed for efficiency. A focus on frying and simple assembly minimizes kitchen labor and food preparation complexity, leading to better cost control and stronger operational margins compared to full-service restaurants.
Exceptional Brand Recognition and SEO Dominance: We utilize targeted digital marketing strategies focused on local search terms ("best wings near me," "chicken tender franchise," "fast casual investment") to ensure D'bos ranks highly and attracts hungry customers directly to your location.
A Proven Blueprint for Success: Our franchise model has been meticulously refined since 2015, offering a step-by-step roadmap from site selection to daily operations, minimizing the guesswork for new owners.
Detail | Specification |
|---|---|
Industry Category | Quick-Service Restaurant (QSR) / Fast-Casual Dining |
Established Year | 2015 |
Founders | David "D'bo" Rodriguez |
Original Location | Atlanta, Georgia |
Current Franchise Units | 50+ Locations (Rapidly expanding across the Southeast and Midwest USA) |
Brand Journey & Company History | D'bos was founded by Chef David Rodriguez, known affectionately as "D'bo," who saw a gap in the market for high-quality, signature-sauced wings served in an upbeat, fast-casual environment. Starting with a single store in Atlanta, the brand's unique blend of 12 proprietary sauces and simple operations led to organic growth. The first franchise unit was launched in 2018, marking the beginning of its aggressive national expansion. |
Ownership | Privately Held, Franchise-Focused Model |
Market Presence in USA | Strong foundational presence in the Southern and Midwestern U.S., with strategic growth targets in major metropolitan areas, high-traffic retail corridors, and university towns nationwide. |
D'bos Wings N More is committed to ensuring every franchisee is fully prepared and supported from the moment they sign the agreement. Our comprehensive support system is structured into four detailed phases:
Real Estate Assistance: Guidance on demographic analysis, trade area mapping, and lease negotiations to secure the optimal location (high visibility, strong traffic counts).
Design & Construction: Access to approved architects and contractors, detailed prototype plans, and project management support to ensure efficient build-out and cost control.
Vendor Management: Introduction to our national purchasing power and preferred vendors for equipment, ingredients, and POS systems, ensuring quality and consistent pricing.
Franchisee Onboarding: A mandatory, comprehensive two-week training program conducted at our corporate headquarters in Atlanta, GA.
Curriculum: Covers all aspects of the business, including food prep techniques (the "D'bos Toss"), inventory control, back-of-house management, local store marketing (LSM), compliance, and customer service standards.
Manager Training: Protocols for hiring, training, and retaining high-quality staff, including advanced leadership modules for shift supervisors.
On-Site Launch Team: A dedicated corporate opening team will be on-site at your location for 3-5 days prior to and 5-7 days following your official opening.
Soft Opening Management: Support for managing initial volumes, calibrating kitchen equipment, and fine-tuning service flow.
Local Marketing Blueprint: Execution of the grand opening marketing plan to generate immediate buzz and foot traffic in your local market.
Field Operations Consultations: Regular visits from a dedicated Franchise Business Consultant (FBC) to conduct operational reviews, performance analysis, and offer localized problem-solving.
Academic and Marketing Resources: 24/7 access to the D'bos Franchisee Portal, which includes training videos, operational manuals, marketing templates, and reporting tools.
Technology & POS: Continuous support and updates for the proprietary POS system, integrating seamlessly with third-party delivery apps and catering order management.
D'bos Wings N More is seeking dedicated, business-minded individuals who share our passion for operational excellence and customer satisfaction. The ideal franchisee profile possesses the following core attributes:
Business Acumen: Must demonstrate prior success in management, business ownership, or team leadership. Restaurant experience is helpful but not required, given our comprehensive training.
Passion for the Brand: A genuine enthusiasm for the food service industry, commitment to delivering a high-quality product, and a strong belief in the D'bos concept.
Leadership and Team Building: The capacity to recruit, train, and motivate a strong team to maintain D'bos's high standards for speed, quality, and service.
Financial Capability: Must meet the minimum liquid capital and net worth requirements as detailed in the financial section.
Commitment to Growth: A preference for entrepreneurs interested in developing a minimum of 3-5 units over a five-year period, leveraging territorial exclusivity for maximum market penetration.
Location Preference: Ideal candidates should target high-growth suburban retail centers, dense urban cores, or areas near sports complexes and universities, aligning with our target demographic.
This section provides estimated financial parameters based on historical unit performance and current market costs. Detailed figures are available in the Franchise Disclosure Document (FDD).
Financial Metric | Estimated Cost / Percentage | Notes |
|---|---|---|
Total Investment Required | $250,000 – $450,000 | This range includes all pre-opening expenses up to the first three months of operation. |
Minimum Liquid Capital Required | $75,000 | The cash or readily accessible funds an investor must have on hand. |
Minimum Net Worth Required | $500,000 | Required for financial qualification and lender approval. |
Initial Franchise Fee | $35,000 | Paid upon signing the Franchise Agreement. |
Infrastructure Cost (Build-Out & Equipment) | $150,000 – $280,000 | Covers leasehold improvements, specialized kitchen equipment, POS system, and initial signage. |
Initial Marketing Budget | $10,000 – $15,000 | Mandatory grand opening marketing spend for the first three months. |
Working Capital (3 Months) | $20,000 – $40,000 | Funds needed to cover initial operational shortfalls (payroll, inventory) before reaching profitability. |
Royalty Fee | 6% of Gross Sales | Paid weekly to the franchisor for ongoing support and brand license. |
National Marketing/Ad Fund Fee | 2% of Gross Sales | Contributes to brand-wide marketing, digital campaigns, and product development. |
Expected ROI (Return on Investment) | Competitive with top-tier QSR brands (Details in FDD) | Driven by high-margin product mix and streamlined labor model. |
Estimated Break-Even Time | 18 – 36 Months | Dependent on location, financing structure, and effective local marketing execution. |
Potential Revenue Streams: Revenue is driven primarily by in-store/takeout sales, with a significant and growing contribution from digital orders (website and app) and third-party delivery partnerships. Catering is a major focus for B2B revenue during sporting seasons and holidays.
