2016
50
$860,400
$64,500
$1,444,038
No
CRISP & GREEN is more than just a restaurant; it’s a dynamic, wellness-driven lifestyle brand revolutionizing the fast-casual dining space in the USA. In an era where consumers are increasingly prioritizing health, convenience, and transparency, Crisp & Green stands out as a pioneering concept. We offer chef-crafted, scratch-made food, including gourmet salads, hearty grain bowls, acai bowls, and fresh smoothies, all served with a commitment to premium, whole ingredients.
Rooted in the philosophy of "Living Crisp," our concept extends beyond the plate by fostering community wellness through complimentary fitness and events, positioning our locations as local wellness hubs, not just dining spots. This unique, holistic approach has propelled Crisp & Green to be recognized as one of the nation's fastest-growing restaurant chains (Technomic 500 List), making it a compelling, forward-thinking investment for experienced multi-unit operators looking to capitalize on the booming healthy fast-casual food market. Partner with a brand that has a proven business model, exceptional unit economics, and an unmatched commitment to its core values and community.
The healthy fast-casual segment is experiencing explosive growth, and Crisp & Green is positioned at the forefront of this trend. Investing in a Crisp & Green franchise offers numerous compelling advantages:
Exceptional Market Positioning: The brand caters directly to the modern, health-conscious consumer, securing a significant slice of the "better-for-you" food market.
Strong Unit Performance: The franchise boasts a competitive Average Unit Volume (AUV), suggesting a robust revenue model.
Digital-Forward Operations: A dedicated mobile app and robust digital sales channels (including in-person digital, delivery, and catering) capture multiple revenue streams and drive efficiency, with a high percentage of orders often coming through digital channels.
Lifestyle Brand Appeal: The complimentary community fitness and wellness events build deep, local customer loyalty, transforming guests into brand advocates.
Robust Corporate Infrastructure: Franchise partners benefit from the support of STEELE BRANDS®, a proven brand development company with extensive experience scaling successful restaurant concepts.
Scalability for Multi-Unit Operators: The model is designed for efficient, multi-unit development, offering an attractive opportunity for enterprise-level investors seeking market saturation.
Established Year: Crisp & Green was founded in 2016.
Founders: The brand was founded by Steele Smiley, who currently serves as the Founder and Chairman/CEO.
Company History & Brand Journey: The flagship store opened in Wayzata, Minnesota. Recognizing the high demand for convenient, healthy food, the company began offering franchise opportunities in 2018. This strategic move fueled rapid national expansion, leading to the brand being named one of the fastest-growing chains in the USA. The brand operates under the parent company, Steele Brands Holdco (STEELE BRANDS®), which also develops other lifestyle restaurant concepts.
Franchise Units & Market Presence: As of recent data, Crisp & Green has grown to almost 50 locations across the U.S., with plans for continued expansion. The brand utilizes a mix of corporate-owned and franchised locations. The franchise system has a significant development pipeline with over 200 locations open or in development across various states, highlighting its strong national presence and aggressive growth strategy across the USA.
Industry Category: Healthy Fast-Casual Restaurant, specializing in Salads, Grain Bowls, and Smoothies.
Crisp & Green is committed to a partnership approach, providing comprehensive support to set franchisees up for success, covering every stage from pre-launch to ongoing operations:
Pre-Launch Support (Real Estate & Construction):
Real Estate Site Selection: Expert guidance and on-location visits with a dedicated Real Estate team to help identify and secure ideal high-traffic locations.
Design & Construction Management: Access to a network of approved architects, engineers, and vendors, with expert project management to ensure the buildout meets brand standards efficiently.
Marketing Materials: Provision of materials necessary for initial introductions to landlords and brokers.
Operational & Academic Training:
Comprehensive Training Program: A multi-phase program starting with intensive hands-on training in an operating restaurant, followed by detailed classroom education.
Resources: Reinforcement via virtual quizzes, detailed operations manuals, and webinars.
On-Site Grand Opening Assistance: Dedicated corporate support team members are present to ensure a smooth launch and assist with initial operational management.
Ongoing Support:
Field Operations: Continuous on-going guidance and regular visits from a Field Operations team to assist with daily management and maintain brand consistency.
Technology & Systems: Implementation of proprietary software and technology systems for efficient inventory management, product ordering, scheduling, POS, and daily labor tracking.
People & Culture: Support from the People & Culture team on focused recruiting strategies, team building, and maintaining the brand’s positive, wellness-driven work environment.
Marketing Support (Ad Fund/Brand Fund):
System-Wide Strategy: Management of all social media channels, email newsletters, public relations (PR), and the Grand Opening marketing strategy.
Digital Excellence: Centralized support for SEO (Search Engine Optimization), website development, and regional advertising campaigns to drive high customer engagement and digital orders.
Crisp & Green seeks high-caliber, experienced investors who are aligned with the brand’s mission and possess the capability for multi-unit development:
Business Background: Ideal candidates are experienced multi-unit operators with a successful track record in the QSR (Quick Service Restaurant) or fast-casual dining industry, or in related high-growth franchise sectors. Experience managing complex operations and multiple locations is highly valued.
Passion & Mindset: A strong passion for health, wellness, and community engagement is essential. The franchisee must embrace the "Living Crisp" philosophy and be committed to hosting complimentary fitness and wellness events to genuinely connect with the local community.
Investment Capability (Financial Qualifications):
Minimum Liquid Capital: A minimum of $1,000,000 in liquid assets is required.
Minimum Net Worth: A minimum cumulative net worth of $2,000,000 (for an individual or partnership group) is required.
Location Preference: Multi-unit and Area Development commitments are often prioritized, targeting market saturation in key U.S. states and metropolitan areas. The brand is actively expanding into new territories nationwide.
(Note: All figures are ranges based on the Franchise Disclosure Document (FDD) and are subject to change. Prospective franchisees must refer to the current FDD for exact details.)
